5 1/2 LESSONS ON WORKING AS A
STUDENT CASE STUDY
I don’t know of any testimonials more comprehensive
than students’ case studies. That’s why I asked Anastasia
Giagopoulou of InGreek Translations (a great translator) to
tell you something about her time at the ninth edition of
the course in December 2014.
First, Anastasia, we’d like to know how your situation
looked like before taking part in the School. How did you
see your business? What were your biggest problems? How
did you feel in the translation industry?
“First of all, I would like to thank you for giving me the chance to
talk about the Business School for Translators experience and the positive impact
it had on my business. Before attending the school, I had already over 10 years of
experience as a freelance translator and I was proud with all my achievements so
far. But it wasn’t enough for me; I wasn’t pleased with myself. I had the feeling that
something was missing. My career was satisfying enough, but it definitely wasn’t the
career I was dreaming about in my studying years in Greece and in the U.K. I had more
dreams to fulfil. So, do you know what I did? I took my notebook and I wrote down what
I wanted to achieve through my business (i.e. more money, more clients, better rates,
more visibility, etc.). At the end of this “homework” I realized that I was far away from
accomplishing my goals and I was kind of disappointed. That was the turning point
of my career. It was actually that moment I started to feel I was somehow in a dead-
end and I couldn’t find a way out of it. So, I decided to turn my dreams into goals and I
threw myself into the Internet Ocean. I started reading interviews and various articles
translation-related by professionals who really rock the industry and I caught myself
saying “Hey, I also want to be among these successful freelancers! This
is the career I’ve always been dreaming about”! I really needed
to take my business to the next level. I needed to find the right
tools that would help me grow professionally and ultimately,
turn my existing business into the business of my dreams.
After a thorough research, I came to the conclusion that
if I wanted to create a successful professional image for
my freelance business I was in a desperate need of a
good brand. To cut a long story short, after many hours
of research and brainstorming with friends and my
designers, I got my own website, logo and business cards,
which they all gave me the boost I needed. As part of my
wider business growing strategy, I started using social media
professionally for marketing and networking purposes.
The first efforts were crowned with success! But, then I came face to face with much
bigger problems; how I was going to publish content that it was actually worth sharing?
How I could ever gain some basic, yet essential knowledge on finance management
and marketing sales strategies? What were the basic principles on communication,
responsiveness, negotiation and marketing that I had to follow in order to be able to sell
I had to learn some specific strategies on how to get more attention for my work and
how to start using in my freelance business all the knowledge I had acquired during my
Let’s move on to the moment you found the School course. Where did you first
read or hear about it? What were your first thoughts? What made you interested
As I was telling you earlier, I was in a process of concentrating all of my efforts on my
business development. I was trying to find courses and seminars that would help me
acquire the knowledge and skills I needed in order to make my business grow and also
become a well-known professional in the translation industry. In this light, I decided
to attend to the IAPTI’s Second International Conference that tool place in Athens in
2014. I believe translation events and conferences is a great opportunity for networking
and also for learning from the best of the industry. There was the first time I attended
to one of your talks and I was blown away! I was so inspired and motivated after your
presentation that I had told you that you could officially consider me a “groupie”! I still
remember you couldn’t stop laughing! That was when I first heard about the School.
I spent the next weeks reading your posts and web content and I realized that the
Business School for Translators was exactly what I needed! So, to answer your question,
I would say that your great confidence, your highly motivated talk and your perfect
planning and organization convinced me that the School could actually help me
transform my goals into plans
What hesitations did you have about taking part in the School?
I had no hesitation whatsoever. By the time I registered I was
certain that this would be an excellent opportunity for me to
learn from the best. The only thing that was troubling me was
if I could manage to keep up with the assignments since I was
already trying to juggle between parenting and freelancing. But,
everything turned out perfectly!
What changes have you noticed in your business, in terms of
your mind set, but also clients?
