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10 Ways to Improve Your Email Conversions


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Measuring the true effectiveness of your email marketing campaigns depends entirely on understanding your conversion rates. Determining what works and what doesn’t in your campaigns is the key to learning how to increase your email conversion rates and improve your overall marketing ROI.

Making the most out of your email marketing is essential for building relevant relationships with your leads, but do you know where to get started?

This 45 minute webinar will share with you:

* The top errors marketers make which affect email conversions
* Our top tricks for increasing your email marketing ROI

Published in: Technology, Business
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10 Ways to Improve Your Email Conversions

  1. 1. 10 Ways to Improve Your Email Conversions: Learn how to measure and optimized your email campaigns to improve ROI. Date Presented by: Richard Sharp & Amberlie Denny
  2. 2. 5 things you want to know about this presentation… 1. The presentation will be 45 minutes including Q & A 2. You can send your questions to us via your GoToWebinar controls at any time during the presentation 3. We will answer timely, topic-specific questions during the presentation and save the rest for the Q & A period 4. We answer all the questions we don’t have time for during the presentation in a blog post later in the day 5. We will send out a link to the recording and a PDF of the presentation slides after the presentation
  3. 3. …when someone meets that goal, it’s called a conversion. If you’re sending out an email campaign because you want to get your recipients to register for a new whitepaper you’ve created, and they click on a link in your email and fill in a form, they have converted on your email campaign’s goal.
  4. 4. u campaigns Measuring and analyzing are the only ways to optimize. are working gives you the power to optimize.
  5. 5. 10 Ways to Improve 1. Use effective subject lines 2. Create persuasive email copy 3. Be educational not self promotional 4. Use permission-based email 5. Keep your important information above the fold 6. Use one primary call-to-action 7. Show that you’re trustworthy 8. Segment subscribers so emails are targeted 9. Be personal 10. Make it to the inbox 11.Keep email and landing page consistent.
  6. 6. 1. Don’t be boring. If people don’t want to open your email, they can’t convert.
  7. 7. 2. Be persuasive. Communicate the value of what you’re offering and people will want to convert.
  8. 8. 3. Educate your recipients. There is a happy medium between educational and promotional content. Your job is to find it.
  9. 9. 5. Get Permission. Waiting until someone asks you to communicate with them, makes your messages more powerful and well-received
  10. 10. 5. Focus on Layout. Remember to keep important information above the fold.
  11. 11. 6. Make it a no-brainer. Using one primary call-to-action reduces risk of confusion and keeps your main goal clear.
  12. 12. 7. Exude Trust. If you convey the fact that people can trust what you’re going to do with their information, then people have more reason to give it to you.
  13. 13. 8. Segment, segment, segment! Segmenting your audience helps your emails to be more relevant and targeted.
  14. 14. 9. Be Personal. People want to feel special. Your emails should make your recipients feel like you’re speaking to them, personally.
  15. 15. 10. Get Delivered. If your emails never arrive, how can your recipients convert?
  16. 16. 11. Stay consistent. It’s important to ensure that the landing that your recipients arrive at is a natural progression from the email itself.
  17. 17. Primary call-to-action Catchy subject line
  18. 18. Primary call-to-action Privacy Information
  19. 19. Consistent branding Clear indication of where the visitor is More privacy and “trust” information
  20. 20. Primary Consistent call-to-action branding Is consistent
  21. 21. If you take anything away from this make sure you presentation, remember: 1. Once your email is delivered, you need to have persuasive titles and copy with clear calls-to-action. 2. If people don’t trust what you’re going to do with their information, they probably won’t convert. 3. Take your email campaigns to the next level by ensuring that your emails and landing pages are consistent.
  22. 22. Thank You! Register to receive our blog posts via email today and you’ll be entered to receive a FREE email assessment. Follow our blog at Follow us on Twitter @Marqui_CMS Contact me! Richard Sharp, VP Marketing 604.484.8543
  23. 23. References • • • • • • photostream/ • move/4464975426/sizes/m/ • /photostream/