IoT Startup State of The Union 2016--Wing Venture Capital

1. #IOTSTATEOFTHEUNION IoT Startup State Of The Union 2016 Martin Giles @Wing_VC | www.wing.vc

2. #IOTSTATEOFTHEUNION Instrumenting The Real World

3. #IOTSTATEOFTHEUNION Drawing A Parallel Between Electricity And The IoT TV AC RADIO MICROWAVE VCR WASHER DRYER FRIDGE 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 ELECTRICITY 100 90 80 70 60 50 40 30 20 10 0 PercentageofHouseholds Source: The Atlantic

4. #IOTSTATEOFTHEUNION Media Coverage Is Turning More Negative Internet Of Things Struggles As Use Of Smart Home Gadgets Flatlines August 27, 2016 Why Smartphones Are Bringing Down Internet Of Things Revenue Forecasts August 4, 2016 Intel’s Cloud And IoT-Focused Businesses Deliver Disappointing Growth July 21, 2016 The Internet Of Things Is More Hype Than Reality For Many Tech Giants August 16, 2016

5. #IOTSTATEOFTHEUNION Sliding Into The Trough Of Disillusionment? INNOVATION TRIGGER PEAK OF INFLATED EXPECTATIONS TROUGH OF DISILLUSIONMENT SLOPE OF ENLIGHTENMENT Expectations Source: Gartner; Wing PLATEAU OF PRODUCTIVITY Time 2013 2014 2015 Feels like we are here 2012

6. #IOTSTATEOFTHEUNION Thoughts From An IoT Pioneer “If you had bet against the electrification of the home in the late 1800s, then your bet would have been seriously wrong. And it’s the same situation with the Internet of Things today.” Tony Fadell Founder, Nest

7. #IOTSTATEOFTHEUNION IoT Startups: A Dive Into The Data

8. #IOTSTATEOFTHEUNION To Investigate The IoT Startup Landscape, We… • Looked at the pre-funding environment • Built a database of 2335 IoT deals (Jan 2013 - Aug 2016) • Examined IoT exit data • Interviewed IoT pioneers

9. #IOTSTATEOFTHEUNION GitHub IoT Repo Growth = Builders Are Building Fast 2013 2014 2015 2016* 9261 4368 934 239 10,000 8,000 6,000 4,000 2,000 0 Number of repositories Containing IoT keyword *Annualized

10. #IOTSTATEOFTHEUNION Kickstarter Shows A Slowdown In Growth *Annualized 0 20 40 60 80 100 120 140 2013 2014 2015 2016* IoT Projects (screened from flight, wearables, IoT, hardware) NumberoffundedIoTKickstarterprojects

11. #IOTSTATEOFTHEUNION But There’s Some Positive News From Accelerators

12. #IOTSTATEOFTHEUNION Where Are The Builders Building? 0 100 200 300 400 500 600 Industrial / Enterprise Wearables Home Infrastructure Drones Robotics Health Auto / Transport Other * To August 31, 2016 NumberofDeals,2013-2016* Source: Wing IoT Analysis

13. #IOTSTATEOFTHEUNION 0 100 200 300 400 500 600 Industrial / Enterprise Wearables Home Infrastructure Drones Robotics Health Auto / Transport Other Industrial / Enterprise IoT Leads The Way In Deals * To August 31, 2016 ** Average $ per deal NumberofDeals,2013-2016* $4.18M** $5.76M** Source: Wing IoT Analysis

14. #IOTSTATEOFTHEUNION There Is A Lot Of Activity In Manufacturing * To August 31, 2016 NumberofDeals,2013-2016* Source: Wing IoT Analysis 0 10 20 30 40 50 60 70 80 90 100 Platform Manufacturing Building Management Supply Chain / Logistics Healthcare Retailing Other Agriculture Energy Const. / Infrastructure 174

15. #IOTSTATEOFTHEUNION Industrial / Enterprise IoT Is All About RoIoT • Towards Factory 4.0 • Monitoring/Optimization • Alerting/Predictive Analytics

16. #IOTSTATEOFTHEUNION Categories Attracting The Biggest Dollars Per Deal Other Wearables Home Drones Robotics Industrial / Enterprise Health Infrastructure Auto / Transport 7.79 7.65 6.07 5.76 5.25 5.01 4.96 4.18 0.23 Average $ Per Deal (M) Source: Wing IoT Analysis

17. #IOTSTATEOFTHEUNION What’s Going On In Auto / Transport? Other Wearables Home Drones Robotics Industrial / Enterprise Health Infrastructure Auto / Transport 7.79 7.65 6.07 5.76 5.25 5.01 4.96 4.18 0.23 Average $ Per Deal (M) Source: Wing IoT Analysis

18. #IOTSTATEOFTHEUNION The Tesla-Uber Effect

19. #IOTSTATEOFTHEUNION Connectivity First * To August 31, 2016 0 5 10 15 20 25 30 35 40 45 Connected Vehicles Autonomous Vehicles Platform Traffic Management Driver Assistance Fleet Management Other Security NumberofDeals,2013-2016* Source: Wing IoT Analysis

20. #IOTSTATEOFTHEUNION The Path To Autonomy • Connected car = still early days • Autonomous vehicles = even earlier… • …but strategic acquisitions in 2016 Acquired by UberAcquired by GM

