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4x4 Innovation Financing
Meets
Blockchain technology
You Find A Recording Of This Talk At
www.ip-lawyer-tools.com
www.ip-lawyer-tools.com
On 29 April 2021, Mr Martin Schweiger, Managing Director and author of the book: 'The 4x4 Innovation
Strategy', will speak at our next 'Thursdays with the SGC' session.
Starting from a negative example on Kickstarter.com, he will explain how to use blockchain technology
for setting up a proprietary crowdfunding environment for developing a new product.
Blockchain tokens are used as pre-sales indicators that tell whether or not the targeted market is willing
to put money on the table for the planned new product.
4x4 Innovation Financing
Meets
Blockchain technology
A Talk Before The German Singapore Chamber of Commerce SGC
29 April 2021
by Martin Schweiger
www.ip-lawyer-tools.com
What Successful Innovation Is
Converting a novel product or a novel
service idea into money on the table.
- „novelty“ is always „local novelty“ and never „global novelty“
- “no money on the table“ = „no successful innovation“
Five ways to finance innovation when there is
not yet a free cash-flow from sales
• Subsidies
• Investors
• Loans
• Savings
• Pre-Sales cash-flow
… or a mix of all five.
Typical dilemmas:
A. my money vs. someone else‘s money
B. free hand vs. reporting vs. subjection
plus risk of failure: will you innovate something that nobody wants to buy?
www.ip-lawyer-tools.com
Everything seems to suggest pre-sales
• Early income
• No inventory
• Consumer demand testing
• Price level testing
• Sales team testing
• User feedback collection
• Retain entrepreneurial freedom
• Reduce failure risk
www.ip-lawyer-tools.com
www.kickstarter.com
www.ip-lawyer-tools.com
- Crowdsourcing
- You must have a working prototype
- Pledges/Backers
- If you hit your goal by the deadline, everyone´s
credit card gets charged and you are good to
go
- If you do NOT hit your goal by the deadline,
nothing happens
Movies:
- Seconds (1966)
- In Time (2011)
- Countdown (2019)
Teach us to number our days, that we may
gain a heart of wisdom. (Psa 90:10)
Why Kickstarter and similar crowd-sourcing
initiatives do NOT work in practice
• not perceived as „professional“
• commission
• not scalable
• most important reason for failure: inventors are forced into providing
a Minimum Viable Product (MVP), without intermediate stages
www.ip-lawyer-tools.com
Search for „wolo kickstarter
failure“
Starting point: How might we …
… provide pre-sales to customers with:
- push-type purchaser-insight after payment (facilitates marketing)
- direct contact with purchasers upon pre-sales (facilitates R&D)
- enable purchasers to exit at any time (reduces risk for purchasers)
- enable transactions fast, and with low overhead costs
- Provide goodies such as anti-counterfeiting support, inventory
management, VIP services, logistics support
www.ip-lawyer-tools.com
And here comes Blockchain technology
• a safe way to provide tokens that can be linked to almost anything
• existing technology for easy exchange between users
• tokens can be traded against fiat money or against assets
• official regulations are in place that provide the rule of law in trading
www.ip-lawyer-tools.com
Before we continue: let´s synchronize our language
download my FREE e-book here
bit.ly/4x4-innovation
www.ip-lawyer-tools.com
Innovation Analytics
Product Readiness Level
www.ip-lawyer-tools.com
Innovation Analytics
Product Readiness Level
www.ip-lawyer-tools.com
Innovation Analytics
Product Readiness Level
www.ip-lawyer-tools.com
Innovation Analytics
Minumum Viable Product
(MVP)
Product Readiness Level
www.ip-lawyer-tools.com
www.ip-lawyer-tools.com
The 4x4 Innovation Strategy = How To Build And Sell An Elephant
Product Readiness Levels
www.ip-lawyer-tools.com
Innovation Work Areas
My favorite inventor
Gene
Ralph Waldo Emerson Approach Gene taps into his
savings
www.ip-lawyer-tools.com
Ralph Waldo Emerson Approach
Gene does a
credit card
overdraft
www.ip-lawyer-tools.com
Ralph Waldo Emerson Approach Gene`s friends
chip in
www.ip-lawyer-tools.com
Ralph Waldo Emerson Approach
Gene`s mom sells
her apartment for
her son`s idea
www.ip-lawyer-tools.com
The Truth About Failed Innovation
If you build a better mousetrap, and
you do not have a marketing plan, you
will die alone and broke with a garage
full of mouse traps.
