2. What We’ll Look At
• The importance of augmented reality
• Glass features, UI, user experience, apps
• Enterprise use cases
• Content
• Resources
Tip! Details are in my slides
on SlideShare:
http://www.slideshare.net/MartaRauch
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
Adapt your content
strategy for
augmented reality
and wearable tech!
3. The importance of
Augmented Reality (AR)
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
4. What is augmented reality?
"AR is an enhanced view of
a real-world environment.
It uses technology to
supplement the user’s
normal view with
additional content that
enhances the experience."
- Marta Rauch
The Language of Content Strategy,
by Scott Abel and Rahel Bailie,
http://shop.oreilly.com/product/9781937434359.do
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
http://www.pbs.org/mediashift/2013/06/hownewspapers-make-augmented-reality-sexy-profitable/
5. AR is everywhere
• 864 million phones AR enabled in 2014
• 103 million cars AR enabled by 2020
http://camicusdotorg.wordpress.com/2013/06/01/augme
nted-reality-car-repair-a-google-glass-app/
http://www.semico.com/content/augmented-realityenvision-more-intelligent-world
http://na1.www.gartner.com/imagesrv/newsroom/images
/hype-cycle-pr.png;pv4a3db6f9c029a4db
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
6. It is big money
By the end of 2016, revenue of $600 billion
http://www.semico.com/content/augmented-reality-envision-more-intelligent-world
http://na1.www.gartner.com/imagesrv/newsroom/images/hype-cycle-pr.png;pv4a3db6f9c029a4db
http://thenextweb.com/insider/2012/08/25/how-augmented-reality-will-change-way-live/
http://spectrum.ieee.org/consumer-electronics/audiovideo/the-augmented-reality-americas-cup
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
7. It's influencing many fields
• Publishing
• Repair
• Automotive
• Mobile
• Translation
• Medical
• Education
• Advertising, manufacturing, navigation, television,
tourism, military, gaming, construction…
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
http://en.wikipedia.org/wiki/Augmented_reality
http://venturebeat.com/2013/08/22/augmented-reality-givessurgeons-a-virtual-look-at-real-world-organs-during-operations/
8. AR is replacing manuals
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
http://www.autoblog.com/2013/08/13/2015-audi-a3augmented-reality-app-owners-manual-video/
9. AR car repair
guide
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
http://www.bitrebels.com/technology/a
ugmented-reality-car-repair-app/
10. Volkswagen’s MARTA service guide
http://www.youtube.com/watch?feature=player_embedded&v=4LE_IocFnL0
Marta Rauch @martarauch,
http://www.motorauthority.com/news/1087330_volkswagen-xl1-gets"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
augmented-reality-ipad-repair-app-video
11. AR printer setup
and repair manuals
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
https://itunes.apple.com/us/app/brother-ar/id473210642?mt=8
http://venturebeat.com/2011/02/10/augmented-reality-printer-metaio/
12. Oracle’s AR app
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
https://blogs.oracle.com/databaseinsider/entry/experience_oracle
_database_12c_with
13. How does Google Glass fit in?
Augmented reality apps are available for Google Glass
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
http://golfsight.skydroid.net/
14. Get fit
Gamification + AR +
fitness + Glass =
Awesome!
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
http://www.psfk.com/2013/10/google-glass-running-app.html
15. Translate content
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
http://www.youtube.com/watch?v=pZKWW3rzT2Q
16. Translate content
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
http://www.youtube.com/watch?v=pZKWW3rzT2Q
17. Translate content
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
http://www.youtube.com/watch?v=pZKWW3rzT2Q
19. Glass UX
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
20. Glass UI
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
21. Get traffic information
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
22. Post on social networks
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
23. Get texts, email
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
24. Get birthday greetings
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
25. Paint a room
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
http://colorsnapglass.com/registered/#/features
26. Translate your voice
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
http://www.google.com/glass/start/what-it-does/
27. Interact with your Mercedes
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
http://www.wired.com/autopia/2013/08/google-glass-mercedes-benz/
28. Interact with your Tesla
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
http://translogic.aolautos.com/2013/07/02/google-glass-app-givestesla-model-s-owners-a-wearable-way-to-co/
29. Identify objects
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
www.engadget.com/2013/08/02/dapper-vision-openglass/
30. “I am a New Yorker, a law student, a quadriplegic…
With Glass, paralysis doesn't have to be paralyzing.”
- Alex Blaszczuk
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
http://abcnews.go.com/Technology/google-glass-changingquadriplegics-life/story?id=19918986 http://alexbtrust.org/
31. Make a
fashion
statement
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
bits.blogs.nytimes.com/2013/08/16/google-tries-to-makegoogle-glass-look-fashionable/
http://www.marieclaire.com/blog/nina-garcia-google-glass
http://mashable.com/2013/08/15/vogue-google-glass/
32. Nintendo Glass!
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
David Lee,
https://plus.google.com/114726514710
206373980/posts/5NAFe7aLjBg
33. A Sample of Current
Glass Apps
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
34. Some of my Glassware…
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
35. Shop
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
http://glass-apps.org/google-glass-application-list
http://glass-apps.org/voicebuyer-for-amazon-google-glass-app
37. Watch news
Marta Rauch @martarauch,
http://www.theverge.com/2013/5/20/4339446/google-glassapps-everything-you-can-do-right-now
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
38. Work out
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
http://glassappz.com/apps/glassfit/
http://glassappz.com/apps/camelbak-thirst/
http://news.cnet.com/8301-17938_105-57597301-1/camelbaksnew-google-glass-app-aims-to-keep-you-hydrated/
39. Enterprise Use Cases
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
40. The statements and opinions expressed here are the author’s own and do not necessarily represent those of Oracle Corporation.
