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Connected Schema Markup and Knowledge Graphs Slide 1 Connected Schema Markup and Knowledge Graphs Slide 2 Connected Schema Markup and Knowledge Graphs Slide 3 Connected Schema Markup and Knowledge Graphs Slide 4 Connected Schema Markup and Knowledge Graphs Slide 5 Connected Schema Markup and Knowledge Graphs Slide 6 Connected Schema Markup and Knowledge Graphs Slide 7 Connected Schema Markup and Knowledge Graphs Slide 8 Connected Schema Markup and Knowledge Graphs Slide 9 Connected Schema Markup and Knowledge Graphs Slide 10 Connected Schema Markup and Knowledge Graphs Slide 11 Connected Schema Markup and Knowledge Graphs Slide 12 Connected Schema Markup and Knowledge Graphs Slide 13 Connected Schema Markup and Knowledge Graphs Slide 14 Connected Schema Markup and Knowledge Graphs Slide 15 Connected Schema Markup and Knowledge Graphs Slide 16 Connected Schema Markup and Knowledge Graphs Slide 17 Connected Schema Markup and Knowledge Graphs Slide 18 Connected Schema Markup and Knowledge Graphs Slide 19 Connected Schema Markup and Knowledge Graphs Slide 20 Connected Schema Markup and Knowledge Graphs Slide 21 Connected Schema Markup and Knowledge Graphs Slide 22 Connected Schema Markup and Knowledge Graphs Slide 23 Connected Schema Markup and Knowledge Graphs Slide 24 Connected Schema Markup and Knowledge Graphs Slide 25 Connected Schema Markup and Knowledge Graphs Slide 26 Connected Schema Markup and Knowledge Graphs Slide 27 Connected Schema Markup and Knowledge Graphs Slide 28 Connected Schema Markup and Knowledge Graphs Slide 29 Connected Schema Markup and Knowledge Graphs Slide 30 Connected Schema Markup and Knowledge Graphs Slide 31 Connected Schema Markup and Knowledge Graphs Slide 32 Connected Schema Markup and Knowledge Graphs Slide 33 Connected Schema Markup and Knowledge Graphs Slide 34 Connected Schema Markup and Knowledge Graphs Slide 35 Connected Schema Markup and Knowledge Graphs Slide 36 Connected Schema Markup and Knowledge Graphs Slide 37 Connected Schema Markup and Knowledge Graphs Slide 38 Connected Schema Markup and Knowledge Graphs Slide 39 Connected Schema Markup and Knowledge Graphs Slide 40 Connected Schema Markup and Knowledge Graphs Slide 41 Connected Schema Markup and Knowledge Graphs Slide 42 Connected Schema Markup and Knowledge Graphs Slide 43 Connected Schema Markup and Knowledge Graphs Slide 44 Connected Schema Markup and Knowledge Graphs Slide 45 Connected Schema Markup and Knowledge Graphs Slide 46 Connected Schema Markup and Knowledge Graphs Slide 47 Connected Schema Markup and Knowledge Graphs Slide 48 Connected Schema Markup and Knowledge Graphs Slide 49 Connected Schema Markup and Knowledge Graphs Slide 50
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Connected Schema Markup and Knowledge Graphs

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Do you ever wonder how your schema markup contributes to creating a knowledge graph? Martha van Berkel, CEO of Schema App explains how schema markup triples make up knowledge graphs and tips on how to do schema markup properly. Tips include main entity of page, how to relate two entities, and also how to use property value pairs.