Mac Ross (+ 2006)
Ralph Waldo Emerson Approach
www.ip-lawyer-tools.com
Let`s Do Something NEW
The 4x4 Innovation Strategy applied
NEW: The 4x4 Innovation Strategy applied
www.ip-lawyer-tools.com
The 4x4 Innovation Strategy applied
www.ip-lawyer-tools.com
The 4x4 Innovation Strategy applied
www.ip-lawyer-tools.com
The 4x4 Innovation Strategy applied
compare:
www.ip-lawyer-tools.com
The 4x4 Innovation Strategy applied
www.ip-lawyer-tools.com
Tokens Meet Not-Yet-Existent Products
• Think of a queuing number system
• Produce as many tokens as needed
• Tokens can be made of paper, metal, or electrons
• Assign one token (or a fraction of it) to each one of the future products
• Sell the tokens
• Once the products are ready, exchange the tokens against the products
Block Chain Token Technology In A Nutshell
A blockchain is (in the simplest of terms)
• a time-stamped series of records of data
• that series of data is managed by a cluster of computers, usually not
owned by any single entity
• each one of these records of data (i.e. blocks) is secured and bound to
each other using cryptographic principles (i.e. chain). That makes them
“immutable”.
A token is a pre-defined data structure on a given blockchain data base.
“Coins” are native to their own blockchain. Whilst “tokens” have been built
on top of another blockchain.
Some Financial Token Definitions
• Security Tokens - most tokens issued by ICO are security tokens. The person
buying them is investing their money in the ICO with the expectation of
profit. “Security” is a fixed term in finance.
• Equity Tokens - if a token represents some stock or equity in the company
that issues it, it’s an equity token. Main question: what is legal and what is
not?
• Utility Tokens - also called application tokens. They are used to provide
people with access to a product or a service. They are still rare because
today tokens are expected to mainly gain in value based on their limited
supply.
• Payment Tokens - payment tokens have no other purpose than to pay for
goods and services. E.g. Bitcoin. Value increases according to Metcalfe´s
law.
We are talking about Utility Tokens here
Blockchain Token Exchange (example)
tokens
token
chart
buy/sell buy/sell
order
book
last
trades
The 4x4 Innovation Strategy meets Blockchain
• Idea phase: same as without blockchain, produce Letters of
Intent
• Conceptual model phase: set up blockchain environment,
solve tax matters, solve tokenomics, solve token logistics,
start pre-selling tokens
• Prototype phase: List token at Internet exchange, sell
tokens for the next product-readiness level
• Product phase: minimum viable product (MVP) is ready for
delivery, activate the other blockchain token features
www.ip-lawyer-tools.com
Token price
set up blockchain environment +
start pre-selling tokens
start developing conceptual model
start developing prototype and
selling first batch of tokens
first batch of tokens is traded online
active community
start developing MVP and
selling second batch of tokens
first & second batches of tokens
are traded online
start delivering product and
selling consecutive batches of tokens
official minimum
sales price of product
the product idea is conceived
www.ip-lawyer-tools.com
This solution provides pre-sales to customers with:
- push-type purchaser-insight after payment (facilitates marketing)
- direct contact with purchasers upon pre-sales (facilitates R&D)
- enables purchasers to exit at any time (reduces risk for purchasers)
- enable transactions fast, and with low overhead costs
- provide add-on features such as anti-counterfeiting support, inventory
management, VIP services, logistics support
- non-fungible tokens (NFT) are data stored on a digital ledger that certifies a
digital asset to be unique and therefore not interchangeable. NFTs can be used to
represent items such as photos, videos, audio, and other types of digital files.
Copies of these digital items can be made but NFTs provide the owner with a
proof of ownership that supports copyright claims
www.ip-lawyer-tools.com
There is a myriad of applications for utility tokens
Combinations of pre-sales AND
• trade with limited unique goods (wine bottles, gold bars, diamonds,
artworks, etc.)