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
http://panelpicker.sxsw.com/vote/21626
41. Engage
customers
The statements and opinions expressed here are the author’s own and do not necessarily represent those of Oracle Corporation.
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
http://theappslab.com/2013/06/20/messing-around-with-glassand-fusion-crm-for-kscope-13/
42. Control the Internet of Things (IoT)
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
http://glassappz.com/apps/glass-nest/
http://glassappz.com/apps/revolv/
http://revolv.com/revolv-google-glass-the-future-of-home-automation/
43. Monitor the
market
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
https://www.fidelitylabs.com/content/fidelitymarket-monitor-for-glass
44. Track finances
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
http://glass-apps.org/google-glass-application-list
45. Buy or sell a house
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
http://glass-apps.org/trulia-google-glass-app
46. Post to social networks
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
http://glass-apps.org/google-glass-application-list
47. Give great presentations
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
https://yourshow.superhumanlabs.com/
48. Meet up
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
http://silicalabs.com/#product
49. Content for Glass and
Wearable Tech
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
50. Content for Wearable Tech
• Useful
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
51. Content for Wearable Tech
• Useful
• Timely
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
52. Content for wearable tech
• Useful
• Timely
• Unobtrusive
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
53. Content for wearable tech
•
•
•
•
Useful
Timely
Unobtrusive
Relevant
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
54. Content for wearable tech
•
•
•
•
•
Useful
Timely
Unobtrusive
Relevant
Concise
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
55. Content for wearable tech
•
•
•
•
•
•
Useful
Timely
Unobtrusive
Relevant
Concise
Straightforward
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
56. Content for wearable tech
•
•
•
•
•
•
•
Useful
Timely
Unobtrusive
Relevant
Concise
Straightforward
Visual
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
57. Content for wearable tech
•
•
•
•
•
•
•
•
Useful
Timely
Unobtrusive
Relevant
Concise
Straightforward
Visual
Adaptable
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
58. Content for wearable tech
•
•
•
•
•
•
•
•
•
Useful
Timely
Unobtrusive
Relevant
Concise
Straightforward
Visual
Adaptable
Accessible
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
60. Selected Resources
• Marta Rauch, SlideShare: http://www.slideshare.net/MartaRauch
• Marta Rauch, augmented reality and Google Glass Pinterest boards: http://pinterest.com/martarauch/
• Marta Rauch’s YouTube channel and Google Glass videos https://www.youtube.com/user/martarauch/videos
• Scott Abel & Rahel Bailie, The Language of Content Strategy (includes Marta Rauch's augmented reality
topic) http://www.amazon.com/Language-Content-Strategy-Scott-Abel/dp/1937434346/
• Experience Oracle Database 12c with the Oracle App's Augmented Reality Scanner,
https://blogs.oracle.com/databaseinsider/entry/experience_oracle_database_12c_with
• Gartner’s Hype Cycle for Emerging Technologies, 2013 http://www.gartner.com/newsroom/id/2575515
• Mez Breeze, How Augmented Reality Will Change the Way We Live,
http://thenextweb.com/insider/2012/08/25/how-augmented-reality-will-change-way-live/
• Google Glass, What It Does, http://www.google.com/glass/start/what-it-does/
Google Glass How To: Getting Started, http://www.youtube.com/watch?v=4EvNxWhskf8
Glass User Interface Guidelines, https://developers.google.com/glass/ui-guidelines
• Installable Glassware, http://glass-apps.org
http://glassappz.com
• Jake Kuramoto, Messing Around with Google Glass and Fusion CRM for Kscope 13,
http://theappslab.com/2013/06/20/messing-around-with-glass-and-fusion-crm-for-kscope-13/
• Anthony Lai, Oracle Fusion Glass App, http://theappslab.com/2013/06/19/oracle-fusion-glass-app/
• Ultan Ó Broin, Anthony Lai, Bring Your Google Glass to Work http://panelpicker.sxsw.com/vote/21626
• Misha Vaughn, Will You Be wearing Your Enterprise Data?
https://blogs.oracle.com/VOX/entry/will_you_be_wearing_your
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
61. What We Looked At
• The importance of augmented reality
• Glass features, UI, user experience, apps
• Enterprise use cases
• Content
• Resources
Tip! Details are in my slides
on SlideShare:
http://www.slideshare.net/MartaRauch
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
Adapt your content
strategy for
augmented reality
and wearable tech!
62. Catch me during a break
to try on Glass
yourself!
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
64. About the Speaker
Marta Rauch enjoys using Google Glass as a Glass explorer,
and is looking at use cases for gamification and enterprise.
A senior principal information developer at Oracle, Marta leads cloud
and mobile projects, and participates in initiatives for gamification and Glass.
Marta’s augmented reality topic is featured in The Language of Content Strategy, by
Rahel Bailie and Scott Abel, available from O’Reilly Media. Marta was a beta tester
for two AR apps for iPad and Android.
Her article on Google Glass and wearable technology will appear in the April STC
Intercom.
An STC Associate Fellow, Marta is a frequent presenter for conferences and
webinars, and has published articles for IEEE, HCII, STC Intercom, and the Center
for Information Development Management Best Practices. She has received 15
STC awards for individual and team projects at the regional and international level.
Marta holds a BA from Stanford University, a teaching credential, and a certificate
from UC Extension in Managing the Development of Technical Communication.
Marta Rauch @martarauch,
"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
The statements and opinions expressed here are the author’s own
and do not necessarily represent those of Oracle Corporation.