9 reasons why website push notifications are better
9 Reasons Why Website Push
Notifications are better than
Check Push Notifications Serve Better
• Click-through Rate
• Involvement Of Cross Platforms
• Instant Delivery Of Information
• Messages Are Composed Quickly
• Subscription Made Easy
• Avoiding Fake Subscriptions
• Response Time
• Customized User Notifications
• Opt-in Rate
Push notifications which are certainly eye-catchy draw the attention of the
user immediately and the user tends to click on that link. What’s better
than attracting a user to your website or app?
Involvement Of Cross Platforms
Push notifications work on all the platforms efficiently and deliver the
information to the users. There are no limitations imposed on the types of
devices when it comes to the push notifications.
Instant Delivery Of Information
If you want to tell something important to the customer? Well, push
notifications come to your rescue in this case. You send him the notification
and make sure that it delivers the information instantly.
Messages Are Composed Quickly
Push notifications being just 2-3 lines of content take barely any time to
compose, and they don’t even need to meet any design standards as the
way they look is controlled by the browser itself. Doesn’t it seem better?
Subscription Made Easy
Well the customer might not be interested to invest much of his time to
subscribe. When it comes to email subscription, but with push
notifications, the user can just click on the ‘ALLOW NOTIFICATIONS’
button and the process is done.
Avoiding Fake Subscriptions
With the browser notifications, users cannot choose their contact information.
And this guarantees that the users provide 100% accurate information.
Notifications have registered a 30-40% instant interaction on the part of
the push subscribers while email interaction takes not less than 6.5 hours.
Customized User Notifications
Push notifications facilitate personalization of the information. This even helps in
improving the user engagement without annoying the user with continuous
emails on irrelevant topics.
There is a large difference in the opt-in rates of push notifications and
“While emails have only a 5% opt-in rate on an average, push notifications
have around 65% opt-in rate.”