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01-04- 03.04 - I-COM Global Conference, Seville, Spain
Subject: “Addressing Emerging Market Measurement Challenges & Opportunities” – Moderated discussion and presentation http://i-com.org/i-com-global-summit-seville/
Short description: Marta Klepka will discuss with Julian Garritz from Garritz Online Media, Mexico, one of the leading media agency working all across LATAM and US Hispanics, about the main chances awaiting digital media and their measurement on so called “Emerging Markets”. LATAM and CEE are regions, where more advanced economies are neighbouring with less digital literate markets, which results in exchange of plenty of cases and ideas on how to use the opportunities that the leaders in measuring digital communication.