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Marketing For the Small Business  With Advertising Specialties  (promo items) & Social Media
Advertising specialties, also known as promotional products , provide the most cost effective form of advertising when com...
<ul><li>Cost Per Impression </li></ul>Pens exchange hands about 5 times on average.  That’s a smart marketing tool!
 
Social Media For the Small Business
The Basics <ul><li>Facebook or Twitter? </li></ul><ul><li>Set goals and manage your SM time wisely </li></ul><ul><li>Patie...
Facebook stats and tips <ul><li>The stats speak for themselves… </li></ul><ul><ul><li>More than 4 million active users </l...
Twitter stats and tips <ul><li>The stats speak for themselves… </li></ul><ul><ul><li>A micro-blogging site that gives you ...
LinkedIN stats and tips <ul><li>The stats speak for themselves… </li></ul><ul><ul><li>Over 65 million members in over 200 ...
YouTube stats and tips <ul><li>The stats speak for themselves… </li></ul><ul><ul><li>The #2 largest search engine in the w...
Foursquare <ul><li>The stats speak for themselves… </li></ul><ul><ul><li>Started in 2009 and has more than half a million ...
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Marketing Small Business Sm 5.2010

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Promotional Items and Social Media importance.

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Marketing Small Business Sm 5.2010

  1. 1. Marketing For the Small Business With Advertising Specialties (promo items) & Social Media
  2. 2. Advertising specialties, also known as promotional products , provide the most cost effective form of advertising when compared to TV, newspaper, radio and magazines. http://www.youtube.com/watch?v=jnAiXGNrn8I&feature=player_embedded http://www.youtube.com/watch?v=jnAiXGNrn8I&feature=player_embedded
  3. 3. <ul><li>Cost Per Impression </li></ul>Pens exchange hands about 5 times on average. That’s a smart marketing tool!
  4. 5. Social Media For the Small Business
  5. 6. The Basics <ul><li>Facebook or Twitter? </li></ul><ul><li>Set goals and manage your SM time wisely </li></ul><ul><li>Patience – not always an immediate ROI </li></ul><ul><li>Relationships over sales </li></ul><ul><li>Make it personal – start a blog </li></ul><ul><li>Tell EVERYONE in every way possible </li></ul><ul><li>Be consistent </li></ul><ul><li>Use pay-per-click ads </li></ul><ul><li>Involve your community </li></ul>
  6. 7. Facebook stats and tips <ul><li>The stats speak for themselves… </li></ul><ul><ul><li>More than 4 million active users </li></ul></ul><ul><ul><li>More than 1.5 million local businesses have active fan pages </li></ul></ul><ul><ul><li>More than 20 million people become fans of pages each day </li></ul></ul><ul><ul><li>The fastest growing segment on Facebook is 55-65 year-old females </li></ul></ul><ul><li>Quick tips… </li></ul><ul><ul><li>Customize your page using your brand ( www.facebook.com/marketingmud ) </li></ul></ul><ul><ul><li>Post consistently and talk to your fans </li></ul></ul><ul><ul><li>Offer specials/deals/drawings/contests to get people on your website or in your door </li></ul></ul><ul><ul><li>Involve your fans by starting discussions or challenging them to help you make a decision for your business </li></ul></ul><ul><ul><li>Use Facebook Pay-Per-Click ads </li></ul></ul><ul><li>* Statistics from www.facebook.com and www.socialnomics.net </li></ul>
  7. 8. Twitter stats and tips <ul><li>The stats speak for themselves… </li></ul><ul><ul><li>A micro-blogging site that gives you 140 characters to answer the question, “what are you doing”? </li></ul></ul><ul><ul><li>105 million registered users and adds 300,000 users per day </li></ul></ul><ul><ul><li>600 million search queries per day </li></ul></ul><ul><li>Quick tips… </li></ul><ul><ul><li>Use Twitter Search: http://search.twitter.com/ </li></ul></ul><ul><ul><li>Use hashtags (#gainesville, #smallbusiness, etc.) or create your own for specific events </li></ul></ul><ul><ul><li>Create a custom background that matches your brand </li></ul></ul><ul><ul><li>Link Twitter to Facebook </li></ul></ul><ul><ul><li>Use a platform such as www.HootSuite.com to make Twitter more manageable </li></ul></ul><ul><li>Success Stories </li></ul><ul><ul><li>Comcast and Virgin America </li></ul></ul><ul><li>* Statistics from www.mashable.com </li></ul>
  8. 9. LinkedIN stats and tips <ul><li>The stats speak for themselves… </li></ul><ul><ul><li>Over 65 million members in over 200 countries </li></ul></ul><ul><ul><li>A new member joins LinkedIn every second </li></ul></ul><ul><ul><li>Reads like a resume and allows you to build professional relationships </li></ul></ul><ul><li>Quick tips… </li></ul><ul><ul><li>Join groups made up of professionals in the same industry to discuss trends and network </li></ul></ul><ul><ul><li>Create a group just for your business and post discussions regularly </li></ul></ul><ul><ul><li>Recommend your colleagues and ask them to write recommendations for you in return </li></ul></ul><ul><ul><li>Promote your events using the group functions </li></ul></ul><ul><ul><li>Link your LinkedIn status to Twitter </li></ul></ul><ul><li>* Statistics from www.linkedin.com </li></ul>
  9. 10. YouTube stats and tips <ul><li>The stats speak for themselves… </li></ul><ul><ul><li>The #2 largest search engine in the world </li></ul></ul><ul><ul><li>57% of videos are uploaded by 20-35 year olds </li></ul></ul><ul><ul><li>24 hours of video are uploaded to YouTube every minute </li></ul></ul><ul><li>Quick tips… </li></ul><ul><ul><li>Put the meat of your content in the first minute of the video </li></ul></ul><ul><ul><li>Focus on keywords and use the keyword tool to help generate keyword ideas </li></ul></ul><ul><ul><li>Think of your title as a headline </li></ul></ul><ul><ul><li>Use your url in your description and be as detailed as possible </li></ul></ul><ul><ul><li>Include brand, city, and topics in your tags and be as detailed as possible </li></ul></ul><ul><ul><li>Allow embedding of your videos by users for wider audience </li></ul></ul><ul><ul><li>Promote your videos! </li></ul></ul><ul><li>* Statistics from www.socialnomics.net and www.readwriteweb.com </li></ul>
  10. 11. Foursquare <ul><li>The stats speak for themselves… </li></ul><ul><ul><li>Started in 2009 and has more than half a million users </li></ul></ul><ul><ul><li>1.4 million venues </li></ul></ul><ul><ul><li>15.5 million check-ins </li></ul></ul><ul><ul><li>Foursquare’s number 1 referrer is Facebook </li></ul></ul><ul><li>Quick tips… </li></ul><ul><ul><li>Offer deals to “mayors” of your store/location (ex, Whole Foods offers free coffee to mayors of their store locations) </li></ul></ul><ul><ul><li>Encourage people to check in to get a deal on your product </li></ul></ul><ul><ul><li>Encourage customers to unlock certain badges </li></ul></ul><ul><li>* Statistics from www.mashable.com </li></ul>
  11. 12. Questions?

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