Pecha kucha presentations


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Presentations from E-Commerce UK's mobile pecha kucha event in December 2011

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  • Hi Helen,
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  • I did a storify of the evening too which includes all the tweets, comments and videos. A year on, it's still relevant when thinking about the impact of mobile on the world of retail and also what retailers learned along the way when they implemented their mobile services.
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  • If you are not the mediator, you are being disintermediated
  • Today’s purchase journey is now truly multi-channel – I like to talk about social spheres. You need to be influencing your consumers across each of these spheres
  • Both of these are up 16% on 6 months ago
  • On average, these behaviours have increased 30% in-store in the last 6 months, and 15% elsewhere
  • Today I’ll be talking about the art of mobile conversion. The thinking that goes into making high converting mobile websites, and how you can tap into this. I chose this picture because it’s a Netsuke. This is the 17 th century Japanese equivalent of the mobile phone – something always carried, that’s both practical and ornamental.
  • Mobile growth has been huge for us this year and our key markets now get more than 20% of revenue and visitors from mobile devices. What we *have* learned from all of this work is that there are three factors for success: Handset reach, Performance and the User experience on mobile.
  • I love miniature things and well designed mobile sites are an artform too. But to do it properly, your business needs to be Bonsaied, in order to fit on these small screens. But which bits do you prune? How are you going to keep everyone happy?
  • You might have a fight on your hands, deciding what to build or optimise on your mobile site. As Dirty harry said – opinions are like assholes – everyone’s got one. So how do you go about getting the right stuff in there?. How about we start with the customers.
  • So where do we start on the mobile product? With the customer of course, then their handsets, where they are, what they are doing and what they want to accomplish. As Nielsen says : More research = more questions = more answers = a better product. This is the glue, the oxygen of our work.
  • To stop wasting time, you need to build where there’s an audience for your platform. This means you need device analytics, to tell you what device formats and types are are tryin to engage with you Take a look at Bango, Wurfl and Deviceatlas for handset analytics data. Last tip – always check low converting devices as this might indicate a problem.
  • Confused by all the claims about what handsets to support? Well actually, there’s only one game in town – smartphones. Other phones don’t browse and they certainly don’t buy. Android, Apple and Windows are the only growing segments now – others are in steep decline. It’s a highly specific smartphone world and you’ll need analytics help to work out what devices you should be building for.
  • User centred design is the Agile technique we use to get stuff right, first time (click) You can think of the technology expression as being our online brand (click) that generates feelings about us (click) Being in the middle here makes you unique amongst your competitors. This is the sweet spot (click) We do continual improvements of our products - in a permanent state of designing and testing, just like Dyson, Edison and Jobs showed us.
  • And the future for us is multi-platform. We’ve designed our web, iPhone, Android and tablet experiences to be in that sweet spot I mentioned. Most importantly, by improving them in concert, the entire product suite is aligned and optimised for user experience and contact methods.
  • So this is the moment of the conversion – that finger tap that I’m after. So what are the biggest influence factors?
  • And simplicity is paramount on mobile. works so well as a product because it’s the only screen sharing or webinar stuff that always works, and because it is so simple, so easy to use, so unlikely to break. It’s simple and invisible. Your mobile site has to be frictionless for the goals of the user or you will lose business.
  • You can’t rely on good performance, even in the city. Just try having an iPhone on o2 – you know what I mean. 75% of people whining mobile about websites, said performance was the number one issue. The office Wi-Fi doesn’t count as testing here. Check out these search keywords on Google.
  • With a smaller screen, copy expertise is vital for mobile sites and apps. Every word and every syllable counts. Belron used a specialised agency, Foolproof, to minify the content. We drove legal crazy but amped up the clarity and comprehension for the customer, with high conversion the result.
  • Persuasion is a key part of our work. We want both persuasive design and compelling copy – to get people to do more things that we like. One one micro test we ran 2 weeks ago, a single line of copy added to a page will net us 500K Euros per year of revenue.
