Mobylizr - Mobile tips v1 chapter 1


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You know the feeling where you sit in another presentation or read a article and think. "I knew that" or "that is so obvious"? Turns out most of the time one or two of those tips ARE usefull.

I have gathered some of my learnings to share them with you.

This is chapter 1: Strategy and more.. Chapter 2 (Design and more) and Chapter 3 (It's about the user, dummy) coming up soon.

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Mobylizr - Mobile tips v1 chapter 1

  1. 1. 25+ “I knew that” tips That may be useful for your next mobile project.. Author: Mark de KockFriday, November 9, 12
  2. 2. Friday, November 9, 12
  3. 3. Does this ever happen to you? At each presentation or next best article you think; “Of course, that’s obvious, or “Everybody knows that!” Most of the time it turns out you still learn one or two relevant things that you didn’t hear or read before. Here are a few i learned Enjoy, Mark de Kock / Digital strategist / MobylizrFriday, November 9, 12
  4. 4. Tips have been devided in two sections: Strategy and more / Design and more CHAPTER 1) STRATEGY AND MOREFriday, November 9, 12
  5. 5. Mobile is personal But not always 1-on-1 Segmenting your audience to their needs already brings relevance to individualsFriday, November 9, 12
  6. 6. CRM is almost always undervalued In mobile succes. Having a good contactstrategy in place increases longevity in app use.Friday, November 9, 12
  7. 7. Launching your app is a starting point Not your end goal Develop a roadmap and structure your budget accordingly!Friday, November 9, 12
  8. 8. Determine mobile succes on long term relationships Instead of only counting your downloadsFriday, November 9, 12
  9. 9. A web business model is often not suited for mobile Succes comes in acknowledging the overlap AND differencesFriday, November 9, 12
  10. 10. Mobile is not an app But a channel with diversityFriday, November 9, 12
  11. 11. Social integration (login) is currently a standardBut don’t make it your only way of building your user relationship(database)Friday, November 9, 12
  12. 12. The numbers tell the tale Think about your measurement strategy and implement it!Friday, November 9, 12
  13. 13. Integrate mobile into your communication strategy A user/consumer expects One brand One company, One voice, One service level Adapted to the channel of contactFriday, November 9, 12
  14. 14. Are you going for a native app or web experience Plot your requirements now and in the near futureFriday, November 9, 12
  15. 15. Determine user conversion points How do you capture users within your app.. AND Is your mobile user your next web client or vice versa?Friday, November 9, 12
  16. 16. Mobile is only getting started so think ahead And upgrade your organisation to the changing media landscapeFriday, November 9, 12
  17. 17. Build a roadmap with 2 more releases to come Prioritise the releases from a user centric standpointFriday, November 9, 12
  18. 18. Build on / stack existing platform Don’t try to reinvent the wheel Use tools and services (e.g. Amazon AWS)Friday, November 9, 12
  19. 19. Do you have evolution in mind while constructing? What does your user need in 2, 6, 12 months time?Friday, November 9, 12
  20. 20. Tips have been devided in three sections: Strategy and more / Design and more / About the user CHAPTER 2 AND 3 COMING UP SOONFriday, November 9, 12
  21. 21. ThnxFriday, November 9, 12
  22. 22. Image credits: All sources are credited unless mentioned within image itself. If any credits are missing the image will be replaced and/or credits added. Special thanks goes out to Lukas Pauka http://www.lukaspauka.nlFriday, November 9, 12