Producing A High Income Generation E Commerce Web Site


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This presentation follows a PROVEN business model specifically designed to generate extremely high levels of e-commerce revenue generation

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Producing A High Income Generation E Commerce Web Site

  1. 1. Copyright 2008. Dr. Mark D. Yates Mark D. Yates T:0845 617 0991. . E: [email_address]
  2. 2. About This Presentation <ul><li>This presentation follows a PROVEN business model specifically designed to generate extremely high levels of </li></ul><ul><li>e-commerce revenue generation </li></ul>Copyright 2008. Dr. Mark D. Yates
  3. 3. About Your Presenter <ul><li>Mark D. Yates has provided consultation services & business support in 41 countries to governments, diplomatic agencies, ministers & private corporations. </li></ul><ul><li>Published Author. </li></ul><ul><li>Five TV documentaries have been filmed & broadcast about my consultancy & training services. </li></ul><ul><li>Business ‘Trouble Shooter’ & business growth specialist. </li></ul><ul><li>Business Mentor Liverpool University. </li></ul><ul><li>Business Consultant. </li></ul>Copyright 2008. Dr. Mark D. Yates
  4. 4. Copyright 2008. Dr. Mark D. Yates
  5. 5. Live business case study 2007-2008 <ul><li>Synopsis </li></ul><ul><li>June 2007 I was approached by two British business associates. They had a conceptual idea for a secondary income generation stream from their businesses. </li></ul><ul><li>They had no idea how to develop the concept which was to create an e-commerce web site selling products nationally via the internet. </li></ul><ul><li>This was embryonic & not even a well thought out idea. Other than typing & sending e-mails, neither of these two gentlemen were skilled in any IT or internet sales. </li></ul>Copyright 2008. Dr. Mark D. Yates
  6. 6. I was tasked with the following: <ul><li>Conducting a feasibility study. </li></ul><ul><li>Providing the project management skills. </li></ul><ul><li>Organising due diligence. </li></ul><ul><li>Attending IT & E-commerce training seminars. </li></ul><ul><li>Researching & identifying suitable expert partners who could provide the technical expertise. </li></ul><ul><li>Providing proof of concept. </li></ul><ul><li>Identifying financial grant aid to kick start the new business. </li></ul>Copyright 2008. Dr. Mark D. Yates
  7. 7. Fail to plan – Plan to fail <ul><li>As the idea was conceptual, and neither of the two business partners had any academic business skills; there was, and still is, no formal business plan in place. </li></ul><ul><li>I did however design a project management and business action plan for them. </li></ul><ul><li>Initial research produced business intelligence from two competitors which identified the concept had scope if produced and managed professionally. </li></ul><ul><li>The partners’ wildest dream was that the E-commerce site would eventually generate a £1M annual turnover. </li></ul>Copyright 2008. Dr. Mark D. Yates
  8. 8. My Due Diligence Included <ul><li>4 months of in-depth research, training & due diligence. </li></ul><ul><li>I interviewed 12 UK web design companies. </li></ul><ul><li>I interviewed several SEO experts inc’ Latitude, the largest search engine optimisation company in the country. </li></ul><ul><li>I identified that 99% of web design companies who say they provide E-commerce web sites ,are not skilled enough to create web sites specifically designed to generate exponential financial growth within a short period of time. </li></ul><ul><li>I recognised most of the web companies I interviewed would seriously struggle to service high income generation e-commerce sites once they were up and running. </li></ul>Copyright 2008. Dr. Mark D. Yates
  9. 9. Copyright 2008. Dr. Mark D. Yates
  10. 10. Team Work <ul><li>The Project was allocated a 20 week development lifespan. I identified that the project needed </li></ul><ul><li>expert proven partners in… </li></ul><ul><li>E-commerce web design </li></ul><ul><li>Search engine optimisation </li></ul><ul><li>Key & ad’ word researchers </li></ul><ul><li>Script writers </li></ul><ul><li>Graphic designers </li></ul><ul><li>Temp’ data input staff </li></ul><ul><li>Sales staff. </li></ul>Copyright 2008. Dr. Mark D. Yates
  11. 11. Summary of Events Part 1: <ul><li>I was first presented with ‘The Idea’ in June 2007. </li></ul><ul><li>I identified the project would cost approx’ £65k to 70k to take it up to pre-launch status. This included salaries & expenses for two full time staff and one to two data input clerks & for furnishing a three person office. This was structured along a stage payment system. </li></ul><ul><li>The SEO Company provided me with statistical cash generation forecasts for different levels of monthly spend. </li></ul><ul><li>Partners invested £35k each, i.e. £70k to take it up to pre-launch status. </li></ul><ul><li>I organised a business grant for 40% of the initial start up costs. The actual initial partner’s cost to pre-launch was £48.000. </li></ul><ul><li>A further monthly management consultation fee & Search Engine Optimisation fee of between £2.500 to £10.000 was identified to generate exponential sales. </li></ul>Copyright 2008. Dr. Mark D. Yates
  12. 12. Summary of Events Part 2: <ul><li>Although the web site was incomplete, it was given a green light to start revenue generation in late September - October 2007. </li></ul><ul><li>We commenced with a monthly Pay per click spend of £2.500. This was quickly ramped up to £10.000 per month. </li></ul><ul><li>Sales targets have been smashed every month to date. </li></ul><ul><li>Sept – October 2007 - £141.500 sales. </li></ul><ul><li>November 2007 - £185.300 sales. </li></ul><ul><li>December 2007 -£99.300 sales. </li></ul><ul><li>January 2008 - £215.800 sales. </li></ul><ul><li>This is a monthly average of £183.400 in sales from a standing start. Sales will increase as the company experiences natural organic growth through Google search engine placement and as the site is completed. </li></ul>Copyright 2008. Dr. Mark D. Yates