  • And don’t forget testing – we usability test at least 3 times in a product cycle and Foolproof do great work for us here. And remember handset testing. I’d recommend you buy the top customer handsets for your audience and then use to test others. Make sure you have more than one Android screen format, preferably three. Always test on all iPhone models too. If you cant test – then check your analytics for badly converting handsets and fix.
  • And what does this mean for you? In my view, it will mean a complete change in how you code, display or optimise online content – and not just for mobile devices. Nearly all modern browsers and mobile handsets support HTML5 already. You need to get your developers engaged here, over how you’ll adopt and take advantage of HTML5.
  • This is a table from my Mobile Optimisation report, available on Econsultancys website. There’s lots of bullshit around on mobile, so please read this. You’ll be surprised to learn how much of the phone hardware you can access, just from a plain old website. On our site, we integrate with email, phone calls and the GPS function – on Android, iPhone and Blackberry models.
  • So - stop worrying about IE6 – you’ve got a big design problem to solve across a huge mesh of different screens. Responsive design is a great solution, that adapts your content to fit the device mix. It’s a way to use HTML5 to give an optimised experience on every device or size of screen. Great article on here.
  • And if you think that’s a load of old balls, you can get in touch or grab me afterwards. Thank you.
  • NFC could be the most exciting thing in mobile if it gets corporate sponsorship. In Japan you buy everything that way. Even in Sweden you can use yoyur phone as your hotel key. For it to take off over here it needs to have venues where you can use it.
  • Pecha kucha presentations

    1. 1. <ul><li>E-Commerce UK’s </li></ul><ul><li>Mobile Pecha Kucha </li></ul><ul><li>29th November 2011 </li></ul><ul><li> </li></ul><ul><li>#ecommerceuk </li></ul>
    2. 3. About Practicology <ul><li>We ’ ve all been at the coal face and run e-commerce and other retail channels for a variety of well known brands </li></ul><ul><li>Therefore we deliver actionable insight </li></ul><ul><li>We have clients in UK, Australia, US, Malaysia, Scandinavia, Germany, Croatia, Switzerland and Belgium </li></ul><ul><li>Our clients include Thomas Pink, Harrods, La Senza, Hotel Chocolat, Wilkinson, The Fragrance Shop </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    3. 4. We’re a one stop shop
    4. 5. We don’t rely on our looks to earn a living...It’s a good thing too!
    5. 6. We don’t take ourselves too seriously but we take our clients and our deliverables for them very seriously
    6. 8. Big Thanks You’s
    7. 9. Sponsors <ul><li>10CMS: James Brooke, CEO & Co-Founder </li></ul><ul><li>reevoo: Richard Anson, CEO and Co-Founder </li></ul><ul><li>netbiscuits: Tony Ion, Senior Sales Manager </li></ul>
    8. 10. The organisers <ul><li>Cathy Crawley, my co host </li></ul><ul><li>My wife Laura </li></ul><ul><li>Mark Lewis and Jeremy Wilson my business partners </li></ul>
    9. 11. The Content Coordinators <ul><li>Filming: Director Nathan Sheppard </li></ul><ul><li>Content/Media Sponsor/Co-Producer: Jonathan Hall and Cranberry Panda </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Photography: Anthony Antoniou </li></ul><ul><li>3Aphotography </li></ul><ul><li> </li></ul><ul><li>All pictures of this and previous events will be loaded up onto our new facebook page </li></ul><ul><li>Details will be sent to all Ecommerce group members after the event </li></ul><ul><li>Twitter correspondent: Helen Keegan. She will be tweeting live from @ecommerceli during the event </li></ul><ul><li> </li></ul>
    10. 12. The contributors <ul><li>Our moderator: </li></ul><ul><li>Joanna Perry, Special Projects Editor, Retail Week & Drapers </li></ul>
