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Marta Stelmaszak
I don’t know ...
Marta Stelmaszak
The first efforts were crowned with success! But, then I came face to face with muc...
Marta Stelmaszak
So, I started thinking and acting accordingly from the very next
day. I seized ever...
Marta Stelmaszak
comprehensive, well-structured lessons and
practical assignments (homework) that ar...
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Anastasia Giagopoulou Business School case study


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A case study of Anastasia Giagopoulou, a student at the Business School for Translators in December 2014.

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Anastasia Giagopoulou Business School case study

  1. 1. 1 Marta Stelmaszak 5 1/2 LESSONS ON WORKING AS A FREELANCE TRANSLATOR STUDENT CASE STUDY I don’t know of any testimonials more comprehensive than students’ case studies. That’s why I asked Anastasia Giagopoulou of InGreek Translations (a great translator) to tell you something about her time at the ninth edition of the course in December 2014. First, Anastasia, we’d like to know how your situation looked like before taking part in the School. How did you see your business? What were your biggest problems? How did you feel in the translation industry? “First of all, I would like to thank you for giving me the chance to talk about the Business School for Translators experience and the positive impact it had on my business. Before attending the school, I had already over 10 years of experience as a freelance translator and I was proud with all my achievements so far. But it wasn’t enough for me; I wasn’t pleased with myself. I had the feeling that something was missing. My career was satisfying enough, but it definitely wasn’t the career I was dreaming about in my studying years in Greece and in the U.K. I had more dreams to fulfil. So, do you know what I did? I took my notebook and I wrote down what I wanted to achieve through my business (i.e. more money, more clients, better rates, more visibility, etc.). At the end of this “homework” I realized that I was far away from accomplishing my goals and I was kind of disappointed. That was the turning point of my career. It was actually that moment I started to feel I was somehow in a dead- end and I couldn’t find a way out of it. So, I decided to turn my dreams into goals and I threw myself into the Internet Ocean. I started reading interviews and various articles translation-related by professionals who really rock the industry and I caught myself saying “Hey, I also want to be among these successful freelancers! This is the career I’ve always been dreaming about”! I really needed to take my business to the next level. I needed to find the right tools that would help me grow professionally and ultimately, turn my existing business into the business of my dreams. After a thorough research, I came to the conclusion that if I wanted to create a successful professional image for my freelance business I was in a desperate need of a good brand. To cut a long story short, after many hours of research and brainstorming with friends and my designers, I got my own website, logo and business cards, which they all gave me the boost I needed. As part of my wider business growing strategy, I started using social media professionally for marketing and networking purposes.
  2. 2. 2 Marta Stelmaszak The first efforts were crowned with success! But, then I came face to face with much bigger problems; how I was going to publish content that it was actually worth sharing? How I could ever gain some basic, yet essential knowledge on finance management and marketing sales strategies? What were the basic principles on communication, responsiveness, negotiation and marketing that I had to follow in order to be able to sell my services? I had to learn some specific strategies on how to get more attention for my work and how to start using in my freelance business all the knowledge I had acquired during my studying years Let’s move on to the moment you found the School course. Where did you first read or hear about it? What were your first thoughts? What made you interested in it? As I was telling you earlier, I was in a process of concentrating all of my efforts on my business development. I was trying to find courses and seminars that would help me acquire the knowledge and skills I needed in order to make my business grow and also become a well-known professional in the translation industry. In this light, I decided to attend to the IAPTI’s Second International Conference that tool place in Athens in 2014. I believe translation events and conferences is a great opportunity for networking and also for learning from the best of the industry. There was the first time I attended to one of your talks and I was blown away! I was so inspired and motivated after your presentation that I had told you that you could officially consider me a “groupie”! I still remember you couldn’t stop laughing! That was when I first heard about the School. I spent the next weeks reading your posts and web content and I realized that the Business School for Translators was exactly what I needed! So, to answer your question, I would say that your great confidence, your highly motivated talk and your perfect planning and organization convinced me that the School could actually help me transform my goals into plans What hesitations did you have about taking part in the School? I had no hesitation whatsoever. By the time I registered I was certain that this would be an excellent opportunity for me to learn from the best. The only thing that was troubling me was if I could manage to keep up with the assignments since I was already trying to juggle between parenting and freelancing. But, everything turned out perfectly! What changes have you noticed in your business, in terms of your mind set, but also clients? The School had a great impact on my business right from Lesson 1. By the end of the first session I was inspired, motivated and more confident about my translation skills and the future of my business. The School made me see that the key for a successful business is strategic thinking and a carefully-written long-term business plan.
  3. 3. 3 Marta Stelmaszak So, I started thinking and acting accordingly from the very next day. I seized every opportunity to use the new strategies and tactics I’ve learned and I was amazed with the results. The first change I noticed was the positive impact my improved way of email writing and my enchanced negotiation skills had on my clients. I couldn’t believe that 8/10 clients were convinced and more than willing to buy from me on my terms and on my suggested rates. All these everyday victories were highly challenging and motivating and made me feel even more confident and even more responsible for my business. I wanted to work even harder to make sure I reach all my business goals What specific feature did you like best about the School? I was impressed by the comprehensive and rich material, the well-structured lessons and the challenging and demanding homework. After getting the valuable feedback and personal suggestions on my assignments, I always felt more confident and motivated to take the next steps. There are also plenty of valuable information and advice shared in each lesson through various resources (videos, reports, presentations, newsletters, etc.). It is up to each student to decide how and when to use all this valuable content in their freelance business and to what extend these business tips will be implemented in their everyday work. On top of that, I have to say that Marta’s positive attitude and guidance are exceptional! How have you benefited from it? Oh, this is a difficult question to answer. Where do I start? I could say that the Business School for Translators was one of the best investments I made in my entire career. The School made me realize that I am a proper business owner and I am totally responsible for the success of my brand. So, now my way of thinking is more business-oriented and I work harder on marketing, sales and negotiation. My translation business is growing by the day and I already see the results of my hard work both in my professional and in my personal life. Would you recommend the School course? If so, why? I would highly recommend the Business School for Translators to all translators who either just starting their freelance career or they need a boost to their existing translation business. Marta is a charismatic trainer and a coach and an exceptional professional. She is happy to share her knowledge to anyone who seeks her advice. She is an inspiring teacher who will guide you all the way by tailoring her training approach according to each student’s needs. You will get plenty of valuable business tips and advice through
  4. 4. 4 Marta Stelmaszak comprehensive, well-structured lessons and practical assignments (homework) that are easily implemented. In five weeks you will be able to see your business under a totally different prism and you will know which marketing strategy and tool is the right one for your business. The Business School for Translators is a priceless asset to any linguist and an investment that will definitely help your business grow! Is there anything else you’d like to add here? I would like to point out that apart from Marta’s wealth of knowledge students have also access to the School’s Facebook page for course graduates. This is a really important feature because you can help and/or get help when in need, you can give feedback and/ or ask for feedback on your work risk free, you can even share your enthusiasm for your everyday business achievements with other students. Not to mention that you may make some good friends along the way which I find really wonderful! Now, thinking of your current situation, some 3 months after the end of the School course. How do you see your business? What are your biggest challenges now? How do you feel in the translation industry? I now see myself as a proper business owner. Marta’s innovative business and marketing strategies served as a guide for me in order to establish the direction my business should go towards. She helped me build a well-structured 12-month business plan which I work very hard to materialize. The biggest challenges I am now facing is content marketing and networking. I am planning to take more marketing courses and attend more translation events. I am going to seize every opportunity to use my skills and my experience in order to take my business even further. So far, I have been able to reach most of my primary goals and I am really proud of it! Now, I communicate more effectively with clients (existing and potential ones), my negotiation skills are significantly improved and I can arrive at a win-win situation more easily. I still have a long way until taking my business to the desired level and I work very hard to stick to my business plan so as to meet my brand promise. Thank you, Anastasia, for sharing your story. I sincerely hope your career will continue growing as successfully as in the last few months. If after reading Anastasia’s story you’re interested in joining the course, book here. In case of any questions, drop me a line. Marta