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It’s harder than ever to engage with B2B buyers in today’s fast-paced digital economy. Thanks to the proliferation of technology, the balance of power between buyers and sellers has caused a monumental shift in the traditional B2B purchase funnel. B2B buyers have become extremely savvy and often dictate when, where, and how they want to interact with brands. At the same time, they’ve grown very skeptical of advertising, which makes it difficult for brands to attract and retain customers.
Enter content marketing. A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent messages to help attract and retain a clearly defined audience.
This guide offers a brief introduction get started with a content marketing strategy for your B2B organization.