    11. 13. The contributors <ul><li>Our Presenters: </li></ul><ul><li>Maureen McDonagh, Ecommerce Director, Nectar </li></ul><ul><li>Nick Lisher, Marketing Director, </li></ul><ul><li>Gabrielle Hase, Director Soleberry advisory </li></ul><ul><li>Peter Veash, MD, The Bio Agency </li></ul><ul><li>Craig Sullivan, Group Customer Experience Manager, Belron Group </li></ul><ul><li>Richard Yeo, Group CTO, The Digital Property Group (Findaproperty, PrimeLocation) </li></ul><ul><li>Rufus Evison, Head of Digital, EYC </li></ul>
    12. 14. A few thoughts on mobile
    13. 15. The HIPPO says “let’s have an iphone or an ipad app” “ let’s have an iphone or an ipad app”
    14. 16. Let customers choose how they shop with you
    15. 17. Mobile = THE game changer! In-store navigation Mobile acting as in-store ‘ sat nav ’ for shoppers with advice on where to find particular products or offers in-store Proximity marketing Retailers can leverage location-based marketing offers through mobile Barcode scanning/Image recognition Tools which allow shoppers to add items to their online basket by scanning items in the home e.g. Tesco ’ s grocery app M-commerce Development of mobile websites and apps which make shopping online more seamless for shoppers
    16. 18. Pop ups are all the rage and retailers are leveraging mobile and QR codes to drive sales QR codes to drive sales QR codes to drive sales
    17. 19. Developments in Asia lead the way - Over 500 of its most popular products, complete with QR codes which can be scanned using the Homeplus app - Products range from daily essentials such as milk and fresh produce, to pet food and stationery - Orders placed before 13:00 will be delivered to customers' homes on the same day
    18. 21. Woolworths launching pop ups in subway and train stations in Australia
    19. 22. So mobile is driving ‘buyability’ driving ‘buyability’
    20. 23. QR codes on product lables enable the customer to see more product info, buy in store, or add to bag and buy online buy in store, or add to bag and buy online
    21. 24. QR codes also help turn traditional advertising into ‘direct response’
    22. 25. <ul><li>Some numbers </li></ul><ul><li>15% of Ocado ’ s sales during H1 2011 came from its smartphone app </li></ul><ul><li>Debenhams took £1m through their iPhone app in the first 6 months </li></ul><ul><li>River Island will take over £2m this year through their app </li></ul>
    23. 27. The starting point for us...
    24. 29. How many retailers have a mobile compatible website?
    25. 30. Not many
    26. 31. Mobile can be the glue to bring customer engagement and the multi channel experience together and let customers shop they way they want to
    27. 32. Our Sponsors
    28. 33. Brands as curators of the mobile experience ( how to win the battle for consumer attention )
    29. 34. Mobile has the potential to destroy retail brands
    30. 35. Brand = Experience.
    31. 36. Standard day
    32. 37. Mobile Experience = Content & Chrome
    33. 39. Content Chrome
    34. 40. Apple Amazon Facebook Google Consumer Brand
    35. 41. Apple +58% Amazon + 32% Google +27% (Facebook - $80B IPO?) Source: Interbrand
    36. 43. Solutions : 1 – build own mobile platform 2 – build better experiences
    37. 44. Engagement means $ales.
    38. 45. The fight for engagement, is first a fight for attention.
    39. 46. To capture your audience’s attention, an experience must feel it has something different .
    40. 47. curator (from Latin: cura meaning &quot;care&quot;)
    41. 48. Curated content is worth more attention, because you are more likely to find things of value in it…
    42. 49. Buying is curation
    43. 50. Merchandising is meta-curation
    44. 51. Are your mobile experiences placing the content... Centre stage?
    45. 53. 10CMS = 10 x more Content & Chrome
    46. 54. Thank you.
