In a mobile world, users’ situations and contexts are constantly changing – and with them their needs and desired outcomes. In order to create a great customer experience we have to be aware of our users’ situation and current goals. Only this allows us to re-evaluate what solutions and content we offer based on contextual conditions.
In this session we explored how to uncover needs of users of mobile devices and how to capture and describe them in context. This enabled participants to subsequently design better mobile offerings and to create more meaningful flows for your users – all with the help of tools and methods from the increasingly popular Jobs-to-be-Done framework. The 90-minute session alternated between short input sessions and interactive hands-on exercises and gave the opportunity to put the new knowledge into action immediately.