The School had a great impact on my business right from Lesson 1. By the end
of the first session I was inspired, motivated and more confident about my translation
skills and the future of my business. The School made me see that the key for a
successful business is strategic thinking and a carefully-written long-term business plan.
So, I started thinking and acting accordingly from the very next
day. I seized every opportunity to use the new strategies
and tactics I’ve learned and I was amazed with the results.
The first change I noticed was the positive impact my
improved way of email writing and my enchanced
negotiation skills had on my clients. I couldn’t believe
that 8/10 clients were convinced and more than willing
to buy from me on my terms and on my suggested rates.
All these everyday victories were highly challenging and
motivating and made me feel even more confident and even
more responsible for my business. I wanted to work even
harder to make sure I reach all my business goals
What specific feature did you like best about the School?
I was impressed by the comprehensive and rich material, the well-structured lessons
and the challenging and demanding homework. After getting the valuable feedback and
personal suggestions on my assignments, I always felt more confident and motivated to
take the next steps. There are also plenty of valuable information and advice shared in
each lesson through various resources (videos, reports, presentations, newsletters, etc.).
It is up to each student to decide how and when to use all this valuable content in their
freelance business and to what extend these business tips will be implemented in their
On top of that, I have to say that Marta’s positive attitude and guidance are exceptional!
How have you benefited from it?
Oh, this is a difficult question to answer. Where do I start? I could say that the Business
School for Translators was one of the best investments I made in my entire career. The
School made me realize that I am a proper business owner and I am totally responsible
for the success of my brand. So, now my way of thinking is more business-oriented and
I work harder on marketing, sales and negotiation. My translation business is growing
by the day and I already see the results of my hard work both in my
professional and in my personal life.
Would you recommend the School course? If so, why?
I would highly recommend the Business School for
Translators to all translators who either just starting their
freelance career or they need a boost to their existing
translation business. Marta is a charismatic trainer and a
coach and an exceptional professional. She is happy to share
her knowledge to anyone who seeks her advice. She is an
inspiring teacher who will guide you all the way by tailoring
her training approach according to each student’s needs. You will
get plenty of valuable business tips and advice through
comprehensive, well-structured lessons and
practical assignments (homework) that are easily
implemented. In five weeks you will be able to
see your business under a totally different prism
and you will know which marketing strategy
and tool is the right one for your business. The
Business School for Translators is a priceless
asset to any linguist and an investment that will
definitely help your business grow!
Is there anything else you’d like to add here?
I would like to point out that apart from Marta’s wealth
of knowledge students have also access to the School’s
Facebook page for course graduates. This is a really important
feature because you can help and/or get help when in need, you can give feedback and/
or ask for feedback on your work risk free, you can even share your enthusiasm for your
everyday business achievements with other students. Not to mention that you may make
some good friends along the way which I find really wonderful!
Now, thinking of your current situation, some 3 months after the end of the School
course. How do you see your business? What are your biggest challenges now?
How do you feel in the translation industry?
I now see myself as a proper business owner. Marta’s innovative business and marketing
strategies served as a guide for me in order to establish the direction my business should
go towards. She helped me build a well-structured 12-month business plan which I work
very hard to materialize.
The biggest challenges I am now facing is content marketing and networking. I am
planning to take more marketing courses and attend more translation events. I am
going to seize every opportunity to use my skills and my experience in order to take my
business even further.
So far, I have been able to reach most of my primary goals and I am really proud of it!
Now, I communicate more effectively with clients (existing and potential ones), my
negotiation skills are significantly improved and I can arrive at a win-win situation more
easily. I still have a long way until taking my business to the desired level and I work very
hard to stick to my business plan so as to meet my brand promise.
Thank you, Anastasia, for sharing your story. I sincerely hope your career will
continue growing as successfully as in the last few months.
If after reading Anastasia’s story you’re interested in joining the course, book here.
In case of any questions, drop me a line.