    47. 55. Netbiscuits <ul><li>Introduction </li></ul><ul><li>By: Tony Ion </li></ul><ul><li>Senior Sales Manager </li></ul><ul><li>Retail & Commerce sector </li></ul>November 29, 2011 © Netbiscuits GmbH 2011 35
    48. 56. Mobile Market Overview November 29, 2011 © Netbiscuits GmbH 2011 36 Mobile Commerce eBay expects mobile GMV of $4bn for 2011 Mobile for SMBs 1&1 and Yell committed to mobilizing their network Mobile Advertising Global value $240bn, predicted $670bn by 2015 Mobile Payment PayPal predicts payments of $3bn for 2011 Mobile Social Over 200m users access Facebook on mobile
    49. 57. Company Overview November 29, 2011 © Netbiscuits GmbH 2011 37 Netbiscuits is the world’s leading platform for developing, publishing, and monetizing sites and apps across all mobile and connected devices.
    50. 58. Global Coverage <ul><li>Our Offices Around the World </li></ul>November 29, 2011 © Netbiscuits GmbH 2011 38 Kaiserslautern, Germany Global HQ NOCC Full Services Singapore Full Services San Francisco, CA Full Services New York, NY Full Services Sydney, Australia Full Services London, England Full Services SAS70-II Hosting Facility International Teams Development | Engineering | Customer Care | Technical Training & Services | Sales & Account Management Chicago, IL SAS70-II Hosting Facility Reston, VA Full Services Our established infrastructure serves global clients on a local basis Hamburg, Germany Full Services
    51. 59. Latest Milestones November 29, 2011 © Netbiscuits GmbH 2011 39 mobile site built on the Netbiscuits Platform Wins 2011 Meffys Award for Best Mobile Website Netbiscuits platform bigger than Twitter 100m unique users/month vs Twitter's 55m Gartner Ranks Netbiscuits as Visionary with highest ability to execute Finalist of the Deutsche Mittelstandspreis Listed in top 15 companies in Germany out of 3500 Netbiscuits awarded the ME Award for the second time Best Mobile Web Publishing Platform 2011
    52. 60. ME Award 2011 <ul><li>Netbiscuits Best Mobile Web Publishing Platform 2011 </li></ul><ul><li>London, November 24, 2011. A jury of industry executives at the UK's ME Awards affirmed Netbiscuits' pole position as the leading mobile web publishing platform. For the second time winning the Mobile Entertainment Award 2011 for ‘Best Mobile Web Publishing Platform’ at Mobile Entertainment Magazine’s annual ME Awards ceremony in London. </li></ul>November 29, 2011 © Netbiscuits GmbH 2011 40
    53. 61. Our Numbers November 29, 2011 © Netbiscuits GmbH 2011 41 8.5 billion Pages & content items delivered/month Doubled in the last 9 months 10 million Videos delivered/month 50% Revenue growing per year 25,000 Sites & apps live and growing by 500/month 8 offices on 4 continents
    54. 62. Thank you <ul><li>… .catch me later for more </li></ul><ul><li>Tony Ion </li></ul><ul><li>[email_address] </li></ul><ul><li>+44 7411 954442 </li></ul>November 29, 2011 © Netbiscuits GmbH 2011 42
    55. 63. The impact of mobile on the evolving purchase journey 29 th November, 2011 Ecommerce UK Mobile Pecha Kucha
    56. 64. A new way to buy | Today’s purchase journey Today’s consumer purchase journey is complex , social and multichannel . 2
    57. 65. A new way to buy | Your own website and beyond 3 Offline The web & social web Mobile Your website
    58. 66. Consumer behaviour | Mobile shopping hits the mainstream 57 % 45 % of people own a smartphone of people use their phone to research or make purchases 4 Fly Research, September 2011
    59. 67. Consumer behaviour | Social content is in demand across all channels say social information (reviews or friends’ recommendations) are important influences on their shopping choices 83 % Fly Research, September 2011
    60. 68. Consumer behaviour | What are consumers doing with their phones? 6 26 % get advice from friends 27 % compare products 27 % read customer reviews 30 % check or compare prices online 35 % look up or search for product information Fly Research, September 2011
    61. 69. <ul><li>Friends' advice </li></ul><ul><li>Consumer product reviews </li></ul><ul><li>Assistants' recommendations </li></ul><ul><li>Consumer discussions </li></ul><ul><li>Consumer retailer reviews </li></ul><ul><li>Product specifications </li></ul><ul><li>Price comparison sites </li></ul>Mobile consumers | Influences and tools The mobile consumer uses: Our products provide you with the platform to help consumers make their buying decisions REEVOO Social Reach REEVOO Brand Response REEVOO Conversations REEVOO Mark REEVOO Reputation
    62. 70. Mobile and social <ul><li>Mobile is the true multi-channel bridge, empowering consumers with the content they need in order to purchase , at any time , in any place . </li></ul>8
    63. 71. Combining mobile and social | Tesco 9
    64. 72. Combining mobile and social | Best Buy 10
    65. 73. Combining mobile and social 11
    66. 74. We are Reevoo 12 Reevoo makes world-leading social commerce solutions used by more than 150 companies , including Sony, Orange, Octopus Travel, Tesco and Dixons. Our reviews, recommendations, conversations and social integration solutions deliver an average sales uplift of 18% for our customers.
