Family Offices , Asset Allocation , Due Diligence Subject clusters Due Diligence (DD) as a part of Asset Allocation process with Family offices and other institutional investors, INPUT – IDEAS – SUGGESTIONS – article(item) on the subject are always welcome (also from "third (third parties)" – transmission to "expert" fond of discussion) no work order,.would even thank for short study of the possible (!) headwords for a broader commenting, original headword giver ("tag") were here in November on an upcoming trade panel abroad (event information) and various investor's talks:  DD for certain products - differences ? Alternatives versus long-only solutions?  How important is Asset Allocation ? What mistakes are commonly made ? Who is successful?  Asset Management - what are the trends for 2014 ?  DD as a component of risk management?  DD- maybe making family office different than other Institutional Investors? Are there differences? : Professionalism (staff, expertise , etc.)? Time horizon? Who stands out ?  Where there is a lot of know-how ? Alternative ? Renewables ? Agricultural / Forest? ETF ?  Equity private , venture capital - meaning , DD and possible pitfalls ? What make a "good" funds? What can you learn from the " the outstanding " ?  How can a DD process to be optimally organized for various products ?  How to close gaps in DD process with family offices ? What can be optimized?  Inspection process DD - small and large AMs ( fund boutiques –Group-based manager , etc. )  External expertise beneficial? Better, worse , the same?  Where are we headed in the know- how in DD ? (Example : Will there be many fund analysts , for example, in the future? )  What can we learn generally from family offices and their DD process? Who are the " hidden champions " ? ( domestic, foreign )  SRI –sustainibility and investments? Fashion or real trend?  Etc. .etc. What is missing ? What could be added ? What did you see " critical " ? My experience shows from various conversations with family offices , that there are internally these issues which are often seen very " self-critical " and ongoing optimization is realized -with " elevated pressure " , subject to one’s personal investment philosophy (long-term-focus, capital preservation) of a different incentive structure than some other investor categories. Feedback, additional thoughts, experience or any kind of dialogue on such context is most welcome; please contact info@markus-hill.com or Mary Daute (Asst. Manager). Phone: + 49 17 66 33 66 094

1. Family Offices , Asset Allocation , Due Diligence
Subject clusters Due Diligence (DD) as a part of Asset Allocation process with Family offices and other
institutional investors, INPUT – IDEAS – SUGGESTIONS – article(item) on the subject are always welcome
(also from "third (third parties)" – transmission to "expert" fond of discussion) no work order,.would even thank
for short study of the possible (!) headwords for a broader commenting, original headword giver ("tag") were
here in November on an upcoming trade panel abroad (event information) and various investor's talks:
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



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


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DD for certain products - differences ? Alternatives versus long-only solutions?
How important is Asset Allocation ? What mistakes are commonly made ? Who is successful?
Asset Management - what are the trends for 2014 ?
DD as a component of risk management?
DD- maybe making family office different than other Institutional Investors? Are there differences? :
Professionalism (staff, expertise , etc.)? Time horizon? Who stands out ?
Where there is a lot of know-how ? Alternative ? Renewables ? Agricultural / Forest? ETF ?
Equity private , venture capital - meaning , DD and possible pitfalls ? What make a "good" funds? What
can you learn from the " the outstanding " ?
How can a DD process to be optimally organized for various products ?
How to close gaps in DD process with family offices ? What can be optimized?
Inspection process DD - small and large AMs ( fund boutiques –Group-based manager , etc. )
External expertise beneficial? Better, worse , the same?
Where are we headed in the know- how in DD ? (Example : Will there be many fund analysts , for
example, in the future? )
What can we learn generally from family offices and their DD process? Who are the " hidden
champions " ? ( domestic, foreign )
SRI –sustainibility and investments? Fashion or real trend?
Etc. .etc.
What is missing ? What could be added ? What did you see " critical " ? My experience shows from various
conversations with family offices , that there are internally these issues which are often seen very " self-critical "
and ongoing optimization is realized -with " elevated pressure " , subject to one’s personal investment
philosophy (long-term-focus, capital preservation) of a different incentive structure than some other investor
categories.
*more information, input, articles, interviews, event information: page 2
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2. Additional input / suggestions / ideas on real assets ( comments on the subject , articles ) :
MHFamilyOfficesSeedMoneyBoutiquesArticles2013
http://www.markus-hill.com/publications
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Family Offices and Asset Managers—Independence beats Competence?
German Family Offices - thoughts, current situation, challenges (example - interview)
New Portfolios In Search For Fund Boutiques - Analysing The Demand For Boutique Funds In
Germany: Market Growth And Selection Criteria
„As a fund industry location and with its interesting investors, Germany is attractive to foreigners!”
(Interview)
Real Assets and Family Offices – “constructive wait-and-see attitude” as possible investment approach
Fund Boutiques and Family Offices
Announcement: Family Office Forum (Prestel & Partner), Panel discussion in Zürich (5.11.20136.11.2013)
TheFamilyOfficeForumZürichPrestel2013
Asset management – panel discussion: Why Asset Allocation Due Diligence matters - Lessons learned?
Rosie Norris (SFO)
Sascha Klamp (Principal SFO)
Manfred Adami (SFO)
Dr. rer. nat. Daniel Ziggel (quasol)
Moderator: Markus Hill (Media)
Feedback, additional thoughts, experience or any kind of dialogue on such context is most welcome; please contact info@markushill.com or Mary Daute (Asst. Manager). Phone: + 49 17 66 33 66 094
Markus Hill
Markus Hill (MSc in Economics) is an independent asset management consultant based in Frankfurt, Germany Professional experience
includes SEB Bank and Credit Suisse Asset Management. In addition, he worked as head of sales and PR for a German fund boutique. Since
2005 he specialized in the management of mandates, sales, marketing, and PR (consulting, "introducing"). Markus is also involved in
selecting themes in the specialist areas of target funds with a multi-management aspect, fund boutiques and mutual funds for institutional
investors (product scouting, fund selection). Furthermore he is actively engaged in cooperation with the market-leading Private Label
Funds/Master KAG in Germany (Universal-Investment) promoting the idea of independent asset management and was the Co-Initiator of the
first all-German Consultant survey in 2005 and the first "UCITS-survey" in 2003. Market entry into Germany, behavior of fund selectors and
fund providers in German asset management industry are often discussed by him, e.g. in his asset-management-publication MH-Focus.
Through many articles, columns and presentations (national and international) he has become a highly recognized expert in the German asset
management industry. "Industry multiplier" is a term often used by journalists and clients to describe his style and personality. (Markus
Hill/ MH Services assigned in the role of Media Partner for: UCITS Alternatives Conference in Zürich, September 2011)
Markus Hill MH Services
email: info@markus-hill.com
website: www.markus-hill.com
phone: 0049 (0) 69 280 714 mobile: 0049 (0) 163 4616 179
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