Marketing and sales have a common goal—generating revenue. So why does it sometimes feel like they just can’t get along?
When marketing and sales teams are aligned, more leads are created, a greater number of leads turn into opportunities and revenue goes up. Companies must find ways for marketing and sales to collaborate to reach these goals, but where do you start?
This informative 45 minute webinar covers:
• What sales wants from marketing
• Why sales and marketing alignment is essential for your organization's success
• Practical strategies to build sales and marketing alignment in your organization
• How marketing automation tools can help diminish the gap between sales and marketing