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Mobile is everywhere
Martin de Keijzer
March 14, Vlissingen The Netherlands

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Introduction
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About me
Martin de Keijzer
Dutch web developer
Mobile specialist for Ibuildings
PHPBenelux Board Member
@Martin1982
http://www.martindekeijzer.nl
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Mobile is everywhere!
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Who has a smartphone?
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Who has a tablet?
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Your brand can be
everywhere!
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Apps
Your connection to the mobile world
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Apps
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I got an idea
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Possibilities
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Choose your options
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Tip
Your app should do just 1
thing!
And it needs to do it very well!!!
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Business apps
Focusses on getting
a task done.
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(Social) News Apps
Focus on sharing
information.
Functionality and
design are equally
important.
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Games
Strong focus on design
and entertainment
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Tip: User Experience is king!
A questionable UX design
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Tip 1: User Experience is king!
A questionable UX design
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Platforms
Many platforms for many budgets
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So many platforms
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There’s more
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“We support all platforms”
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New kids on the block
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Legacy devices
Apple is fairly safe
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Legacy devices
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Legacy devices
source: http://developer.android.com/about/dashboards/index.html
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Tip
Support what you can afford.
In terms of BYOD; make a device scope policy
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Technologies
Choosing the right underlying technology
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Native development
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Web apps
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Hybrid apps
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The battle
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Powers and weaknesses
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Distributing
Getting your app in the wild
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App stores
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Private distribution
Apple closed environment
Android .apk file links
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Security
Safe data
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Encrypt data
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Constrain access
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Hardware tokens for extremely sensitive data
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Do not store sensitive data on devices
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Hardware
How hardware will help
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Common sensors / built-in features
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Multitouch
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Call
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Text messaging
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Location
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NFC
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Vibration
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Contact lists
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Camera
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Bluetooth
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Mobile & BYOD
In conclusion
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So many people, so many devices
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Decide on the possibilities that count
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QUESTIONS
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Thank you for listening
mdkeijzer@ibuildings.nl
@Martin1982