Published on

The power of web video to engage customers.

Published in: Business, Technology
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Fair warning, I promised you this would be a brief introduction, but to keep it brief. I will resort to that presentation no-no, reading from the slides. Honestly, we will move through this quickly so we can get the guys you came to see up here as quickly as we can. So the Sexton team met with Bolster a few months ago to begin planning this session. I that point I asked Jon and Jesse and Jason, what can I do to properly set the stage for your presentation. They said, it would be great if people understood what a a big deal web video is. So, mustering all of my marketing genius and creative moxy, I am very happy to say that I decided to call this portion of the presentation….Web video is a big deal.
  • I believe decided the best way to gain an understanding of how big a deal web video is would be to begin with a property that we all are aware of….. You tube.
  • Now when numbers get to be this big, I don’t know about you, but they tend to make my eyes glaze over and I loose comprehension of what that means, so here are a few illustrations to give you an idea of the enormity of these developments.
  • Many others believe that web video is a big deal as well…. The Neilson group reports that…..
  • Networking giant Cisco reported this last year….
  • And a recent observation by the High Performance Business management consulting group Accenture…
  • … These developments have had a significant impact across a broad spectrum of ecommerce
  • This from comscore, the digital measurement authority….
  • And from internet retailer…
  • … Search engine optimization every has been turned on it’s ear by the power of webvideo
  • That well-respected reseaech company forrester found that…
  • … Email has seen the impact as well
  • Implex, the Internet marketing firm study found….
  • And webvideos impact is not limited to B to C.
  • Forbes in their Video in the C-Suite research found that…
  • Forbes insight found…
  • Finally, also from Forrester…Dr. James McQuivey said..way back in 2002…
  • So what I am trying to say is that…. I would now like to turn the mic over to the Bolster creative Team of Jon Thompson and Jesse Roessler. Jon Thompson who will be joining Jesse up here shortly is the Experience Director at Bolster Jon’s rich design and development background has given him insightful perspectives on visitor experience and usability. His communication and play-focused approach to projects help him bring engaging and award-winning experiences to life in a number of different mediums. Which brings us to Jesse Roessle Jesse is the Chief Story Director at Bolster As an Emmy Award-winning filmmaker, Jesse brings a unique and powerful perspective to the world of brand engagement. His work as a visual storyteller has helped a wide range of Fortune 500 clients as well as non-profit organizations make deep and powerful emotional connections with their followers. Please join me in welcoming Jesse Roessler.
  • That’s it. I know it was brief so for more informtion contact your Sexton Representaive. A this point I would ask that the Sexton team distribute our survey. I would like to call Jesse and Jon back up for the QandA. Joining them will be Jason Hammond, brand Director at Bolster and Jeff Stoks from Sexton.
  • Ttechwebvideo

    1. 1. Web Video is a Big Deal!
    2. 2. Web Video is a big deal! How Big?
    3. 3. April 23, 2005 – First Video uploaded to the site July , 2006 – 100M video views per day 65,000 new video uploads per day October, 2006 – Acquired by Google for $1.65B January, 2008 – 10 hours of video uploaded every minute May, 2008 – 13 hours of video uploaded every minute YouTube
    4. 4. October, 2008 - 15 hours of video uploaded every minute May, 2009 - 20 hours of video uploaded every minute October, 2009 - 1 Billion views per day March, 2010 - 24 hours of video uploaded every minute February, 2011 - 35 hours of video uploaded every minute YouTube May, 2011 - 2 Billion views per day
    5. 5. YouTube <ul><li>More than 13 million hours of video were uploaded during 2010 and 35 hours of video are uploaded every minute. The equivalent of 150,000+ full-length movies in theaters each week </li></ul><ul><li>More video is uploaded to YouTube in 60 days </li></ul><ul><li>than all TV networks created in 60 years. </li></ul>
    6. 6. The Nielson Group Video online viewing grew 44.5% Year over Year January 2010-January 2011
    7. 7. Cisco 2010 Web Video will account for 90% of all web traffic by 2014.
    8. 8. More than 75 percent of all consumers are now viewing video over the Internet. Accenture- April, 2011
    9. 9. Significant impact on ecommerce.
    10. 10. Retail site visitors who view online video stay 2 minutes longer on average and are 64% more likely to purchase than other site visitors comScore August, 2010
    11. 11. Internet Retailer April, 2010 Visitors who view product videos are 85% more likely to purchase than those who did not.
    12. 12. Huge impact on SEO
    13. 13. With proper optimization, web video increases the chance of a front page Google hit by 53X Forrester, January 2010
    14. 14. A huge impact on email opens and effectiveness.
    15. 15. Implix survey 2010 Video in email marketing has been shown to increase click through rates by over 96%.
    16. 16. Not just for B2C
    17. 17. 75% of C-Suite Executives surveyed said they watch work-related online video on business-related website at least weekly. Video in the C-Suite , Forbes December, 2010 65% of C-suite Executives report visiting a vendor’s website after watching their online video.
    18. 18. 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. Forbes Insight, December 2010 80% of executives are watching more online video today than they were a year ago.
    19. 19. 1 minute of video is worth 1.8 million words. Dr. James McQuivey Forrester Research, January 2009 Let’s see 1 Picture = 1,000 words 1,880 picture = 1,800,000 ???
    20. 20. Web Video is a big deal!
    21. 22. Thank You Bolster: www.bolstercreative Sexton Strategic: Sexton Printing: