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Writing for Mobile: Don't Shrink It, Rethink It

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Writing for Mobile: Don't Shrink It, Rethink It, by Marta Rauch and Jenny Stout, presented at STC 2015. Exercises include prototyping content for mobile apps. Guidelines provided for usable content for mobile devices and wearable technology, including smartwatch apps for Android Wear and and Apple Watch #STC15 @martarauch

Published in: Marketing, Mobile, Technology
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Writing for Mobile: Don't Shrink It, Rethink It

  1. Writing for Mobile: Don’t Shrink It, Rethink It! Marta Rauch Jennifer Stout @martarauch #STC15
  2. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Raise your hand if you have worked on a mobile project Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It
  3. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Mobile content overview Prototypes Exercise Resources Find our slides on SlideShare http://www.slideshare.net/MartaRauch Don’t Shrink It, Rethink It! Prototyping is key to mobile content Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It
  4. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Explosive growth for mobile devices 1B smartphones shipped in 2014 Over 1B Android devices, and we check them 100B times per day Apple app store in 2014 had 1.2M apps, 75M downloads http://www.idc.com/getdoc.jsp?containerId=prUS24645514 http://www.theverge.com/2014/6/25/5841924/google-android-users-1-billion-stats http://techcrunch.com/2014/06/02/itunes-app-store-now-has-1-2-million-apps-has-seen-75-billion-downloads-to-date/ Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It
  5. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Why create a mobile prototype? Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It
  6. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Buy-in Requirements Feedback Schedule Quality Profit Helps with Diego Pulido, Paper In Screen Prototyping, UX Mag http://uxmag.com/articles/paper-in-screen-prototyping# Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It
  7. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Sketches Templates Stencils Presentation software Mobile browsers Types of prototypes Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It! STC Summit 2015
  8. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | What is mobile content? All text on screen Tours Messages Notifications Tips Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It
  9. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Prototyping exercise Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It
  10. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Get the message across Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It Tip: Strive for elegant, powerful messages
  11. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Instruction, tip, feedback, status, error, confirmation Brief Simple Positive Friendly A message provides guidance Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It Tip: Establish a relationship with users. Be upbeat, trustworthy
  12. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Friendly tone Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It Tip: Be positive and congratulatory when possible
  13. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Positive, doesn’t blame you Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It Tip: If something goes wrong, be encouraging
  14. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Informative, helps you decide Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It Tip: Give users the power to decide
  15. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Uses touch terminology Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It Tip: Know your OS-specific touch terms
  16. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Integrates with design Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It Tip: Work closely with your designers and UX team
  17. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Designed for delight Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It Tip: Beautiful design encourages repeat visitors
  18. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Things to avoid Too complex Too long Too formal Too much like the desktop Find my iPhoneMarta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It
  19. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Be sure to tap test! On operating systems for your product On different devices Portrait and landscape mode Ensure content is succinct Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It Tip: Tap testing is a form of quality control
  20. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Exercise – Mobile Message Your product manager wants to add a feature for password reset for users who forget You are asked to mock up messages for the screen You must present this to the team to get buy-in Brief Simple Positive Friendly Delightf ul Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It
  21. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 10 minutes 1.Join a small group 2.Discuss and plan your strategy 3.Design and sketch 4.Pick a spokesperson for ONE MINUTE show-and-tell Instructions Messages to reset password Brief Simple Positive Friendly Delightf ul Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It
  22. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Your Turn Share – One Minute Your message content Constructive feedback What worked well Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It Messages to reset password Brief Simple Positive Friendly Delightf ul
  23. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Example Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It Provides tips
  24. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Resources for learning more Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It
  25. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | iOS guidelines https://developer.apple.com/ https://developer.apple.com/library/prerelease/ios/documentation/UserExperience/Conceptual/WatchHumanInterfaceGuidelines/index.html#//apple_ref/doc/uid/TP40014992-CH3-SW1 https://developer.apple.com/library/ios/documentation/UserExperience/Conceptual/MobileHIG/InteractivityInput.html#//apple_ref/doc/uid/TP40006556-CH55-SW1 Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It
  26. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Android guidelines http://developer.android.com/design/index.html https://developer.android.com/design/wear/index.html http://developer.android.com/design/get-Started/creative-vision.html Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It
  27. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Touch terminology Touch Long press Tap Double-touch Drag Swipe Pinch Spread http://developer.android.com/design/patterns/gestures.html http://help.apple.com/iphone/8/#/iph75e97af9b Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It
  28. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Marta’s presentations, publications SlideShare, http://www.slideshare.net/MartaRauch Pinterest boards on mobile and wearables http://pinterest.com/martarauch/ Articles on mobile and wearables, Wearable Technology and Google Glass – Why It Matters Mobile Usability Guidelines, Mobile Documentation Mobile Jakob Nielsen, Ralica Budiu, Mobile User Experience: Limitations and Strengths http://www.nngroup.com/articles/password-creation/ Don Norman, The Paradox of Wearable Technologies Joe Welinske Developing User Assistance for Mobile Apps Rachel Hinman The Mobile Frontier , Practical Guide to Tactical Mobile Prototyping Nathan Curtis Sketching for Understanding, The Power of Sketches, 6 Tips for Organizing Sketched Artifacts Lucidity Idea To App: How To Make a Mobile App Mobile Luke Wrobleski, Josh Clark, Theresa Neil iOS message guidelines, Android message guidelines, Other OSs Prototyping Prototyping Tools http://keynotopia.com/ Stencils http://www.uistencils.com/ Usability testing with paper prototypes http://vimeo.com/48675078 Paper Prototyping Paper In-Screen Prototyping Streamlining Design with Paper Prototyping Using paper prototyping to manage risk Design Better and Faster with Rapid Prototyping Dan Roam, Back Of The Napkin Selected resources Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It
  29. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Mobile content overview Prototypes Exercise Resources Find our slides on SlideShare http://www.slideshare.net/MartaRauch Don’t Shrink It, Rethink It! Prototyping is key to mobile content Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It
  30. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | •@martarauch •Marta Rauch •+Marta Rauch • Marta Rauch • Marta Rauch Thank you! Connect with us! http://www.slideshare.net/MartaRauch Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It
  31. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Marta Rauch works in a development team at Oracle, where she architects and leads mobile, cloud, and REST API projects. She enjoys participating in design jams and developer challenges for mobile, augmented reality, beacons, and wearable technology. Marta advocates for mobile usability, and provides UX and beta feedback for mobile apps and wearable tech. A frequent presenter for conferences and webinars, Marta has published many articles and contributed information to Developing User Assistance for Mobile Apps, by Joe Welinske. Her augmented reality topic appears in The Language of Content Strategy by Scott Abel and Rahel Bailie. Marta is an STC Associate Fellow, a member of the Nominating Committee, and VP of the Silicon Valley chapter. She graduated from Stanford University and earned a certificate from the University of California. About the presenters Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It
  32. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Jennifer Stout is a Principal Technical Editor at Oracle, where she encourages everyone to follow good writing practices and Oracle style guidelines whenever humanly possible. She is a member of the Oracle Style Guide Review Board, which produces the Oracle Style Guide. Before her technical career, Jenny was a copy editor at USA TODAY newspaper for 13 years, fighting grammar and punctuation errors one deadline at a time. Special interests include writing for mobile devices and writing with accessibility in mind. About the presenters Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It
  33. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Safe Harbor Statement The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
  34. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

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