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THE LAB GAME
MARTINA SKENDER
STRATEGIC DESIGNER, LAB1886
SISAK, CROATIA
GRANDMA
HOW DO WE CREATE
NEW COMPANIES?
HOW DOES A STARTUP
GET STARTED?
THE LAB GAME TAKES YOU
FROM IDEA TO PRODUCT
THE LAB GAME TAKES YOU
FROM IDEA TO PRODUCT
MVP CONCEPT
USER JOURNEY
X
2
PITCH PREPARATION
PITCH PITCH
CONGRATS!
MOVE UP T...
THE LAB GAME TAKES YOU
FROM IDEA TO PRODUCT
COMMERCIALISATION
STAGE 3
SELF-DRIVING CAR
HAS JUST BEEN
UPGRADED TO
INCLUDE A...
THE LAB GAME TAKES YOU
FROM IDEA TO PRODUCT
COMMERCIALISATION
STAGE 3
SELF-DRIVING CAR
HAS JUST BEEN
UPGRADED TO
INCLUDE A...
LET‘S
PLAY!
> THIS IS HOW WE CREATE
NEW COMPANIES.
QUESTIONS
THANK YOU!
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RePublica 2018 | Martina Skender | How we create ventures at Daimler Innovation lab

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Short thesis
When Martina Skender, a Strategic Designer for Daimler’s innovation hub Lab1886, first tried to explain to her family what exactly she does in her work, she received plenty of confused looks. In response, she invented a fun activity that introduces the work process in the start-up industry. The LAB Game will take you step by step through the process of creating a venture in the Information Age, and help you understand – and explain – how a small team of minds can get from an idea to a product.
Description
At re:publica 2018, Martina Skender will share some of the experiences she and her team had as they collaborated to create ventures. She will describe the opportunities and challenges they encountered on the journey to design the best possible experience for the end-user. Following this short presentation, Martina will divide you into small groups and guide you through The LAB Game. This group activity creates an opportunity for exchange and debate on practical aspects of the work process in the start-up industry. Come share the complexity and joy of venture creation -- Register at our booth and come play with us!

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RePublica 2018 | Martina Skender | How we create ventures at Daimler Innovation lab

  1. 1. THE LAB GAME MARTINA SKENDER STRATEGIC DESIGNER, LAB1886
  2. 2. SISAK, CROATIA
  3. 3. GRANDMA
  4. 4. HOW DO WE CREATE NEW COMPANIES?
  5. 5. HOW DOES A STARTUP GET STARTED?
  6. 6. THE LAB GAME TAKES YOU FROM IDEA TO PRODUCT
  7. 7. THE LAB GAME TAKES YOU FROM IDEA TO PRODUCT MVP CONCEPT USER JOURNEY X 2 PITCH PREPARATION PITCH PITCH CONGRATS! MOVE UP TO THE NEXT STAGE. PROTOTYPING RESEARCH IDEATION STOP! YOU GOT FUNDED! LAB BOOST DOUBLE YOUR ROLL X 2 LAB BOOST DOUBLE YOUR ROLL X 2 YOU NEED TO CONVINCE THE SHARKS THAT YOUR PROJECT IS WORTH THE MONEY. STAY HERE UNTIL YOU ROLL A 6. LAB BOOST DOUBLE YOUR ROLL X 2 CONCEPT STAGE 1 ROLL YOUR DICE TO GET STARTED. KICK-OFF! TEAM ALIGNMENT LAB BOOST TEAM ALIGNMENT HI! HEY!
  8. 8. THE LAB GAME TAKES YOU FROM IDEA TO PRODUCT COMMERCIALISATION STAGE 3 SELF-DRIVING CAR HAS JUST BEEN UPGRADED TO INCLUDE A JACUZZI. YOU ARRIVE TO WORK EARLY AND REFRESHED! YOU JUST GAINED 47 TRILLION NEW USERS IN 14.9 MINUTES! YOU ARE TRENDING SO HARD THAT YOU HAVE TORN A HOLE IN THE SPACE/TIME CONTINUUM LARGE NUMBER - NICE! TAKE OFF TO THE NEXT LEVEL! CONGRATS, YOU’VE ACHIEVED A FOUNDERS DREAM! OFF TO THE WORLD! YOUR PRODUCT NOW HAS A LIFE OF ITS OWN MVP DEFINITION CHECKPOINT BETA TEAM ALIGNMENT INCUBATION STAGE 2 STYLE GUIDE ROADMAP ALPHA LAUNCH WELCOME TO INCUBATION! START BUILDING YOUR PRODUCT. WELL DONE TEAM! AMAZING, YOUR PRODUCT IS LIVE! LAB BOOST
  9. 9. THE LAB GAME TAKES YOU FROM IDEA TO PRODUCT COMMERCIALISATION STAGE 3 SELF-DRIVING CAR HAS JUST BEEN UPGRADED TO INCLUDE A JACUZZI. YOU ARRIVE TO WORK EARLY AND REFRESHED! YOU JUST GAINED 47 TRILLION NEW USERS IN 14.9 MINUTES! YOU ARE TRENDING SO HARD THAT YOU HAVE TORN A HOLE IN THE SPACE/TIME CONTINUUM YOU ARE BECOMING PROFITABLE! THE VALUE OF YOUR COMPANY HAS JUST EXCEEDED A REALLY LARGE NUMBER - NICE! YOU ARE MORE FAMOUS THAN DAVID HASSELHOFF! TAKE OFF TO THE NEXT LEVEL! CONGRATS, YOU’VE ACHIEVED A FOUNDERS DREAM! OFF TO THE WORLD! YOUR PRODUCT NOW HAS A LIFE OF ITS OWN CHECKPOINT BETA ALPHA LAUNCH WELL DONE TEAM! AMAZING, YOUR PRODUCT IS LIVE! LAB BOOST THE END
  10. 10. LET‘S PLAY!
  11. 11. > THIS IS HOW WE CREATE NEW COMPANIES.
  12. 12. QUESTIONS
  13. 13. THANK YOU!

Short thesis When Martina Skender, a Strategic Designer for Daimler’s innovation hub Lab1886, first tried to explain to her family what exactly she does in her work, she received plenty of confused looks. In response, she invented a fun activity that introduces the work process in the start-up industry. The LAB Game will take you step by step through the process of creating a venture in the Information Age, and help you understand – and explain – how a small team of minds can get from an idea to a product. Description At re:publica 2018, Martina Skender will share some of the experiences she and her team had as they collaborated to create ventures. She will describe the opportunities and challenges they encountered on the journey to design the best possible experience for the end-user. Following this short presentation, Martina will divide you into small groups and guide you through The LAB Game. This group activity creates an opportunity for exchange and debate on practical aspects of the work process in the start-up industry. Come share the complexity and joy of venture creation -- Register at our booth and come play with us!

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