Social Media Marketing | Social Media Masters Business Seminar

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Abbas Alidina presented Social Media Marketing | Social Media Masters Business Seminar #SMMF2012 #Bahrain

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Social Media Marketing | Social Media Masters Business Seminar

  1. 1. Social Media Masters Business Seminar Session 2:Social Media Marketing Abbas  Alidina @AbbasAlidina AbbasAlidina.com
  2. 2. About  Us   ra  of  Marke4ng  The  New  E Forrester Research Inc.
  3. 3. The  Marke4ng  Mix  
  4. 4. The  Social  Marke4ng  Mix  (The  Human  Element)  The  Four  Five  P’s  of  Marke2ng.   people
  5. 5. People  and  Word  of  Mouth  
  6. 6. The  Dunbar  Principle  (150)  
  7. 7. Social  Media  =  Dunbar  on  Steroids  
  8. 8. Word  of  Mouth  Audiences  with  Audiences.  
  9. 9. Social  Media  Marke4ng  
  10. 10. Social  Media  Marke4ng      Socialized Business Strategy ?
  11. 11. Developing  a  Social  Media  Marke4ng  Strategy  
  12. 12. Developing  a  Social  Media  Strategy  4-­‐Step  Approach  to  Developing  a  Social  Media  Strategy.   Listen   Define   Engage   Measure  
  13. 13. (1)  LISTEN  
  14. 14. The  Conversa4on  Prism  
  15. 15. What  to  Listen  For?  Where  are  people  talking  about  you  online?  What  are  people  saying  about  you  or  your  compe2tors?  What  are  your  compe2tors  saying?  What  are  people  saying  about  your  industry/market?  Are  there  any  gaps/opportuni2es?  
  16. 16. (2)  DEFINE  OBJECTIVES  
  17. 17. Define  Objec4ves  Ensure  Digital/Online  Objec2ves  are  Aligned  with  Business  Goals.   • Improve  Awareness   • Increase  Reten2on/Loyalty   Clearly  defined  goals   • Generate  Leads   help  brands  to  focus   • Increase  Sales   efforts  towards   • Build  Database   achieving  results   • Thought  Leadership   • Support  Customer  Service  
  18. 18. Define  Objec4ves  Clearly  Defined  Goals  help  Brands  to  Avoid  PiSalls.   • Brand  Inconsistency   • Wasted  2me  and  effort   Defined  goals  help   • Communica2on  Fa2gue   brands  to  avoid   • Misunderstanding  of   consumers   • Brand  Dilu2on  
  19. 19. Exercise:  Define  Objec4ves   Identify the top 2-3 objectives for using Social Media in your business. 1.   2.   3.  
  20. 20. (3)  ENGAGE  
  21. 21. Content  Strategy  Customers  will  not  visit/trust/buy  from  you  if  you  don’t  provide  value.  
  22. 22. (4)  MEASURE  
  23. 23. Measurement  
  24. 24. Ques4ons?   Social Media Masters Business Seminar Abbas  Alidina @AbbasAlidina AbbasAlidina.com

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