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The Definitive Guide to a Website Redesign


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One of the biggest challenges facing any marketing team is optimizing their website so that it helps support their online goals.

Do you understand how to combine web marketing strategy, design & usability, SEO, information architecture, social media and lead capture to deliver ROI for your next website?

Published in: Technology
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The Definitive Guide to a Website Redesign

  1. 1. The Definitive Guide to aWebsite Redesign:Everything you need to redesign awebsite effectively fromconception to launch. Presented by: Richard Sharp and Amberlie Denny
  2. 2. #1. It’s all about timing.Doing a redesign at the wrong time,is DANGEROUS.
  3. 3. The big question is: Who should doa redesign and why?
  4. 4. # 2. Don’t get started on the wrong foot.If you don’t know what ISN’T working,you don’t know where to improve.
  5. 5. Get started on the right foot: Doa comprehensive audit.
  6. 6. # 3. Your website goals define websiterequirements.If you don’t know where you want togo, how do you know what you needto get there?
  7. 7. Don’t get more or less than you actually need.
  8. 8. What might your websitegoals be?
  9. 9. # 4. Manageability is essential for ongoingsuccess.Your website needs to be USABLEand SUSTAINABLE, or else it won’tgrow with your organization.
  10. 10. If your website isn’t optimizedfor usability, then it isn’tthen it isn’t optimized forthe customer experience.
  11. 11. # 5. Structuring your site effectivelymakes it better for search enginesAND humans.
  12. 12. Developing a strong InformationArchitecture helps keepyour site organized.
  13. 13. # 5. Attracting people to your site,and engaging them once they’rethere is reliant upon strong content.
  14. 14. People are attracted to content.the better your content isthe more people will come to you.
  15. 15. Unfortunately, you can’t just makesomething compelling once.You need an ongoing strategy.
  16. 16. # 6. Basic Demand Generation is how you getpeople to your website.Optimized Demand Generation ishow you make them stay.
  17. 17. Your Demand Generation strategyneeds to be a well-oiled machine.
  18. 18. Demand for your brand is key tobuilding a community of fans.
  19. 19. # 7. The last minute details make all thedifference.Launching successfully relies uponyou getting those details right.
  20. 20. Launching isn’t the end of a process.It’s a process in itself.
  21. 21. # 8. Launch is only the beginning.There is a long optimization roadahead.
  22. 22. The launch of your website is the startof your optimization process. Launch.
  23. 23. Thank You! Follow our blog at Follow us on Twitter @Marqui_CMSContact me!Richard Sharp, VP
  24. 24. Image Sources••••••••••••