    67. 75. Thank you Richard Anson CEO and Co-Founder Reevoo +44 (0)20 7654 0331
    68. 76. Our Moderator: Joanna Perry Joanna Perry
    69. 77. Nectar Mobile
    70. 78. Update <ul><li>3 apps built in-house for Nectar, Sainsbury ’ s and BP </li></ul><ul><li>Over 1m downloads so far </li></ul><ul><li>iOS, Android and Nokia Symbian </li></ul><ul><li>60:40 males aged 18-44 </li></ul><ul><li>Positive feedback </li></ul><ul><li>High conversion rates </li></ul><ul><li>Committed in-house team </li></ul><ul><li>New eCommerce option </li></ul>Private and confidential - 2 - Main presentation title 11/29/11
    71. 79. eCommerce in the palm of your hand Private and confidential - 3 - Main presentation title 11/29/11 1. Collector logs in and goes to “Collect”, selects retailer 2. The points / £ rate is shown 3. Swiping left/right also gives further retailer text 4. Tap the button, and the retailer’s site opens in Safari – start shopping! Collect points on your mobile shopping – “eShops on your iPhone”
    72. 80. 7 key learnings <ul><li>What are your goals? Are they aligned to overall objectives? </li></ul><ul><li>Analyse your audience, how are they using the app? </li></ul><ul><li>How do you want them to use the app? Its not about downloads but how many users come back and engage? </li></ul><ul><li>Good user experience is essential – don’t replicate desktop to mobile </li></ul><ul><li>Test – once its live its live! </li></ul><ul><li>Re-imagine channel – how can you tap into new boundaries? </li></ul><ul><li>Understand what is coming up – NFC, multi-channel, image recognition and how this fits into your goals? </li></ul>Private and confidential - 4 - Main presentation title 11/29/11
    73. 81. Thank you Maureen McDonagh, E-Commerce Director [email_address]
    74. 82. Nick Lisher Marketing Director Room for engagement
    75. 89. 141% Increase in average order value online from customers who use the 3D Home Planner These customers are 66% more likely to repeat purchase.
    76. 90. Gabrielle Hase: Now for something a little different! Now for something a little different!
    77. 91. The BIO Agency
    78. 92.
    79. 93. Craig Sullivan
    80. 94. The he art of mobile conversion <ul><li>Craig Sullivan, Belron ® </li></ul>
    81. 95. <ul><li>Craig Sullivan, Belron ® </li></ul>Growth: Handset reach Performance User Experience
    82. 96. Miniatures are wonderful
    83. 97. Nice day at the office dear?