• tracking & tracing of specific sub-sets of commodities (waste) and
related services (transport, incineration)
• network marketing
• Research & Development (R&D)
download my FREE e-book here
bit.ly/4x4-innovation
www.ip-lawyer-tools.com

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Blockchain Technology Meets 4x4 Innovation Financing

  • 1. 4x4 Innovation Financing Meets Blockchain technology You Find A Recording Of This Talk At www.ip-lawyer-tools.com www.ip-lawyer-tools.com On 29 April 2021, Mr Martin Schweiger, Managing Director and author of the book: 'The 4x4 Innovation Strategy', will speak at our next 'Thursdays with the SGC' session. Starting from a negative example on Kickstarter.com, he will explain how to use blockchain technology for setting up a proprietary crowdfunding environment for developing a new product. Blockchain tokens are used as pre-sales indicators that tell whether or not the targeted market is willing to put money on the table for the planned new product.
  • 2. 4x4 Innovation Financing Meets Blockchain technology A Talk Before The German Singapore Chamber of Commerce SGC 29 April 2021 by Martin Schweiger www.ip-lawyer-tools.com
  • 3. What Successful Innovation Is Converting a novel product or a novel service idea into money on the table. - „novelty“ is always „local novelty“ and never „global novelty“ - “no money on the table“ = „no successful innovation“
  • 4. Five ways to finance innovation when there is not yet a free cash-flow from sales • Subsidies • Investors • Loans • Savings • Pre-Sales cash-flow … or a mix of all five. Typical dilemmas: A. my money vs. someone else‘s money B. free hand vs. reporting vs. subjection plus risk of failure: will you innovate something that nobody wants to buy? www.ip-lawyer-tools.com
  • 5. Everything seems to suggest pre-sales • Early income • No inventory • Consumer demand testing • Price level testing • Sales team testing • User feedback collection • Retain entrepreneurial freedom • Reduce failure risk www.ip-lawyer-tools.com
  • 6. www.kickstarter.com www.ip-lawyer-tools.com - Crowdsourcing - You must have a working prototype - Pledges/Backers - If you hit your goal by the deadline, everyone´s credit card gets charged and you are good to go - If you do NOT hit your goal by the deadline, nothing happens Movies: - Seconds (1966) - In Time (2011) - Countdown (2019) Teach us to number our days, that we may gain a heart of wisdom. (Psa 90:10)
  • 7. Why Kickstarter and similar crowd-sourcing initiatives do NOT work in practice • not perceived as „professional“ • commission • not scalable • most important reason for failure: inventors are forced into providing a Minimum Viable Product (MVP), without intermediate stages www.ip-lawyer-tools.com
  • 8. Search for „wolo kickstarter failure“
  • 9. Starting point: How might we … … provide pre-sales to customers with: - push-type purchaser-insight after payment (facilitates marketing) - direct contact with purchasers upon pre-sales (facilitates R&D) - enable purchasers to exit at any time (reduces risk for purchasers) - enable transactions fast, and with low overhead costs - Provide goodies such as anti-counterfeiting support, inventory management, VIP services, logistics support www.ip-lawyer-tools.com
  • 10. And here comes Blockchain technology • a safe way to provide tokens that can be linked to almost anything • existing technology for easy exchange between users • tokens can be traded against fiat money or against assets • official regulations are in place that provide the rule of law in trading www.ip-lawyer-tools.com Before we continue: let´s synchronize our language
  • 11. download my FREE e-book here bit.ly/4x4-innovation www.ip-lawyer-tools.com
  • 12. Innovation Analytics Product Readiness Level www.ip-lawyer-tools.com
  • 13. Innovation Analytics Product Readiness Level www.ip-lawyer-tools.com
  • 14. Innovation Analytics Product Readiness Level www.ip-lawyer-tools.com
  • 15. Innovation Analytics Minumum Viable Product (MVP) Product Readiness Level www.ip-lawyer-tools.com
  • 17. The 4x4 Innovation Strategy = How To Build And Sell An Elephant Product Readiness Levels www.ip-lawyer-tools.com Innovation Work Areas
  • 19. Ralph Waldo Emerson Approach Gene taps into his savings www.ip-lawyer-tools.com
  • 20. Ralph Waldo Emerson Approach Gene does a credit card overdraft www.ip-lawyer-tools.com
  • 21. Ralph Waldo Emerson Approach Gene`s friends chip in www.ip-lawyer-tools.com
  • 22. Ralph Waldo Emerson Approach Gene`s mom sells her apartment for her son`s idea www.ip-lawyer-tools.com
