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TextCafe INscribeDigital Webinar

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LEARN TO SELL MORE BOOKS WITH SAMPLES
Book are fighting for attention in a crowded mobile and video world. Discovery alone does not result in sales.

Mobile-friendly book samples transform discovery into engagement and purchase.

Early results are promising. Purchase rates vary from 9% to 40% of users. Share rates vary from 3% to 50% of users.

There are many ways to use samples — on social networks, on a website, in targeted email — and all are easy to do.

INscribe has partnered with TextCafe.com to offer samples to all INscribe/IPG publishers. All books can be sampled at no charge for 30 days.

Published in: Marketing
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TextCafe INscribeDigital Webinar

  1. 1. Sell More with Samples How to Engage Readers with Instant Excerpts, Buying and Sharing
  2. 2. textcafe.com Books Fighting for Attention ● People are now online all day ○ Using laptops and mobile devices for about 5.8 hours a day ○ Streaming audio and video for 6.2 hours a day ● Binge-watched video and news dominate the cultural conversation ● Time for books is squeezed by other media To compete, book marketing must be digitally effective! 2
  3. 3. textcafe.com Discovery Alone ≠ Sales! ● Social media chatter doesn’t convert to sales ● Readers will give your book one click at most so make it count! What’s the solution? 3
  4. 4. textcafe.com Give Readers Instant Access TextCafe Book Samples ● Read immediately upon online discovery ● One-click to buy or share ● Proven sales results Let your book sell itself! 4
  5. 5. textcafe.com Samples Drive Engagement Each Mobile-friendly Sample ● Opens instantly in any browser; No download or app to launch ● Features one-click purchase links to any retailer or website ● Includes share links to any social network with custom messaging Enabling readers to engage deeply and buy! 5
  6. 6. textcafe.com ● % of Book in sample ● Store links and direct sales ● Descriptions of book, author, and publisher ● Social Networks for sharing ● Customized Messages for social media You Control Everything to Sell more Books! 6
  7. 7. textcafe.com Powerful Dashboard to engage more readers & sell more books ● Update book descriptions, buy links, social networks ● Change sample length ● Track usage 7
  8. 8. textcafe.com Samples Drive Results Four books from recent testing Rum Runner (Romance) Twentieth of January (Thriller) Servant of Underworld (Science Fiction) Shattered Pack (YA Fantasy) Unique Readers of Sample 394 72 52 35 Purchase Clicks 55 29 20 9 % of Readers 14% 40% 38% 26% Share Clicks 30 22 19 19 % of Readers 8% 31% 50% 52% 8
  9. 9. textcafe.com Initial Conclusions ● Purchase and share rates are high ○ Purchase rates vary from 9% to 40% ○ Share rates vary from 3% to 50% ● People act after reading just a little ○ Within 3-8 pages, readers verify that they want to buy or share the book 9
  10. 10. textcafe.com Many Platforms and Options ● On social networks, provide a first chapter, with custom buy and share links ● On a website, offer a 10% sample with a buy link to your own store and custom share links ● In targeted email, offer an excerpt for a limited time, with custom buy and share links 10 Best Practices
  11. 11. textcafe.com Samples Extend a Book’s Life ● Drive preorders before publication ● Offer early access to reviewers ● Create excitement about a launch or reissue ● Highlight excerpts from a book that’s in the news ● Spark interest in backlist titles with sample chapters on publisher and author websites 11 Best Practices
  12. 12. textcafe.com Easy to Create & Track ● Automatic sample creation from EPUB and ONIX ● Simple web dashboard manages assets and measures activity ● Unique URL for each book works in tweets, posts, email and on web sites 12
  13. 13. textcafe.com Social Media Samples 13
  14. 14. textcafe.com Create a Social Media Sample Facebook H ow To: Twitter 14
  15. 15. textcafe.com Website Samples INscribe 15
  16. 16. textcafe.com Create a Website Sample H ow To: 16 ● Copy embed code ● Paste into HTML
  17. 17. textcafe.com Email Sample ● Your email client controls recipients, message & sending ● Recipient clicks URL to launch sample in browser 17
  18. 18. textcafe.com Create an Email Sample H ow To: ● Write copy ● Paste cover image ● Add URL ● Send 18
  19. 19. textcafe.com 30 Day Free Trial ● A sample for every title is available at no charge for 30 days ● Each Publisher has private Dashboard account ● TextCafe & INscribe provide customer support ○ To help deploy samples on social, email & web ○ To learn/share best practices You only pay thereafter if you choose to continue to use samples! 19
  20. 20. textcafe.com About TextCafe TextCafe is a marketing technology company committed to helping publishers build direct relationships with readers. textcafe.com 21
  21. 21. textcafe.com About Founder Martin Hensel ● Martin Hensel founded Texterity, one of the first widely used platforms for digital magazines, which was acquired by GTxcel in 2012. ● Major customers included: Conde Nast, Meredith, and Rodale, and B2B publishers Crain, GIE, IDG, Penton, and Summit. ● Hensel also played a pivotal role in Investext, now a large division of Thomson Reuters. Please contact me at martin@textcafe.com 22
  22. 22. Samples Sell ● Engage Readers Online ● One-Click Buying & Sharing ● You Control Everything ● Easy to Create ● Get Immediate Results Get Started Today! 23
  23. 23. Contact Info: TextCafe www.textcafe.com Martin Hensel, CEO 508-654-8520 martin@textcafe.com Let us help you sell more books! 24

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