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Connected Schema Markup and Knowledge Graphs

  1. 1. Connected Schema Markup Martha van Berkel // Schema App SLIDESHARE.NET/MARTHAVANBERKEL @marthavanberkel
  2. 2. MIT Queen’s Strategy & Innovation Mathematics & Engineering alumniOf alumniOf alumniOf provider provider founder nationality owns mentions drove directed
  3. 3. I have a dream for the Web [in which computers] become capable of analyzing all the data on the Web - the content, links, and transactions between people and computers. A “Semantic Web”, which should make this possible, has yet to emerge, but when it does, the day-to-day mechanisms of trade, bureaucracy and our daily lives will be handled by machines talking to machines. Tim Berners-Lee, 1999
  4. 4. @marthavanberkel #brightonSEO children spouse alumniOf alumni
  5. 5. @marthavanberkel #brightonSEO Children Images Successor
  6. 6. @marthavanberkel #brightonSEO Husband Dog
  7. 7. @marthavanberkel #brightonSEO Knowledge graphs are made of Triples
  8. 8. spouse
  9. 9. @marthavanberkel #brightonSEO alumniOf
  10. 10. @marthavanberkel #brightonSEO areaServed Subject Property Object
  11. 11. @marthavanberkel #brightonSEO When using properties within schema markup, use the most specific possible.
  12. 12. @marthavanberkel #brightonSEO
  13. 13. @marthavanberkel #brightonSEO knows
  14. 14. @marthavanberkel #brightonSEO funder
  15. 15. @marthavanberkel #brightonSEO spouse
  16. 16. @marthavanberkel #brightonSEO
  17. 17. @marthavanberkel #brightonSEO Schema Paths https://www.schemaapp.com/tools/schema-paths/
  18. 18. @marthavanberkel #brightonSEO subjectOf about
  19. 19. @marthavanberkel #brightonSEO
  20. 20. @marthavanberkel #brightonSEO provider
  21. 21. @marthavanberkel #brightonSEO contains place area served
  22. 22. @marthavanberkel #brightonSEO Use Strong Connectors about mentions subjectOf
  23. 23. @marthavanberkel #brightonSEO NewsArticle about Queen Elizabeth
  24. 24. @marthavanberkel #brightonSEO https://en.wikipedia.org/wiki/Elizabeth_II
  25. 25. @marthavanberkel #brightonSEO BlogPosting mentions Buckingham Palace
  26. 26. @marthavanberkel #brightonSEO The Queen subjectOf TVSeries
  27. 27. @marthavanberkel #brightonSEO Property Value Pairs
  28. 28. @marthavanberkel #brightonSEO Additional Property Property Value
  29. 29. @marthavanberkel #brightonSEO
  30. 30. @marthavanberkel #brightonSEO name “Megapixel” unitCode “E38” value “20.3” Property Value
  31. 31. @marthavanberkel #brightonSEO Main Entity Of Page mainEntityOfPage
  32. 32. @marthavanberkel #brightonSEO 6 Items
  33. 33. @marthavanberkel #brightonSEO 5 Events
  34. 34. @marthavanberkel #brightonSEO Add mainEntityOfPage
  35. 35. @marthavanberkel #brightonSEO Don’t put the same schema markup on every page.
  36. 36. @marthavanberkel #brightonSEO Don’t create islands of schema markup.
  37. 37. @marthavanberkel #brightonSEO Your Schema Markup Connects to Tell a Story
  38. 38. @marthavanberkel #brightonSEO children spouse alumniOf alumni
  39. 39. MIT Queen’s Strategy & Innovation Mathematics & Engineering alumniOf alumniOf alumniOf provider provider founder nationality owns mentions drove directed
  40. 40. @marthavanberkel #brightonSEO Martha van Berkel CEO, Schema App martha@schemaapp.com @marthavanberkel
  • mrblo0m

    Nov. 7, 2019
  • Yannimus

    Oct. 1, 2019
  • ChristopherRegan1

    Sep. 18, 2019
  • ChristianMaciejczak

    Sep. 17, 2019
  • vberkel

    Sep. 14, 2019
  • TimCostello16

    Sep. 13, 2019
  • NachoMascortSEOSpeci

    Sep. 13, 2019

Do you ever wonder how your schema markup contributes to creating a knowledge graph? Martha van Berkel, CEO of Schema App explains how schema markup triples make up knowledge graphs and tips on how to do schema markup properly. Tips include main entity of page, how to relate two entities, and also how to use property value pairs.

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