21. #IOTSTATEOFTHEUNION Drones: Hardware Still Rules… * To August 31, 2016 NumberofDeals,2013-2016* 0 10 20 30 40 50 60 70 80 Hardware Manufacturer Platform Mapping / Surveying Other Inspection / Monitoring Film / Photography Agriculture Security / Safety Logistics Source: Wing IoT Analysis

22. #IOTSTATEOFTHEUNION … But Who Rules Hardware? • Hardware + Services common • Surveying/mapping + Inspection/monitoring • China wins in consumer hardware vs

23. #IOTSTATEOFTHEUNION Some Categories Look Set To Decline in 2016...NumberofDeals,2013-2016* 0 50 100 150 200 250 2013 2014 2015 2016* INDUSTRIAL / ENTERPRISE WEARABLES HOME ROBOTICS *Annualized Source: Wing IoT Analysis

24. #IOTSTATEOFTHEUNION …While Others Appear Likely To GrowNumberofDeals,2013-2016* 0 20 40 60 80 100 120 140 2013 2014 2015 2016* DRONES INFRASTRUCTURE HEALTH AUTO / TRANSPORT *Annualized Source: Wing IoT Analysis

25. #IOTSTATEOFTHEUNION Scaling and Exiting

26. #IOTSTATEOFTHEUNION IoT Deals By Funding Size 0 100 200 300 400 500 600 700 800 900 2013 2014 2015 2016* $<2M $2-20M $20M+ * To August 31, 2016, Annualized NumberofDeals,2013-2016* Source: Wing IoT Analysis

27. #IOTSTATEOFTHEUNION Later Stage IoT Funding Is Growing 0 10 20 30 40 50 60 70 80 2013 2014 2015 2016* $20M+ * To August 31, 2016, Annualized NumberofDeals,2013-2016* Source: Wing IoT Analysis

28. #IOTSTATEOFTHEUNION Some Examples Of Recent Later Stage Deals $52M $61M $90M $30M $50M $45M Source: Pitchbook, Wing Analysis

29. #IOTSTATEOFTHEUNION The Number Of Larger M&A Deals Is Rising Source: Pitchbook 0 20 40 60 80 100 120 140 160 2013 2014 2015 2016* NumberofAcquisitions,2013-2016* (Pitchbook’sIoT,Wearables,AutonomousVehicles, andDrones/Roboticsverticals) * To August 31, 2016, Annualized Deals Over $200M

30. #IOTSTATEOFTHEUNION There Is No Shortage Of Potential Acquirers… Semiconductor Companies Web Companies Other Companies Industrial Companies (Amazon) (Google) (Google)(Apple) (PTC) (GE) (PTC) (GE) (Intel) (ARM) (Qualcomm) (ARM) (Verizon) (Samsung) (Verizon) (IBM)

31. #IOTSTATEOFTHEUNION …And There Have Been Notable $1Bn+ M&A Exits/IPOs

32. #IOTSTATEOFTHEUNION Platforms And Opportunities

33. #IOTSTATEOFTHEUNION Platformitis "Platform" deals We found

34. #IOTSTATEOFTHEUNION Platforms By IoT Category * To August 31, 2016 NumberofDeals,2013-2016* 0 20 40 60 80 100 120 140 160 180 200 Industrial / Enterprise Home Infrastructure Wearables Drones Robotics Health Auto / Transport Source: Wing IoT Analysis

35. #IOTSTATEOFTHEUNION A Big Opportunity: Securing The Internet Of Things Chinese hackers take over moving Tesla from 12 miles away September 20, 2016 How Hacked Cameras Are Helping Launch The Biggest Attacks The Internet Has Ever Seen September 25, 2016 Mirai IoT Botnet Wasn't Alone in Massive DDoS Attack: Akamai October 6, 2016 Is IoT Security a Ticking Time Bomb? September 1, 2016

36. #IOTSTATEOFTHEUNION We Saw Surprisingly Few IoT-Focused Security Deals Home Interfaces Wearable Health Data/Analytics AI Platforms Construction and Infrastructure Agriculture Manufacturing Building Management Retail Technology Energy and Utilities Supply Chain Logistics Inspection and Monitoring Mapping and Surveying Drone Hardware Drone Fleet Management Anti-Drone Technology Embedded Home Systems Home Indoor Environment Wearable Quantified Self Home – Outdoors Family, Kids, and Pet Technology Appliances Robotics Autonomous Vehicles Driver Assistance Fleet Management Connected Vehicles Traffic Management Connected Cities General Security 1277 Deals IoT Security 45 Deals Global Deal Data Set, 2013-16 IoT Data Set, 2013-16

37. #IOTSTATEOFTHEUNION A Big Opportunity: Dealing With The Coming IoT Data Wave The Internet of Things Will Make Big Data Look Small

38. #IOTSTATEOFTHEUNION Tackling The Challenge With Data-First Applications “What really distinguishes data-first applications…is the virtuous data cycle that they make possible.” - Peter Wagner, Co-Founder of Wing http://wing.vc/blog/why-data-first-applications-will-come-to-rule-enterprise-software

39. #IOTSTATEOFTHEUNION Final Thoughts

40. #IOTSTATEOFTHEUNION To 2025: Reinventing Entire Industries e.g. Insurance

41. #IOTSTATEOFTHEUNION To 2025: Reinventing The Physical World

42. #IOTSTATEOFTHEUNION Thoughts From An IoT Pioneer “The real power of the Internet of Things is that it transforms a static product into a dynamic service. Once a thing becomes connected, it becomes part of a much larger fabric of things. We’re still only in the first or second innings of this shift.” Jahangir Mohammed Founder, Jasper

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