AN EASY AND AUTHENTIC INTRODUCTION TO QUALITATIVE AND QUANTITATIVE RESEARCH

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COURSE TITLE: RESEARCH METHODOLOGY
RESEARCH PROJECT
QUESTION:
Please highlight the differences between qualitative and quantitative research
in order to explain the research studies from the perspective of objectives and
developing a complete frame work.
QUANTITATIVE RESEARCH QUALITATIVE RESEARCH
1. Quantitative research is the method
used to generate numerical data by
using a lot of technique such as logical,
statistics and mathematical technique.
Qualitative research is the method for
developing a better understanding of
human and social sciences, in
understanding human behavior and
personalities better.
2. It employs an objective approach. It employs a subjective approach .
3. It is expressed using the graph and
number.
It is generally expressed using words.
4. It has multiple choice questions. It has open-ended questions.
5. The quantitative research requires
many respondents.
The qualitative research needs only a
few/limited respondents.
6. The data collection methods that are
integral to quantitative research are:
The data collection methods that are
integral to qualitative research are

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experiments, survey and observations
expressed in numbers.
interviews, focus group discussions,
observations and surveys etc.
7. Quantitative Research is particularistic
in nature.
Qualitative research is holistic in nature.
8. The reasoning used to synthesis data in
his research deductive.
The reasoning used to synthesis data in
his research inductive.
9. This method does not involves a
process-oriented inquiry.
This method involves a process-oriented
inquiry.
10.It recommends a final course of action. It develops the initial understanding of
data.
11.The data taken in this method is pretty
measurable.
The data taken in the qualitative research
method is pretty verbal .
12.The main objective of quantitative
research is to examine the cause and
effect between the variable.
The objective of this research method in
to engage and discourse various ideas.
13.It is a conclusive research type method. It is one of the exploratory research type
methods.
14.Concerned with discovering facts
about social phenomena.
Concerned with understanding human
behaviour from the informant’s
perspective.
15.Quantitative research assumes a fixed
and measurable reality.
Qualitative research assumes a dynamic
and negotiate reality.
16.Data is collected through measuring
things.
Data is collected through participant
observation and interviews.

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17.Data is analyzed through numerical
comparison and statistical inference.
Data is analyzed by theme by description
in particular formats.
18.Data is reported through statistical
analysis.
Data is reported in the language of the
information.
19. Quantitative research involves
collecting and evaluating numerical
data.
Qualitative research involves collecting
and evaluating non-numerical data in
order to understand concepts or
subjective opinions.
20.Used to test theories. Used to develop theories.
21.Quantitative research is used to
examine cause and effect relationship
between variables.
Qualitative research is used to explore
and discover ideas used in the ongoing
process.
22. Structure techniques such as surveys,
questionnaire and observations.
Non-structure techniques like in-depth
interviews, group discussions etc.
23.Answer “What” questions. Answer “why” and “how” questions.
24.Quantitative studies produce objective
data, free from the subjectivity of a
qualitative study.
The qualitative method allows for
creativity, varied interpretations and
flexibility.
25.Quantitative data has an order or scale to
it.
Qualitative data has an order or scale to it.
(The End)

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