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Social web for grannies

Understanding the social web - and why it (a) wasn't started by the kids; and (b) isn't only for kids, either

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Social web for grannies

  1. 1. The social web for grannies Martin Hatchuel, Silver surfer Douglas Adams, The Hitchhiker's Guide to the Galaxy Don’t Panic
  3. 3. Bad name. It’s social. But it’s not media.
  4. 4. Media: One-way messaging
  5. 5. Twitter is not a new media. It's the global conversation we've always thirsted for Jack Dorsey Executive chairman of Twitter, CEO of Square, and a founder of both
  6. 6. So let’s call it The social web
  7. 7. But it’s for the kidsEvery granny you ever meet
  8. 8. Mind the Gap Connecting generations Returning to business as humans
  9. 9. I’ve come up with a set of rules that describe our reactions to technologies: 1. Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works. 2. Anything that’s invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it. 3. Anything invented after you’re thirty-five is against the natural order of things. Douglas Adams, The Salmon of Doubt
  10. 10. It’s a State of mind
  11. 11. Video:
  12. 12. 70s - Calculators 80s - PCs, fax machines 90s - Internet Naughties 2003 - MySpace 2004 - Facebook Mobile - smart phones, tablets Remember them?
  13. 13. Expensive technology & connectivity Only available to the wealthy few
  14. 14. 35 in 1990 57 in 2012 How’re the grandkids?
  15. 15. When I took office only high energy physicists had heard of the world wide web. Now even my cat has a home page Bill Clinton
  16. 16. RevolutionsPew Research Center 3
  17. 17. Internet & Broadband Individuals became broadcasters 1.
  18. 18. Mobile connectivity 46% Settled an argument 39% Found a sports score 2.
  19. 19. Social networking Blimmin no good kids 3.
  20. 20. Wrong! • Their IQ is on the rise • They research, write and read more than any previous generation • Some write more than 10,000 words a month online • They get behind causes • Highly advanced visual & problem solving skills Damian Cook, eTourism Africa
  21. 21. • They read 8 books, 2,300 web pages and 1,281 Facebook profiles a year • 64% never read a newspaper • Internet more than TV • Extensive and trusted networks of friends • Use phones rather than computers Damian Cook, eTourism Africa
  22. 22. Silver Surfers • 50+ • Urbane • Witty • Better behaved • Far better taste in music
  23. 23. They’re on line 22% of them used social sites in 2009 ... More than 51% in 2016
  24. 24. They’re curious Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young. Henry Ford
  25. 25. They’re engaged Silver surfers are 30% less likely to suffer depression than non-surfers
  26. 26. So what IS the social web?
  27. 27. Any on-line platform that lets us do a profoundly human thing: connect with one another
  28. 28. Kids? They’re not looking at their gadgets. They’re looking at each other Kids? They’re not looking at their gadgets. They’re looking at each other. Lee Rainie - Pew Research Centre
  29. 29. Yes, but how are they using the tools?
  30. 30. Following
  31. 31. Liking
  32. 32. Sharing
  33. 33. Talking
  34. 34. Telling Stories
  35. 35. Here be dragons
  36. 36. Security Silos
  37. 37. Youworkfor Zuck
  38. 38. “Facebook, in fact, is the biggest surveillance-based enterprise in the history of mankind. It knows far, far more about you than the most intrusive government has ever known about its citizens. “… What Facebook does is watch you, and then use what it knows about you and your behaviour to sell ads. I’m not sure there has ever been a more complete disconnect ‘between what a company says it does – ‘connect’, ‘build communities’ – and the commercial reality.” John Lanchester, You Are the Product London Review of Books, Vol. 39 No. 16: 17 August 2017
  39. 39. Echo Echo Echo Echo Echo Echo Echo Echo Echo Echo
  40. 40. ID numbers Bank accounts Credit cards Secret stuff Family stuff
  41. 41. Where do I start?
  42. 42. Stay in touch
  43. 43. Get curious - talk to strangers
  44. 44. Curate
  45. 45. Create
  46. 46. Same as we’ve always done Roaring 20s Newspapers Magazines Letters Radio Swinging 60s Television Newspapers Magazines Letters Naughties Internet E-mail Mobile
  47. 47. Only differently • 8% of the world’s population had smart phones in 2008 • 12% of us had smart phones in 2010
  48. 48.
  49. 49. Use the social web to build relationships
  50. 50. Be personal Be authentic Be transparent
  51. 51. AmplifyThe love
  52. 52. Build a community Connect Reciprocate Follow Link
  53. 53. The value of the social web becomes clear through repetition and redundancy Ron Mader
  54. 54. 1. Think globally: Deal locally 2. Tiny cells make giant trees
  55. 55. All media is now social media. Yet the basic rules remain the same.
  56. 56. Rule #1: Listen
  57. 57. Rule #2: Engage
  58. 58. Rule #3: Be real
  59. 59. Rule #4: Be respectful
  60. 60. Rule #5: Have fun
  61. 61. Hello, Ms. Smith. It’s Thursday: your usual?
  62. 62. Martin Hatchuel 0027(0)84 951 0574 Thank you • Panic button - Microchip08 • Four generations of Victoria's family - Peter Symons • Fitness – Shustov • Dinosaur Footprints – Petropoxy • Multitasking – Zil • Little Spielberg - Me • Grocery - Deutsche Fotothek • The Pine, Saint Tropez, 1892-1893 - Paul Signac (Hermitage, St. Petersburg) Advice and inspiration: Ron Mader
  63. 63. Planet of the phones - The Economist (editorial, 28 February, 2015) “Smartphones matter partly because of their ubiquity. They have become the fastest-selling gadgets in history, outstripping the growth of the simple mobile phones that preceded them. They outsell personal computers four to one. Today about half the adult population owns a smartphone; by 2020, 80% will. Smartphones have also penetrated every aspect of daily life. The average American is buried in one for over two hours every day. Asked which media they would miss most, British teenagers pick mobile devices over TV sets, PCs and games consoles. Nearly 80% of smartphone-owners check messages, news or other services within 15 minutes of getting up. About 10% admit to having used the gadget during sex.” You Are the Product - John Lanchester “So Facebook knows your phone ID and can add it to your Facebook ID. It puts that together with the rest of your online activity: not just every site you’ve ever visited, but every click you’ve ever made – the Facebook button tracks every Facebook user, whether they click on it or not. Since the Facebook button is pretty much ubiquitous on the net, this means that Facebook sees you, everywhere. Now, thanks to its partnerships with the old-school credit firms, Facebook knew who everybody was, where they lived, and everything they’d ever bought with plastic in a real-world offline shop.​ All this information is used for a purpose which is, in the final analysis, profoundly bathetic. It is to sell you things via online ads.” I used to think social media was a force for good. Now the evidence says I was wrong - Matt Haig “More and more, it’s clear these platforms create divisions, exploit our insecurities and risk our health. They’re as bad as the tobacco industry.” insecurities-health Security in-a-box - digital security tools and tactics web site “Remember that social networking sites are owned by private businesses, and that they make their money by collecting data about individuals and selling that data on, particularly to third party advertisers. When you enter a social networking site, you are leaving the freedoms of the internet behind and are entering a network that is governed and ruled by the owners of the site. Privacy settings are only meant to protect you from other members of the social network, but they do not shield your data from the owners of the service. Essentially you are giving all your data over to the owners and trusting them with it.”