Best Practices for Tapping Enterprise Content Know your users, and what they want Provide valuable content, keep it fresh: 1. Seek out product experts, community leaders 2. Engage, develop relationships 4. Encourage them to share their expertise Reward with visibility, 5. Leverage their content recognition 6. Reward contributors WIFM - “What’s in it for me” • Visibility • Recognition • Access Samartha’s Adobe blog: http://blogs.adobe.com/samartha/category/community-helpMarta Rauch, @martarauch "Tapping Enterprise Communities Through Gamification“ STC Summit 2012. Copyright 2012.