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MARTHA & UX

What is a copywriter doing in a research agency? (Uploading some stories from 2011)

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MARTHA
& 
UX
A COPYWRITER
IN A RESEARCH AGENCY
I JOINED FACE
AS A PROJECT
MANAGER
ASSISTANT.
AFTER FINIHING MY MASTERS, I HAD
3 MONTHS LEFT IN UK SO I FOUND
MYSELF A JOB IN UX.
 FACE IS A RESEARCH CO-CREATION
AGENCY – A LONG ADJECTIVE TO
DESCRIBE AN AGENCY BUT QUITE
INTERESTING. KEEP READING -
THIS IS ME
SORRY, MY BOSS AND ME
ANDREA M. LEWIS
PROJECT MANAGER
MARTHA MONK
PROJECT
MANAGER
ASSISTANT
THE TEAM
FACEGROUP
CO-CREATION REFERS TO THE
RELATIONSHIP BETWEEN CONSUMERS & BRANDS,
WITH RESEARCHERS AND EXPERTS
IN THE MIDDLE TRULY FINDING INSIGHTS.
HOW?
It’s not the classic market research; times have changed
and now you cannot only get insights by having 8 people sitting in a room. 
COMMUNITIES EXPERIENCES
At FACE they developed different
online communities: women,
young people, men, among others.
They created dynamic research
experiences that deliver rich and varied
output: video diaries and mobile status
updates to creative whiteboards and
idea generation.
This ensures a fun and
interesting research
environment for
participants.
PARTICIPATION
I WAS HOPING TO BE A “RESEARCHER”, 
WWW.EUSS.EDU
UX
THAT WAS THE COOL JOB TO GET.
CREATING TASKS AND USING ALL OF MY IMAGINATION TO GET THE MOST FROM THE RESPONDENTS.
ALTHOUGH, I WAS NEEDED FOR THE PROJECT MANAGEMENT TEAM.  
THERE I WAS WELCOMED TO A NEW WORLD: 

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MARTHA & UX

  • 2. I JOINED FACE AS A PROJECT MANAGER ASSISTANT. AFTER FINIHING MY MASTERS, I HAD 3 MONTHS LEFT IN UK SO I FOUND MYSELF A JOB IN UX.  FACE IS A RESEARCH CO-CREATION AGENCY – A LONG ADJECTIVE TO DESCRIBE AN AGENCY BUT QUITE INTERESTING. KEEP READING -
  • 3. THIS IS ME SORRY, MY BOSS AND ME ANDREA M. LEWIS PROJECT MANAGER MARTHA MONK PROJECT MANAGER ASSISTANT THE TEAM FACEGROUP
  • 4. CO-CREATION REFERS TO THE RELATIONSHIP BETWEEN CONSUMERS & BRANDS, WITH RESEARCHERS AND EXPERTS IN THE MIDDLE TRULY FINDING INSIGHTS. HOW? It’s not the classic market research; times have changed and now you cannot only get insights by having 8 people sitting in a room. 
  • 5. COMMUNITIES EXPERIENCES At FACE they developed different online communities: women, young people, men, among others. They created dynamic research experiences that deliver rich and varied output: video diaries and mobile status updates to creative whiteboards and idea generation. This ensures a fun and interesting research environment for participants. PARTICIPATION
  • 6. I WAS HOPING TO BE A “RESEARCHER”,  WWW.EUSS.EDU UX THAT WAS THE COOL JOB TO GET. CREATING TASKS AND USING ALL OF MY IMAGINATION TO GET THE MOST FROM THE RESPONDENTS. ALTHOUGH, I WAS NEEDED FOR THE PROJECT MANAGEMENT TEAM.   THERE I WAS WELCOMED TO A NEW WORLD: 
  • 7. MY CREATIVITY FOCUSED ON USER EXPERIENCE, YOU PLANNED EVERY POSSIBLE ACTION THAT A USER DOES, UNDERSTANDING THEIR EXPECTATIONS. This process ensures that everything that happens,  on your website, happens for a reason with your conscious intent, meaning that
  • 8. The experience of a user in the web results from a whole set of decisions, built upon each other. If you peel back the 5 layers of this experience you understand how these decisions were made.* *According to Jesse James Garret’s book 'The Elements of User Experience'. You can read the pdf version of this chapter on the link.
  • 9. DEVELOP A NEW COMMUNITY FROM THE BARE BONES Not thinking of how it looks and what the homepage’s text is, but understanding the platform, testing the functions, redefining the features based on research not on suppositions, pulling out data from surveys, knowing the requirements and drawing all the possible actions that users can perform. AT FACE I HELPED TO
  • 10. WHAT IS A COPYWRITER DOING IN A CO-CREATIVE AGENCY? THEY SAY A SMART PERSON CAN LEARN SOMETHING FROM A STUPID QUESTION