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Brand for Demand - Creative Lead Generation

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Brand for Demand - Creative Lead Generation

  1. 1. Brand for demand (OR HOW CREATIVITY GENERATES LEADS) Marti Konstant @martikonstant Brand for Demand Marti Konstant Marketing Hackathon
  2. 2. Creativity creates interest. provoke. Brand for Demand Marti Konstant Marketing Hackathon
  3. 3. captivate. Creativity needs to also have depth to engage us. Brand for Demand Marti Konstant Marketing Hackathon
  4. 4. inter C mon join the conversation! But unless you interact it doesn t count. act. Brand for Demand Marti Konstant Marketing Hackathon
  5. 5. your customers are stalking you. Do you know WHERE they are?
  6. 6. random access (not linear) Brand for Demand Marti Konstant Marketing Hackathon
  7. 7. jump in! Come visit all the hangouts. Brand for Demand Marti Konstant Marketing Hackathon
  8. 8. 2 success stories Brand for Demand Marti Konstant Marketing Hackathon
  9. 9. Iggy Innovationness Kick-Ass Smart Brand Values Example For Software Company Brand for Demand Marti Konstant Marketing Hackathon
  10. 10. Create a brand mascot and other social objects - Iggy started out as just fun.
  11. 11. But then one day he went to work.
  12. 12. He got his own Flickr account.
  13. 13. Now he s a mascot and ambassador.
  14. 14. He s a shared social experience. Brand for Demand Marti Konstant Marketing Hackathon
  15. 15. A truly social object. Brand for Demand Marti Konstant Marketing Hackathon
  16. 16. GeekTV Brand for Demand Marti Konstant Marketing Hackathon Create sharable, fun, educational content.
  17. 17. GeekTV Brand for Demand Marti Konstant Marketing Hackathon
  18. 18. Nurture. How are you? Continue the conversation. engage. Brand for Demand Marti Konstant Marketing Hackathon
  19. 19. Yes, we can bring market-leading virtualization to Europe One year & still kickin’ ass Iggy does Dallas Google had an HTC dream & we’re in it Live, from Sydney-do microkernels really suck? When does size matter? Brand for Demand Marti Konstant Marketing Hackathon Sample headlines that engage
  20. 20. Brand for Demand Marti Konstant DemandCon March 2012 results. 1.5 billion devices Marketing fills 70% of pipeline A community of thousands
  21. 21. meet Kate. Marketing Director for Apkudo Brand for Demand Marti Konstant Marketing Hackathon
  22. 22. The company & product launch
  23. 23. effortless. intuitive. fun. community.
  24. 24. Provoke with a promise.
  25. 25. Captivate with zen.
  26. 26. + = + Create buzz.
  27. 27. = Programmers like beer! Interact. Create community.
  28. 28. Make em part of the story.
  29. 29. results. Buzz Over 1,100 developers Waiting list Brand for Demand Marti Konstant Marketing Hackathon
  30. 30. provoke. captivate. interact. Brand for Demand Marti Konstant Marketing Hackathon
  31. 31. jointhe conversation! Marti Konstant @martikonstant Brand for Demand Marti Konstant Marketing Hackathon

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