1.
@Martien
A
ARDROC
K
Martien van
Steenbergen
WANNABE
Yo, I'll tell you what I want, what I really really want,
So tell me what you want, what you really really want,
I'll tell you what I want, what I really really want,
So tell me what you want, what you really really want,
I wanna, I wanna, I wanna, I wanna, I wanna really really really
wanna zigazig ha.
If you want my future forget my past,
If you wanna get with me better make it fast,
Now don't go wasting my precious time,
Get your act together we could be just fine.
I'll tell you what I want, what I really really want,
So tell me what you want, what you really really want,
I wanna, I wanna, I wanna, I wanna, I wanna really really really
wanna zigazig ha.

2.
@Martien
A
ARDROC
K
Martien van
Steenbergen
…end of the week and your team needs to make critical choices by the close
of business, but you’re on an overseas flight, unreachable and unable to help.
The team has two options on the table and both seem equally compelling
although each have dramatic long-term consequences if they get it wrong.
* * *
Everyone always making the right call on time keeps all
from drifting and puts the company at peace, even when
away from decision-makers.
You want DECISION-MAKERS NEAR THE ACTION making good, timely,
and consistent decisions, while keeping ALIGNED AUTONOMY.
Therefore:
Pin and publish “evenover” statements allover the place.

3.
@Martien
A
ARDROC
K
Martien van
Steenbergen
DATING WHEN YOU WERE 20…
physical attraction even over shared interests
neighbours even over soulmates
likes same music even over also wants to have children
has a real job even over every other positive attribute

4.
@Martien
A
ARDROC
K
Martien van
Steenbergen
OUR HOUSE…
… even over …
… even over …
… even over …
… even over …

5.
@Martien
A
ARDROC
K
Martien van
Steenbergen
OUR HOUSE…
short commute even over exciting night life
good schools even over good restaurants
a large kitchen even over a walk-in closet
courteous neighbours even over air conditioning

6.
@Martien
A
ARDROC
K
Martien van
Steenbergen
OUR HOUSE…
magnificent view even over abundant natural light inside
tranquility even over convenient stores nearby
zero maintenance even over a lush garden
guest room even over large social kitchen
large social kitchen even over spacious living room

7.
@Martien
A
ARDROC
K
Martien van
Steenbergen
WORKING TOGETHER…
candid constructive feedback even over harmony
collaboration even over focus
impact even over following the plan

8.
@Martien
A
ARDROC
K
Martien van
Steenbergen
DRIVING BUSINESS…
value even over flow
flow even over efficiency
efficiency even over economies of scale

9.
@Martien
A
ARDROC
K
Martien van
Steenbergen
PRODUCT DEVELOPMENT…
action even over analysis
trust even over control
finishing even over starting
best in class customer service even over best in class product features

10.
@Martien
A
ARDROC
K
Martien van
Steenbergen
FINANCIAL & BUSINESS HEALTH…
profit margin even over revenue growth
sustainability even over profitability
innovation even over predictability

11.
@Martien
A
ARDROC
K
Martien van
Steenbergen
SOCIAL…
empower each other even over telling the other what to do
active listening even over active speaking
taking a real lunch break even over catching up on e-mail while
you eat at your desk

12.
@Martien
A
ARDROC
K
Martien van
Steenbergen
HOW DO WE WANT OTHERS TO SEE US…
stellar company even over star teams
star teams even over star players
star players even over busyness

13.
@Martien
A
ARDROC
K
Martien van
Steenbergen
TRAITS OF STRONG EVEN OVER STATEMENTS
Tradeoffs
Dilemmas
Forces
Contrasts
feel
personalwill cost you
something
are quite
tough
may require fierce
advocacy & defending
educe specific behaviour,
hence culture
align with the INTENT
AT LEAST TWO LEVELS UP
ease decision-making
consistency, quality,
and speed at all levels
encourage honesty,
transparency, and
accountability
facilitate a focused
ALIGNED AUTONOMYcontribute to
EXPLICIT POLICY
generate positive energy
focus on whatmatters
are neither both-
and nor either-or

14.
@Martien
A
ARDROC
K
Martien van
Steenbergen
FEEL THE DIFFERENCE
global enterprises
even over
small organisations
revenue conversion
even over
user growth
user retention
even over
initial sign up
mobile experience
even over
desktop experience

15.
@Martien
A
ARDROC
K
Martien van
Steenbergen
FEEL THE DIFFERENCE
small organisations
even over
global enterprises
user growth
even over
revenue conversion
initial sign up
even over
user retention
desktop experience
even over
mobile experience
same company, totally different behaviour, hence culture
which one feels closer to you, feels more alive?

16.
@Martien
A
ARDROC
K
Martien van
Steenbergen
HOW TO GENERATE EVEN OVER FILTERS
1. Gather what you have—values,
principles, purpose, mission, goals,
objectives, behaviours…
2. Brainstorm positive outcomes,
traits, and goals, aligned with
your strategy.
3. Get specific and honest about
the tradeoff likely required for
every outcome.
4. Capture the tradeoff in an even
over statement.
5. Rank 4–6 even over statements
which best reflect your
strategic direction.
magnificent view
even over
abundant natural light inside
6. Poster & pin them all over the
place.

17.
@Martien
A
ARDROC
K
Martien van
Steenbergen
USE YOUR IMAGINATION AND CREATIVITY
…while retaining this?land a release
even over
land a new fish
how may we still create this…
may suggests that it may or may not
work, and that’s okay either way
how guides people to believe
answers are out there
we calls out for inclusivity, team work,
and building on each other’s ideas
or use:
devise/invent/come up with/create a way to…

18.
@Martien
A
ARDROC
K
Martien van
Steenbergen
—FIN—