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Business Model Canvas (BMC) Kurz-Überblick

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Kurzer Überblick über die 9 Kernbereiche des Business Model Canvas von Alexander Osterwalder

Published in: Economy & Finance
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Business Model Canvas (BMC) Kurz-Überblick

  1. 1. Business Model Canvas Kurz-Einsteig in die Methode basiert auf Business Model Canvas von Alex Osterwalder via strategyzer.com business-IT-alignment Dein [organisiert-sein] Coach martin@step2.at www.step2.at Martin KOMPAN
  2. 2. Einleitung 9 Kernelemente Hilfe beim Erstellen, Testen, Erweitern, Verbessern und Umsetzen deines Geschäftsmodells. Bietet Fokus, Flexibilität und Transparenz!
  3. 3. Hintergründe • Jede Geschäfts-Idee braucht ein funktionierendes Geschäfts-Modell. • Das Business Model Canvas hilft dabei, alle wesentlichen Elemente eines erfolgreichen Geschäftsmodells in ein skalierbares System zu bringen • Das Business Model Canvas ist zu einem wichtigen Element der Lean Startup Philosophie geworden.
  4. 4. Customer Segments (Kunden Segmente) Dein Angebot ist für unterschiedliche Kundengruppen relevant!
  5. 5. Value Propositions (Werte Versprechen) Dein Angebot muss ein Problem deines Kunden lösen!
  6. 6. Channels (Kontakt Känale) Über welche Kanäle trittst du mit deinen Kunden in Kontakt?
  7. 7. Customer Relations (Kunden-Beziehungen) Wie gestaltest du langfristig deine Kundenbeziehungen?
  8. 8. Revenue Streams (Einnahme-Quellen) Kein Geschäft ohne Einnahmen!
  9. 9. Key Resources (Schlüssel-Ressourcen) Die wichtigsten Ressourcen, die dein Geschäftsmodell braucht!
  10. 10. Key Activities (Schlüssel-Aufgaben) Die wichtigsten Aktivitäten, um dein Geschäftsmodell zu erstellen und zu betreiben?
  11. 11. Key Partners (Schlüssel-Partner) Partnerschaften und Kooperationen sichern deinen Erfolg!
  12. 12. Cost Structure (Kosten-Struktur) Kosten entstehen zu jedem Zeitpunkt.
  13. 13. Zusammenfassung • Das Business Model Canvas ist eine einfache Form, um ein neues Geschäftsmodell zu erarbeiten, auszutesten und weiterzuentwicklen. • Du kennst alle Kern-Elemente des Ansatzes. • Du weißt wie die mit dem Canvas umgehst. Referenzen & weitere Inputs • http://alexosterwalder.com/ • https://strategyzer.com • https://strategyzer.com/canvas/business-model-canvas • http://www.slideshare.net/Alex.Osterwalder/creativity- world-forum-belgium • https://ut11.net/blog/dein-geschaftsmodell-kompakt-der- business-model-canvas/ Also, leg‘ los! oder Trink‘ einen Espresso mit mir!
  14. 14. Weitere Informationen … Coaching | Beratung | Training business-IT-alignmentDein [organisiert-sein] Coach martin@step2.at www.step2.at Martin KOMPAN

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