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Catherine workshop ppt v5


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Presentation made to n4a conference - July 2013 - Louisville, KY. Topic: Using social media for advocacy. Presented by Catherine Edwards, Executive Director - MA4.
Accompanying remarks available at
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Catherine workshop ppt v5

  1. 1. First Steps In Creating A Digital Footprint
  2. 2. Other
  3. 3. Who’s Listening Now? • Journalists – 31% • Government – 12% • Senior Services and Organizations – 25% • Other/Individual – 32%
  4. 4. General Protocol News or Advocacy Project Identified Traditional News Release Issued to Media Position Paper or Article Posted to Website News Release Posted to Media Room Email Action Alert Issued Through Mail Chimp Tweet Sent With Links to Web Content/Video Posted on You Tube Traditional Web Social
  5. 5. Other
  6. 6. Advocacy: Seniors Standing Together