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EVERYONE IS ABLE
Team #2
IF IT’S «vel-Done»
DISABLED NEED PROTECTION
WHAT DO YOU KNOW
ABOUT THEIR PROBLEMS?
“Who we are in the society?”
VELCOM CAN HELP
WE ARE
RESPONSIBLE
AND SMART
SOCIALLY
APPLICATION «vel-Done»
NOTICE!
SHARE!
EARN!
Finally they put
this rampant for
wheelchairs!
Well done =)|
BENEFITS
Discounts
New friends
and followers
Convention
admittance
Attention and
facilities
50% of profit from
promo-sales...
AWARENESS CREATES ABILITY
IGNORANCE IS A DISABILITY!
KEY MESSAGE
FOR EVERYONE!
GUIDELINES
TONALITY
CHANNELS & TOOLS
TARGET AUDIENCE
• Inspiring
• Encouraging
• Positive
• Engaging
• Smart-audience
• Ci...
ON AIR
BUDGET
KPI
$250 000
• 50 000
downloads
• 3 000 posts in
application
5th May
dated to the
International Day for the
...
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02presentation

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02presentation

  1. 1. EVERYONE IS ABLE Team #2 IF IT’S «vel-Done»
  2. 2. DISABLED NEED PROTECTION WHAT DO YOU KNOW ABOUT THEIR PROBLEMS? “Who we are in the society?”
  3. 3. VELCOM CAN HELP WE ARE RESPONSIBLE AND SMART SOCIALLY
  4. 4. APPLICATION «vel-Done» NOTICE! SHARE! EARN! Finally they put this rampant for wheelchairs! Well done =)|
  5. 5. BENEFITS Discounts New friends and followers Convention admittance Attention and facilities 50% of profit from promo-sales Sales increase New subscriptions Imaging effect
  6. 6. AWARENESS CREATES ABILITY IGNORANCE IS A DISABILITY! KEY MESSAGE FOR EVERYONE!
  7. 7. GUIDELINES TONALITY CHANNELS & TOOLS TARGET AUDIENCE • Inspiring • Encouraging • Positive • Engaging • Smart-audience • City dwellers • 20-35 y.o. • Socially active • Sympathetic • Social-networking • Outdoor goers • HoReCa (flyers, table tents) • Press (free magazines) • Indoor advertising (elevators) • Subway ads • Internet paid media • Social paid and earned media • Mobile apps ads • Owned media
  8. 8. ON AIR BUDGET KPI $250 000 • 50 000 downloads • 3 000 posts in application 5th May dated to the International Day for the Rights of the Disabled RESOURCES

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