    84. 98. Visitor  Device  Context  Location  Goals
    85. 102. Multi channel and platform Insight
    86. 103. <ul><li>Device & Screen compatibility </li></ul><ul><li>Copy and text decoration </li></ul><ul><li>Site Performance </li></ul><ul><li>How you handle redirecting mobile traffic </li></ul><ul><li>Google sitelinks </li></ul><ul><li>Keep keyboard input down </li></ul><ul><li>Fold is critical apart from long form content </li></ul>
    87. 104. “ To the user, the interface is the product” Jono, Mozilla Labs
    88. 105. Joshua Bixby Strangeloop Google Site Speed (Live!) Steve Souders
    89. 106. Comprehension  Clarity  Simplicity  Persuasion  Scanning
    90. 107. If you read these books, you’ll look much smarter at work.
    91. 111.
    92. 113. Email Twitter LinkedIn Slideshare : [email_address] : @OptimiseOrDie : :
    93. 114. Richard Yeo
    94. 115. What’s new and exciting about mobile ecommerce <ul><li> </li></ul><ul><li>Group CTO </li></ul><ul><li>The Digital Property Group </li></ul><ul><li>29 th Nov 2011 </li></ul>
    95. 116. About me <ul><li>Richard Yeo ( [email_address] ) </li></ul><ul><li>Group CTO, TDPG </li></ul><ul><li>Formerly CTO & Operations at eCommera </li></ul><ul><ul><li>Customers included </li></ul></ul><ul><ul><ul><li>ASDA Direct </li></ul></ul></ul><ul><ul><ul><li>House of Fraser </li></ul></ul></ul><ul><ul><ul><li>TM Lewin </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li>etc </li></ul></ul></ul><ul><li>Previously CTO at fish4 and easyGroup </li></ul>
    96. 117. About TDPG <ul><li>TDPG owns leading UK property portals </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Each has a distinct market position </li></ul><ul><ul><li>8.9 million diverse home searchers per month </li></ul></ul><ul><li>Partnership with Northcliffe publications </li></ul><ul><ul><li>Readership = 5.8 million </li></ul></ul><ul><li>TDPG recently announced merger with Zoopla (#3) </li></ul>
    97. 118. Mobile <ul><li>Mobile to overtake desktop by 2014 </li></ul><ul><li>Share currently 13% in UK, up from 4% last year </li></ul><ul><li>TDPG mobile visits increasing YOY to 14% on FAP and 8% on PL </li></ul><ul><li>TDPG traffic from mobile could grow to 25% + in the next 18 mths </li></ul>
    98. 119. FaP iPhone app <ul><li>Launched Feb 2010 </li></ul><ul><li>Included augmented reality (right image) </li></ul><ul><li>> 500k unique downloads </li></ul>
    99. 120. PL iPad app <ul><li>Launched May 2010 </li></ul><ul><li>First property portal to launch iPad app </li></ul><ul><li>> 58k unique downloads </li></ul>
    100. 121. Nokia app <ul><li>Launched July 2011 </li></ul><ul><li>1,448 downloads </li></ul><ul><li>Approx 7,000 visits </li></ul><ul><li>http:// </li></ul>
    101. 122. Mobile websites <ul><li>Launched August 2011 </li></ul><ul><li>FaP and PL mobile websites </li></ul><ul><li>New Jquery mobile (HTML 5 / touch optimised) framework </li></ul>
    102. 123. iOS / Android / Windows Wrapper apps <ul><li>Platform specific app embeds browser control </li></ul><ul><li>User essentially using mobile website </li></ul><ul><li>Quicker time to market </li></ul><ul><ul><li>Can make changes without submitting to store </li></ul></ul><ul><ul><li>Simultaneously release to iOS, Android, etc. </li></ul></ul><ul><li>Reduced development and maintenance costs as developing once </li></ul><ul><li>Wrapper gives you placeholder in store </li></ul><ul><li>Android wrapper apps live for FaP and PL </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>https:// </li></ul></ul>
    103. 124. Smart TV / Connected TV
    104. 125. Smart TV / Connected TV <ul><li>Launching FaP and PL in Dec / Jan </li></ul><ul><li>Multiple platforms, i.e. Samsung, LG, etc.  </li></ul><ul><li>Email [email_address] for solution </li></ul>