  13. 13. Summary of Events Part 2: <ul><li>3 new full time office staff service the business with some outsourced management consultancy. </li></ul><ul><li>January 3 rd 2008, I recruited a former investment fund manager to deal with the sheer volume of financial documentation generated by sales orders. </li></ul><ul><li>After 3 weeks of analysing financial data, he advised me this new business was an amazing cash rich business. </li></ul>Copyright 2008. Dr. Mark D. Yates
  14. 14. Benefits Of This Fantastic Business Model <ul><li>Immediate cash generation from launch date. </li></ul><ul><li>Every customer pays up front. </li></ul><ul><li>Fantastic profit margins. </li></ul><ul><li>Cash rich from advance payments. </li></ul><ul><li>Substantial volume purchase discounts. </li></ul><ul><li>60 days supplier payment terms. Your cash tied in a high interest account for 60 days. </li></ul><ul><li>Income generation while the directors sleep. </li></ul><ul><li>Thousands of new customers which we could never have otherwise sourced. </li></ul><ul><li>Outstanding word of mouth referrals. </li></ul><ul><li>Fantastic product discount rebates for selling high volumes of products. </li></ul><ul><li>You hold no stock. </li></ul><ul><li>You don’t deliver anything. </li></ul><ul><li>It can be run from a small office, i.e. 3 to 4 staff. </li></ul><ul><li>You don’t have to offer any product guarantees. </li></ul><ul><li>Back end sales. </li></ul>Copyright 2008. Dr. Mark D. Yates
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  16. 16. Most Valuable Lesson Learned: <ul><li>Despite the core business being established for 14 years this new E-commerce sales site quickly overtook the monthly turnover in just four months of trading. </li></ul><ul><li>If you are looking for EXPONENTIAL SALES GROWTH in a short to medium time frame, then don’t procrastinate, and don’t hesitate because you have limited computer and/or e-commerce skills. </li></ul><ul><li>Once the professional team is in situ, everything else runs like a conventional business. </li></ul><ul><li>This is a proven concept for generating extremely </li></ul><ul><li>high revenue streams from the Internet. </li></ul>Copyright 2008. Dr. Mark D. Yates
  17. 17. A Precise Science <ul><li>There is a precise science behind developing and managing an extremely high income generation e-commerce web site. </li></ul><ul><li>This business model can be duplicated for any other business with sales products or professional services to sell to a national audience. </li></ul><ul><li>If your product/s and/or service/s are not country specific, then you can significantly increase your turnover by offering your products to a global cyber space audience. </li></ul><ul><li>I personally created, developed & project managed this business model from conceptual idea to launch date. I have the teams and individual personnel in place to hit the ground running. </li></ul>Copyright 2008. Dr. Mark D. Yates
  18. 18. The Power Of Duplication <ul><li>Because we have designed further </li></ul><ul><li>high income generation e-commerce sites, we have just created our latest security site in 14 weeks from conception, to site launch. </li></ul>Copyright 2008. Dr. Mark D. Yates
  19. 19. Copyright 2008. Dr. Mark D. Yates Case Study Summary <ul><li>20 week project. </li></ul><ul><li>Cost less than £70k. </li></ul><ul><li>Received a 40% consultancy finance grant. </li></ul><ul><li>Generated significant revenue from day 1. </li></ul><ul><li>This business model can be applied to any sales products or professional services. </li></ul><ul><li>Tangible benefits for business consultants to introduce this service to their clients, i.e. commissions & potential on-going fees. </li></ul>
  20. 20. The Art Of Business War Success Formula <ul><li>Idea </li></ul><ul><li>Appoint </li></ul><ul><li>Research </li></ul><ul><li>Interrogate </li></ul><ul><li>Finance </li></ul><ul><li>Factor </li></ul><ul><li>Identify </li></ul><ul><li>Plan </li></ul><ul><li>Train </li></ul><ul><li>Torture </li></ul><ul><li>Delegate </li></ul><ul><li>Pre-programme </li></ul><ul><li>Execute </li></ul><ul><li>Reward </li></ul><ul><li>Evaluate </li></ul><ul><li>Learn </li></ul>Copyright 2008. Dr. Mark D. Yates
  21. 21. The Business Opportunity <ul><li>I’m happy to offer the same service to you and/or your clients on a partnership consultancy business. </li></ul><ul><li>I will structure this business model on a win-win-win basis, i.e. Low end start up costs to you and/or your client, with a performance related equity stake for my associates in the web site turnover. </li></ul><ul><li>Of course THERE ARE SHARED FEES AVAILABLE and if the project is for your client/prospect, then there is a possibility of you remaining in the business on a long term advisory basis. </li></ul><ul><li>Contact me if you’d like a consultation about this business model. </li></ul><ul><li>If you feel this presentation would benefit members of your regional group then ask you Chairman-Chairwoman to contact me about presenting at your group. </li></ul>Copyright 2008. Dr. Mark D. Yates
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  23. 23. Web Sites To Watch In The Future <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>Copyright 2008. Dr. Mark D. Yates
  24. 24. Contact <ul><li>Mark D. Yates The Valatech Group </li></ul><ul><li>T: 0845 617 0991 . </li></ul><ul><li>E: [email_address] </li></ul>Copyright 2008. Dr. Mark D. Yates