1. Hi,
I
am
Masha
Fedorova
I
WANT
TO
SHOW
3
THINGS

2. 1. own
projects

3. What The Food?
art
&
food
delivery
project
Every
day
of;ice
meal
is
a
frustrating
experience
(especially
for
vegetarians).
You’re
stuck
to
neighbor
restaurants,
canteen
or
delivery.
Same
menu
every
day.
Boring.
Thats
why
I
make
every
day
meal
diverse
and
unexprcted
Every morning we buy a random set of ingredients, creating an attractive picture
online – with the claim – “guess, what we will cook today”?
People book their dinner, not knowing what our chef will make of the declared
ingredients – a soup, a stew, a roast, a risotto, what’s for dessert?
The surprising dish pack arrives to the happy customer
НИКОГДА
НЕ ЗНАЕШЬ,
ЧТО ПОЛУЧИШЬ
НА ОБЕД
http://on.fb.me/1wc44he
created
with
Natasha
Shashkova

4. http://bit.ly/1wEwvlY http://bit.ly/1oKgyer http://bit.ly/1xD3Z4y
http://bit.ly/1tCz1tX
Media
about project
http://bit.ly/1vea6K4 http://bit.ly/1ryVLWw

5. 2. projects
I
will
make
never
again
some
realized
projects

6. Brief
- To attract fashion audience
- To present bright smartphones
Nlokia Lumia 720
- To discover all KSP
Interactive e-commerce project
“Nokia.
Connecting colors”
Users created fashion concepts
by choosing a smartphone,
clothes and accessories.
We made fashion show with users’
generated looks.
Authors of the best concepts got
personal fashion demonstration
with professional models.
CASE
http://bit.ly/1pX76Qv

7. Brief
- To convey the message "Merz
Vitamins – the beauty from within "
- To tell about the product
- To educate the audience properly
and regularly apply
vitamins (always have them with you)
Online game
Open space in the
women's handbag
Cynical astronaut falls
in a woman's handbag
and finds himself in open space.
All female things seem to him is
pointless, except for Merz vitamins
(a natural source of beauty). The
user must cope with
weightlessness, sending astronaut
to various objects
and collect them.
CASE
http://bit.ly/1sCTF8c

8. Brief
- Image communication
- Long-term communication platform:
"You have only to wish"
- Promotional campaign support
Online platform
"Country of Dreams"
On the website you can learn how
to realize a dream, and begin the
way to its realization.
The first activation remind people
that they all are the dreamers. The
Members was welcomed to recall
their child wish to become
somebody submit a “resume”
Selected 5 participants received the
special prize – a day in the role of
their dream – a “cosmonaut” were
taken to the Training Center, etc.
On the second stage, users were
hunting for a “big dream”, launching
lanterns in 3d-game.
CASE
http://bit.ly/1tgtwBt

9. Mobile app SAFEBOOK
We Remind people of that as it is necessary to be protected
if they have the chaotic relations.
The appendix organizer for sexual partners – tips,
addresses, a calendar of meetings, notes. We remind of
protection when the user starts communicating.
Social Media Activation ALTER EGO
The app in Facebook analyzes a profile of the user
(interests, friends, actions)
and offers relevant model of the laptop.
https://itunes.apple.com/ru/app/id465889605?mt=8 http://www.youtube.com/watch?v=rxpFWwy-5HU

10. 3. projects
I
didn’t
make
ideas
for
brands
(not
realized
to
the
date)

11. brand message translated
into mono-content:
a photoblog of simple things
Das Blume.
Das Porträt.
Das VW Passat.
Das Action.
Das Regen.
Das Katze.
Das Community.

12. Sometimes
people
are
sad
–
their
sun
had
set.
But
if
the
sun
is
not
visible,
it
doesn’t
mean
that
it
is
absent
at
all!
I
want
to
give
everyone
the
opportunity
to
see
the
actually
rising
sun
–
no
matter
where
they
are.
Anywhere
in
the
world
we
will
set
the
cameras
(on
the
street
and
at
home)
and
connect
them
to
the
site
The
site
broadcast
video
(randomized
streams)
from
different
view
points
all
around
the
Earth
(optional
–
connection
to
weather
services
–
no
clouds)
*
in
development
to
the
date
created
with
Alexander
Mozhaev

13. RADIO WAVE PROMOTION
Video
broadcasting
of
concerts
on
city-­‐formats
(traf;ic
jam
places)
with
synchronized
audio
signal
translated
by
radio
(frequency
indicated,
co-­‐promo
with
radio
stations)
turn on 98.0 fm
to hear the sound
98.0 fm
created
with
Alyona
Ivanova

14. 3.11.88
Important people, people without whom nothing would have:
Alexander Mozhaev, Vika Smolyanina, Iren Bailey, Dmitriy Logginov,
Vlad Sitnikov, Vladimir Garev, Alyona Ivanova, Natalia Karaseva,
Ilya Petrov, Dasha Mingalieva & Lesha Fedorov, Oksana Zavoyko,
Konstantin Kupriyanov, Natasha Shashkova, Valdis Belych, Pavel
Gitelman, Boris Ryss, Oleg Nikolaev, Irina Sheveleva, Ilya Trofimov
and all all all
thanks!
Masha
Fedorova
СURRENT
freelancer
PAST
WHAT THE FOOD? (2014): founder & executive
digital & integrated communication campaigns:
RTA, GRAPE group (2013): senior creator
GRAPE (2010 – 2012): creator
OK Internet, Ukraine (2010): creator
different experiences:
designer, event manager, PR manager etc (2004 – 2010)
parparchik +7 916 511 7914