    105. 126. Lessons <ul><li>Developing for every mobile platform can be expensive </li></ul><ul><li>Unlike websites your apps are rated so launch a good reliable product </li></ul><ul><li>Your competitors will rate your app 1 out of 5 </li></ul><ul><li>Number of Android devices and OS versions is a nightmare to test </li></ul>
    106. 127. Lessons <ul><li>Tablet users want the website not mobile website </li></ul><ul><li>Redirecting users between existing website and mobile website where URL structures may be very different can be tricky </li></ul><ul><li>Page weight and caching are very important </li></ul><ul><li>Mobile SEO needs to be taken into consideration </li></ul><ul><li>We used jquery mobile but you may wish to consider spinejs mobile which wasn’t available when we started </li></ul>
    107. 128. Lessons <ul><li>Only Safari and Android worth worrying about </li></ul><ul><li>Windows Phone contender late 2012 / 2013 </li></ul>* May 2011
    108. 129. Lessons <ul><li>Each time we introduce a new channel/device </li></ul><ul><ul><li>modify import system to output new image sizes </li></ul></ul><ul><ul><li>reprocess existing images for last 10 years </li></ul></ul><ul><li>Slows down import of properties </li></ul><ul><li>Images for mobile devices need to be more bandwidth efficient </li></ul>
    109. 130. Solution 6-bedroom-house-amersham-ov2VWoVcS@h1o8@DrTJ913yL7a0j ?w=620 ov2VWoVcS@h1o8@DrTJ913yL7a0j ?w=150&s=1 Property Details Page Image Search Results Page Image Enhanced Listing Property Image ov2VWoVcS@h1o8@DrTJ913yL7a0j ?w=75&s=1 Promoted Property Image ov2VWoVcS@h1o8@DrTJ913yL7a0j ?w=180&s=1
    110. 131. Solution ov2VWoVcS@h1o8@DrTJ913yL7a0j ?w=400&q=70 Mobile Search Results Page Image Mobile Property Details Page Image ov2VWoVcS@h1o8@DrTJ913yL7a0j ?w=120&q=70&s=1 multiply by, iPhone, iPad, Mobile Web, Connected TV, etc. Use a real-time Image Transformation Service such as
    111. 132. Responsive Design / Media Query Shrinking window to size of mobile display resizes image However file size is the same i.e. Image is not really optimised for mobile device as shrunk to fit on device rather than dynamically generated by server at optimal size
    112. 133. <ul><li>The number of smartphones sold in China has outpaced that in the US for the first time, according to analyst house Strategy Analytics. </li></ul><ul><li>In the third quarter of 2011 Chinese smartphone sales rose 58 per cent, with 23.9 million units shipped. By comparison, US smartphone sales slid down seven per cent to 23.3 million units. The US still far outpaces the Middle Kingdom in terms of the value of handsets sold, but that too looks certain to change over time. </li></ul><ul><li>“ In revenue terms there’s still a long way to go before China overtakes the US in smartphones,” Linda Sui, analyst at Strategy Analytics told The Register. The key driver in China was the under-30s middle class youth market, she said, who were flocking to buy handsets now that they had the money to do so. </li></ul><ul><li>According to Strategy Analytics’ data, Nokia is the most popular single brand of smartphone in China, with 6.8 per cent of the market, compared to Samsung’s 4.2 per cent. The bulk of this is down to Nokia’s legacy of Symbian smartphones, which still hold a considerable position in the market. The next year or so, during Nokia’s transition to Microsoft’s Phone 7 platform, will be crucial to the Finnish company – but its market position depends as much on European tastes as those of China. </li></ul><ul><li>“ If consumers in the European Union really like Nokia’s new handsets, then Chinese consumers will take a lead from that,” Sui explained. “Domestic demand is, to an extent, driven by the styles that sell in the EU and North America.” </li></ul>
    113. 134. <ul><li>What is exciting in mobile? </li></ul>How we can aid talking to the customer In the ways they want to listen
    114. 135. <ul><li>NFC </li></ul><ul><li>Social Media </li></ul><ul><li>Location Based Services </li></ul><ul><li>None of the above! It is all about the customer! </li></ul>Agenda © Copyright 2010 EYC. The contents of this document are confidential and not for reproduction without permission Page Engage Your Customers
