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A-Player Media, Inc. - Guerilla Marketing for Startup and Music Brands [MediaTech Week]

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Guerilla Marketing for Startup and Music Brands [MediaTech Week]
Martin Martinez, Founder and President, A-Player Media, Inc.

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A-Player Media, Inc. - Guerilla Marketing for Startup and Music Brands [MediaTech Week]

  1. 1. Guerilla Marketing for Startup & Music Brands November 8th, 2017 A-Player Media, Inc.
  2. 2. Martin Martinez (Marteen) • 7th Generation Texan • UT Austin - Architecture, Italian, Classics, Business • First of 5 Inside Sales Reps @ Facebook • Google Alumni • Serial Entrepreneur • Conference, Concert & Event Producer • Founder & President • A-Player Media, Inc. • Managing Director • Founder Institute ATX @martinmarteen @aplayermedia Photo credit: Mike Holp
  3. 3. Ground Rules •Know your story •Know where your audience is •Keep your network hyper-aware •Always be ready to seize opportunity
  4. 4. Story 1: Inspiration
  5. 5. How They Did It •Mobilize the network •Leverage everyone’s strengths •Get in front of a large amount of people •Get noticed by the right people •OWN the coverage
  6. 6. Story 2: ‘Mob’ilizing
  7. 7. How We Did It •Mobilize the network •Leverage everyone’s strengths •Get in front of a large amount of people •Get noticed by the right people •OWN the coverage
  8. 8. Story 3: Critical Mass
  9. 9. How We Did It •CARPE FUCKING DIEM •Mobilize the network •Leverage everyone’s strengths •Get in front of a large amount of people •Get noticed by the right people •OWN ALL THE COVERAGE
  10. 10. Connect @martinmarteen @aplayermedia APlayerMedia.com

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