  • 23. The Truth About Failed Innovation If you build a better mousetrap, and you do not have a marketing plan, you will die alone and broke with a garage full of mouse traps. Mac Ross (+ 2006)
  • 24. Ralph Waldo Emerson Approach www.ip-lawyer-tools.com
  • 25. Let`s Do Something NEW The 4x4 Innovation Strategy applied
  • 26. NEW: The 4x4 Innovation Strategy applied www.ip-lawyer-tools.com
  • 27. The 4x4 Innovation Strategy applied www.ip-lawyer-tools.com
  • 28. The 4x4 Innovation Strategy applied www.ip-lawyer-tools.com
  • 29. The 4x4 Innovation Strategy applied compare: www.ip-lawyer-tools.com
  • 30. The 4x4 Innovation Strategy applied www.ip-lawyer-tools.com
  • 31. Tokens Meet Not-Yet-Existent Products • Think of a queuing number system • Produce as many tokens as needed • Tokens can be made of paper, metal, or electrons • Assign one token (or a fraction of it) to each one of the future products • Sell the tokens • Once the products are ready, exchange the tokens against the products
  • 32. Block Chain Token Technology In A Nutshell A blockchain is (in the simplest of terms) • a time-stamped series of records of data • that series of data is managed by a cluster of computers, usually not owned by any single entity • each one of these records of data (i.e. blocks) is secured and bound to each other using cryptographic principles (i.e. chain). That makes them “immutable”. A token is a pre-defined data structure on a given blockchain data base. “Coins” are native to their own blockchain. Whilst “tokens” have been built on top of another blockchain.
  • 33. Some Financial Token Definitions • Security Tokens - most tokens issued by ICO are security tokens. The person buying them is investing their money in the ICO with the expectation of profit. “Security” is a fixed term in finance. • Equity Tokens - if a token represents some stock or equity in the company that issues it, it’s an equity token. Main question: what is legal and what is not? • Utility Tokens - also called application tokens. They are used to provide people with access to a product or a service. They are still rare because today tokens are expected to mainly gain in value based on their limited supply. • Payment Tokens - payment tokens have no other purpose than to pay for goods and services. E.g. Bitcoin. Value increases according to Metcalfe´s law. We are talking about Utility Tokens here
  • 34. Blockchain Token Exchange (example) tokens token chart buy/sell buy/sell order book last trades
  • 35. The 4x4 Innovation Strategy meets Blockchain • Idea phase: same as without blockchain, produce Letters of Intent • Conceptual model phase: set up blockchain environment, solve tax matters, solve tokenomics, solve token logistics, start pre-selling tokens • Prototype phase: List token at Internet exchange, sell tokens for the next product-readiness level • Product phase: minimum viable product (MVP) is ready for delivery, activate the other blockchain token features www.ip-lawyer-tools.com
  • 36. Token price set up blockchain environment + start pre-selling tokens start developing conceptual model start developing prototype and selling first batch of tokens first batch of tokens is traded online active community start developing MVP and selling second batch of tokens first & second batches of tokens are traded online start delivering product and selling consecutive batches of tokens official minimum sales price of product the product idea is conceived www.ip-lawyer-tools.com
  • 37. This solution provides pre-sales to customers with: - push-type purchaser-insight after payment (facilitates marketing) - direct contact with purchasers upon pre-sales (facilitates R&D) - enables purchasers to exit at any time (reduces risk for purchasers) - enable transactions fast, and with low overhead costs - provide add-on features such as anti-counterfeiting support, inventory management, VIP services, logistics support - non-fungible tokens (NFT) are data stored on a digital ledger that certifies a digital asset to be unique and therefore not interchangeable. NFTs can be used to represent items such as photos, videos, audio, and other types of digital files. Copies of these digital items can be made but NFTs provide the owner with a proof of ownership that supports copyright claims www.ip-lawyer-tools.com
  • 38. There is a myriad of applications for utility tokens Combinations of pre-sales AND • trade with limited unique goods (wine bottles, gold bars, diamonds, artworks, etc.) • tracking & tracing of specific sub-sets of commodities (waste) and related services (transport, incineration) • network marketing • Research & Development (R&D)
  • 39. download my FREE e-book here bit.ly/4x4-innovation www.ip-lawyer-tools.com