    115. 136. <ul><li>What is NFC? </li></ul><ul><li>What is it used for? </li></ul><ul><li>Who wants it? </li></ul><ul><li>Waitrose have gone public saying that what they foresee as the most exciting thing of the next year is NFC </li></ul>NFC © Copyright 2010 EYC. The contents of this document are confidential and not for reproduction without permission Page Engage Your Customers
    116. 137. <ul><li>Social media is generally available and used on mobile phones </li></ul><ul><li>A few statistics: Facebook 800m people Twitter 190m people = FourSquare 10m people </li></ul><ul><li>A few more statistics: (Caveat I cannot back these up as the person who gathered them for me was not available) </li></ul><ul><li>80% of people use a mobile during ‘miscellaneous downtime’ 76% use their mobile while waiting in queues or while waiting for appointments 69% of smart-phone owners have used their mobile for PoS research 62% use their mobile while watching TV 50% of mobile users use the internet through their phones </li></ul>Social Media © Copyright 2010 EYC. The contents of this document are confidential and not for reproduction without permission Page Engage Your Customers
    117. 138. <ul><li>LBS based Texts </li></ul><ul><li>Apps and coupons </li></ul><ul><ul><li>Store finder </li></ul></ul><ul><ul><li>Coupon wallet </li></ul></ul><ul><ul><li>Augmented reality </li></ul></ul><ul><ul><li>Budget App with location based offers… </li></ul></ul>Location Based Services © Copyright 2010 EYC. The contents of this document are confidential and not for reproduction without permission Page Engage Your Customers
    118. 139. <ul><li>iPhone apps are trendy but Texts talk to everyone </li></ul><ul><li>People do buy through mobile and at all price points </li></ul><ul><li>Mobile is task oriented </li></ul><ul><li>Companies are neglecting the basics! </li></ul>It is all about the customer © Copyright 2010 EYC. The contents of this document are confidential and not for reproduction without permission Page Engage Your Customers
    119. 140. Yet more statistics (Oh and thank you and goodbye) <ul><li>Thank you </li></ul>© Copyright 2010 EYC. The contents of this document are confidential and not for reproduction without permission Page Engage Your Customers 77% of the world’s population is a mobile subscribers. 1.3bil use mobile web. 2014 - mobile internet should over take desktop internet usage 2016: A2P messaging will overtake SMS messaging, being worth more than US$70bn 75% of smartphone users would like to get notified of new offers via SMS Gartner predicts mobile ad revenue will sky rocket from US$3.3 billion in 2011 to $20.6 billion in 2015 Worldwide mobile messaging market will be worth over $334.7 billion by 2015 Search ads and location ads will deliver the highest revenue, while video/audio ads will see the fastest growth through 2015 M-commerce is expected to reach US$119 billion by 2015 TODAY TOMORROW 59% of India access internet via mobile only, even in the US it’s 25% Mobile Shoppers Profile Mobile payment transactions already total $240bil. Juniper Research reports that the market will grow 2x to 3x in the next 5 years. Goodbye wallets! Top m-commerce retailers globally include: Taobao, Amazon and eBay. On eBay alone consumers bought and sold over US$2 billion worth of merchandise on via mobile in 2010. 29% of mobile users are open to scanning a mobile tag to get coupons
    120. 141. <ul><li>Head of Digital at EYC NED Starfish360, NED FusePump, Ex strategy director dunnhumby, Mentor HiNet </li></ul>Who on Earth Was That? ( © Copyright 2010 EYC. The contents of this document are confidential and not for reproduction without permission Page Engage Your Customers
    121. 142. <ul><li> </li></ul><ul><li>#ecommerceuk </li></ul>