Recruiting tomorrow\'s talent

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Presentation about understanding the Generation Y thinks, acts and what they find important.

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Recruiting tomorrow\'s talent

  1. 1. Recruiting tomorrow’s talent<br />EB Masterclass Brussels, 20110519<br />Gen. Y, from a lazy bunch<br />to a business must<br />
  2. 2. Not defined by year of birth, but by state of mind<br />ABCD E F G HIJKLMNOPQRSTUVW X Y Z<br />E<br />G<br />X<br />Y<br />Z<br />
  3. 3. He can be Generation Y<br />
  4. 4.
  5. 5. They…<br /><ul><li>are lazy
  6. 6. they can’t focus
  7. 7. are hard to keep
  8. 8. have too many demands
  9. 9. don’t live to work
  10. 10. don’t know what they want
  11. 11. …</li></ul>= prejudices<br />
  12. 12. They…<br /><ul><li>are Gen. Y (1978-2000) and Gen. Einstein (after 1985)
  13. 13. are digital natives
  14. 14. work fast and efficient
  15. 15. want to do things in group (team)
  16. 16. ambassadors
  17. 17. tomorrow’s talent
  18. 18. …</li></li></ul><li>War for Talent<br />
  19. 19. Recruiting a generation requires knowing…<br />how they think<br />how they work<br />what they find important<br />
  20. 20. 1. How they think<br />
  21. 21. Generation Y versus Generation X –TV test<br /><ul><li>7 channels
  22. 22. 1 hour
  23. 23. What are the channels about and what did you see?</li></ul>(Source: Kessels & Smit, the learning company)<br />
  24. 24. The story continues…<br />
  25. 25. JoeFie,Vndg nr dCLch<br />jbbgewst.Hbvlmuntjes & penne mrgnjb %-/<br />Vlpapiereingvldmrzeverstnde me ni.Gn id wrm :-s<br />GlkkgMarnickv RCA gzn,wan KLLL :”) Tm!x<br />
  26. 26. Two kinds of people who should understand this…<br />
  27. 27. Employers<br />
  28. 28. Taxi drivers<br />
  29. 29. <ul><li>68% is prepared to work more hours if this improves theirprofessional status
  30. 30. 48% wants to own their own business</li></ul>(Source: De Tijd)<br />2. How they work<br />
  31. 31. They want…<br /><ul><li>to work in group and learn from each other
  32. 32. to be involved, to PARTICIPATE
  33. 33. to know WHY they are doing something
  34. 34. to work with technology
  35. 35. …</li></li></ul><li>WHY<br />HOW<br />Simon Sinek: How great leaders inspire action<br />WHAT<br />
  36. 36. 3. What they find important<br />
  37. 37. <ul><li>freedom in their job (work-life-balance)
  38. 38. expertise
  39. 39. job security
  40. 40. social responsibility
  41. 41. benefits
  42. 42. and…</li></ul>(Source: Vlerick, Gen. Y – afgestudeerd en wat nu?)<br />
  43. 43. …a brand<br />
  44. 44. You are not only competing with other employers<br />You are also competing with travel agents and schools<br />
  45. 45.
  46. 46. Generation Y doesn’t come to APPLY for a job<br />They come to SELECT an employer<br />
  47. 47.
  48. 48. To win the War for Talent, you need to go to the source, learn to understand it and start investing<br />
  49. 49. Why do I believe all of this is true…<br />
  50. 50. MARNICK, 23 YEARS OLD<br />I AM YOUR TARGET GROUP ;)<br />
  51. 51. Questions?<br />
  52. 52. MarnickVandebroek<br />Employer Branding & Online Recruitment Consultant<br />0485/35 57 54<br />marnick@rca.be<br />Find me on:<br />
  53. 53. LET’S CREATE IMPACT<br />

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