NovaAmber Overview


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An overview of NovaAmber and the services offered.

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NovaAmber Overview

  1. 1. April, 2010
  2. 2. Agenda  The Company  Understanding NovaAmber’s Name  The Logo’s Meaning  The Art of Writing  Books  Articles  Virtual Chief Marketing Officer  Visual Marketing Map  Partial Client List  Contact Information © 2010 NovaAmber, LLC All Rights Reserved
  3. 3. The Company  Founded: February, 2002  Original Founders: Martha L. Young and Dr. Michael Jude  Industry analysts with over 45 years of collective experience  Telephony  Service Provider Models (MSPs, Cloud Computing, XaaS)  Security, VPNs, Single Sign On (SSO), Federated Identity  Social media  Privately funded, profitable  Goal: To demonstrate the viable application of virtual businesses and virtual business processes © 2010 NovaAmber, LLC All Rights Reserved
  4. 4. Understanding NovaAmber’s Name •NovaAmber stems from Roger Zelazny’s, The Great Book of Amber, a work of science fiction •Amber is a place, literally built upon a pattern, where everything flows precisely as it should •The further people move away from Amber and the pattern, the more the Courts of Chaos ensue An excellent analogy for business process flows and inflection points! •Nova = New The new business model = Virtual business processes (Known today as Cloud-based Computing) © 2010 NovaAmber, LLC All Rights Reserved
  5. 5. The Logo’s Meaning  The unicorn represents the ephemeral or virtual space  In Zelazny’s book, to rebuild Amber eight unicorns were necessary to come together  The virtual business world is made up of: • Customers • Social Media • Applications • Web-based products & services • Support • Security (identity & access) • Collaboration • Future opportunities Our expertise in cloud-based business processes enable a company to be aggressively competitive, more visible in the market, and achieve its business goals. © 2010 NovaAmber, LLC All Rights Reserved
  6. 6. The Art of Writing  Books  Knowing the audience is  Articles critical to effective written  Whitepapers communication  Research studies  We are able to bridge the  Web content communication chasm  Sales collateral between the C-suite and  Market messaging the technical staff  Rich talent and skill suite  Blogs and social media across all business communication mediums © 2010 NovaAmber, LLC All Rights Reserved
  7. 7. Books April, 2008 A roadmap for building a business in the cloud from its inception. March, 2004 October, 2009 Defined how to begin IT and project mgt MUST be part working in the cloud. of the firm’s business strategy. • These books illustrate industry thought leadership. • The concepts laid out in the books are years ahead of market adoption trends. • Our business expertise will help your firm define and lead its market. © 2010 NovaAmber, LLC All Rights Reserved
  8. 8. Articles  ColoradoBiz (  TechTarget We have been communicating the  InFormIT virtual, cloud, security, and identity management business value  ITWorld proposition all over the Web.  NetworkWorld   Business Communications Review  MicroTimes  LanTimes © 2010 NovaAmber, LLC All Rights Reserved
  9. 9. Virtual Chief Marketing Officer  Developed a one year marketing project plan, with milestones and measurable metrics, for a 3rd party telephony maintenance service provider  Collaborated with internal team and web site development firm to maximize existing content  Started with the company’s logo, tagline, and brand Email dated 2/2010 Hal Anderson, President & CEO, “… we have added over $100K in MRR to our pipeline just this week! © 2010 NovaAmber, LLC All Rights Reserved
  10. 10. Visual Marketing Map • Logo Branding • Tagline •Messaging •Content Web •Tools (e.g. Calculators) Site •Call to Action •SEO •Blogs •Facebook Social •Twitter media •Internal policy development •ID partner prospects Channel •Contract negotiation Strategy •Sales training content •Conduct partner training © 2010 NovaAmber, LLC All Rights Reserved
  11. 11. Partial Client List These clients achieved growth by executing cloud- based / virtual business process initiatives that fit their business strategies. © 2010 NovaAmber, LLC All Rights Reserved
  12. 12. Contact Information (303) 642-0941 Are you ready to compete to win in the fast- paced, aggressive, 24/7, business world? © 2010 NovaAmber, LLC All Rights Reserved