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AardRock » Even Over Statements Workshop

Generate company-wide strategic decision filters in the form of even over statements.

Half hour workshop.

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AardRock » Even Over Statements Workshop

  1. 1. @Martien A ARDROC K Martien van Steenbergen WANNABE Yo, I'll tell you what I want, what I really really want, So tell me what you want, what you really really want, I'll tell you what I want, what I really really want, So tell me what you want, what you really really want, I wanna, I wanna, I wanna, I wanna, I wanna really really really wanna zigazig ha. If you want my future forget my past, If you wanna get with me better make it fast, Now don't go wasting my precious time, Get your act together we could be just fine. I'll tell you what I want, what I really really want, So tell me what you want, what you really really want, I wanna, I wanna, I wanna, I wanna, I wanna really really really wanna zigazig ha.
  2. 2. @Martien A ARDROC K Martien van Steenbergen …end of the week and your team needs to make critical choices by the close of business, but you’re on an overseas flight, unreachable and unable to help. The team has two options on the table and both seem equally compelling although each have dramatic long-term consequences if they get it wrong. * * * Everyone always making the right call on time keeps all from drifting and puts the company at peace, even when away from decision-makers. You want DECISION-MAKERS NEAR THE ACTION making good, timely, and consistent decisions, while keeping ALIGNED AUTONOMY. Therefore: Pin and publish “evenover” statements allover the place.
  3. 3. @Martien A ARDROC K Martien van Steenbergen DATING WHEN YOU WERE 20… physical attraction even over shared interests neighbours even over soulmates likes same music even over also wants to have children has a real job even over every other positive attribute
  4. 4. @Martien A ARDROC K Martien van Steenbergen OUR HOUSE… … even over … … even over … … even over … … even over …
  5. 5. @Martien A ARDROC K Martien van Steenbergen OUR HOUSE… short commute even over exciting night life good schools even over good restaurants a large kitchen even over a walk-in closet courteous neighbours even over air conditioning
  6. 6. @Martien A ARDROC K Martien van Steenbergen OUR HOUSE… magnificent view even over abundant natural light inside tranquility even over convenient stores nearby zero maintenance even over a lush garden guest room even over large social kitchen large social kitchen even over spacious living room
  7. 7. @Martien A ARDROC K Martien van Steenbergen WORKING TOGETHER… candid constructive feedback even over harmony collaboration even over focus impact even over following the plan
  8. 8. @Martien A ARDROC K Martien van Steenbergen DRIVING BUSINESS… value even over flow flow even over efficiency efficiency even over economies of scale
  9. 9. @Martien A ARDROC K Martien van Steenbergen PRODUCT DEVELOPMENT… action even over analysis trust even over control finishing even over starting best in class customer service even over best in class product features
  10. 10. @Martien A ARDROC K Martien van Steenbergen FINANCIAL & BUSINESS HEALTH… profit margin even over revenue growth sustainability even over profitability innovation even over predictability
  11. 11. @Martien A ARDROC K Martien van Steenbergen SOCIAL… empower each other even over telling the other what to do active listening even over active speaking taking a real lunch break even over catching up on e-mail while you eat at your desk
  12. 12. @Martien A ARDROC K Martien van Steenbergen HOW DO WE WANT OTHERS TO SEE US… stellar company even over star teams star teams even over star players star players even over busyness
  13. 13. @Martien A ARDROC K Martien van Steenbergen TRAITS OF STRONG EVEN OVER STATEMENTS Tradeoffs Dilemmas Forces Contrasts feel personalwill cost you something are quite tough may require fierce advocacy & defending educe specific behaviour, hence culture align with the INTENT AT LEAST TWO LEVELS UP ease decision-making consistency, quality, and speed at all levels encourage honesty, transparency, and accountability facilitate a focused ALIGNED AUTONOMYcontribute to EXPLICIT POLICY generate positive energy focus on whatmatters are neither both- and nor either-or
  14. 14. @Martien A ARDROC K Martien van Steenbergen FEEL THE DIFFERENCE global enterprises even over small organisations revenue conversion even over user growth user retention even over initial sign up mobile experience even over desktop experience
  15. 15. @Martien A ARDROC K Martien van Steenbergen FEEL THE DIFFERENCE small organisations even over global enterprises user growth even over revenue conversion initial sign up even over user retention desktop experience even over mobile experience same company, totally different behaviour, hence culture which one feels closer to you, feels more alive?
  16. 16. @Martien A ARDROC K Martien van Steenbergen HOW TO GENERATE EVEN OVER FILTERS 1. Gather what you have—values, principles, purpose, mission, goals, objectives, behaviours… 2. Brainstorm positive outcomes, traits, and goals, aligned with your strategy. 3. Get specific and honest about the tradeoff likely required for every outcome. 4. Capture the tradeoff in an even over statement. 5. Rank 4–6 even over statements which best reflect your strategic direction. magnificent view even over abundant natural light inside 6. Poster & pin them all over the place.
  17. 17. @Martien A ARDROC K Martien van Steenbergen USE YOUR IMAGINATION AND CREATIVITY …while retaining this?land a release even over land a new fish how may we still create this… may suggests that it may or may not work, and that’s okay either way how guides people to believe answers are out there we calls out for inclusivity, team work, and building on each other’s ideas or use: devise/invent/come up with/create a way to…
  18. 18. @Martien A ARDROC K Martien van Steenbergen —FIN—

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