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From products and services to product integrated services, Telematics Valley (June 2014)

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The value of wirelessly transmitted data from vehicles and machines is high if we want to offer new attractive services or use the data to make our own organisation more efficient. The challenge is to understand why it still takes so long time to create sucessfull connected services

This is a 30 min story from Scania´s decade long connected journy.

Published in: Automotive
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From products and services to product integrated services, Telematics Valley (June 2014)

  1. 1. Markus Eriksson Senior Business Analyst R&D Connected Services From products and services to product integrated services
  2. 2. 2 To get more out of this presentation. View the notes.
  3. 3. Towards product integrated services 3  In the context of Scania  The connected evolution of Scania  So, where are we heading?
  4. 4. 2013 R&D ~ 2,800 employees ~ 500 consultants Turnover: ~SEK 5,500m. 4
  5. 5. 5 The world of Scania Production units 1891 Sweden 1957 Brazil 1964 Netherlands 1976 Argentina 1992 France 1993 Poland Total number of employees at Scania ~40,000 persons Regional Product Centres Sales and services untis Production units
  6. 6. More than 1,600 sales and service points globally – 1,000 in Europe Sales and service network Non-captive Captive 6
  7. 7. The Classic Product Value Network 7 1:st Wholesale (Distributor) Factory Retail (Dealer) Point of sale
  8. 8. The Product Lifecycle 8 1:st 2:nd 3:rd ..:th End-Customer Aftermarket services Product Services Wholesale (Distributor) Factory Retail (Dealer)  Workshops  Service agreements  Parts  Driver training  ScaniaAssistance  Operational leases  Financial leases  Hire purchase  Insurance solutions Services Financing  Workshops  Service agreements  Parts  Driver training  ScaniaAssistance  Operational leases  Financial leases  Hire purchase  Insurance solutions Services Financing Point of sale
  9. 9. The Connected Evolution of Scania 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Vehicle Interface Interactor 200 TMS Services - Order Support - Driver log Interactor 300 (replaced I200) Performance Analyser Navigation Entertainment Phone Messaging Drive Time Moving Map Communicator 100 Communicator 200 Interactor 600 Interactor 500 Customer Portal Zone AlarmsInteractor 100 2013 Monitoring report Standardisation of C200 Bundling of services Industrialisation of services Apps Remote diagnostics Coaching Moved from Kista To Södertälje 9 Traffic Lights & Performance trends Environmental report Tachograph Services
  10. 10. What we have learnt (so far) From products ….. ….. To empower a business System support Processes Offer Revenue Model Value Network Organisation Competence and Abilities 10
  11. 11. 11 Where are we heading?
  12. 12. Game changers  All vehicles are connected as standard  Packaging of factory services  Industrialisation of service sales & administration 12
  13. 13. From product and services… 13 1:st 2:nd 3:rd ..:th Aftermarket Services Wholesale (Distributor) Factory Retail (Dealer) Product Services
  14. 14. Example: Ecolution by Scania 14
  15. 15. Example: Ecolution by Scania 15 Wholesale (Distributor) Factory Retail (Dealer)Factory Wholesale (Distributor)Retail (Dealer)
  16. 16. From products and services… 16 1:st 2:nd 3:rd ..:th Aftermarket Services Wholesale (Distributor) Factory Retail (Dealer) Product Services
  17. 17. ... to Product Integrated Services 17 1:st 2:nd 3:rd ..:th Wholesale (Distributor) Factory Retail (Dealer) Uptime, Wear billing , Per Ton/Km … Partners
  18. 18. Your date here CQ Meeting, Info Class Confidential Department/Name/Subject 18

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