Planning for Social Media & best            practices   Mobile as Social Media Tool                                Lewa Ab...
What is social networking?Social Networking is people building online  relationships within a virtual community   SHARING
A global consumer phenomenon                     750 million users                     150 million users                  ...
Page                     Fans      TalkingFacebook              55,838,716   387,732Texas Holdem Poker   53,162,065   565,...
36,070,421   6,505,984 368,353     215,084
4,279,761   6,798,059 78,794      70,627
21,683,924   22,752,085 750,493      412,514
96,600,000         79,500,00046,900,000         36,700,000
Mobile landscape and trends          Adoption of mobile devices and services is at an all time high Send photo/video   Acc...
2,250,000,000                                        1,850,000,000                                                        ...
100% mobile Success Story100 M Downloads 300 M min/day   Applied CSUsuccess factors forMobile Application   Creativity   S...
GCC
Launched in 21st of Nov70,000 Downloads in Day 1Full BBM integration    Update your status    Send for friends    Chat wit...
Privacy!You choose:                   Take a “photo”- Be seen by all                              including AR content of-...
Launched last weekFull BBM integration    Update your status    Send for friends    Chat within application
One of the earliest BB Banking applications in UAEDeveloping Full BBM integration    Update your status    Send for friend...
SOCIAL
Planning for social media & best practices
Planning for social media & best practices
Planning for social media & best practices
Planning for social media & best practices
Planning for social media & best practices
Planning for social media & best practices
Planning for social media & best practices
Planning for social media & best practices
Planning for social media & best practices
Planning for social media & best practices
Planning for social media & best practices
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Planning for social media & best practices

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The "Planning for social media & best practices" was presented at Social Media Club Conference 2011 in Bahrain by Lewa Abukhait, RIM ME.

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  • It's a global consumer phenomenon. Two thirds of the world's Internet population are social networking. And in this last year alone the time spent on social networking has increased 82%.Social networks have caught on because they make it easy for people to stay connected to large numbers of friends and acquaintances. They have been the talk of the Internet since early 2007, when Facebook began its rapid growth and specialized social networks began to blossom. Facebook has More than 750 million active users , 42.4million of whom use the FaceBook for BB Smartphone appTwitter now has 100m active users, and 35million downloads of the twitter for BB appBBM has more than 45 million active users and more than 5.4 million BlackBerry Messenger groups
  • Layer camera feed, GPS and compass with online information for a new way to experience the world around you. We have teamed up with Mobilizy to preload their Wikitude AR browser to showcase this functionality out of the box … for FREE.
  • BBM Connected App Story. Now I’m going to tell you a little story… Once upon a time, there was this thing called BBM…It started with chat…. And became this phenomenon : 2 million new users per month , Billions of messages sent per month , 2/3 of users use BBM dailyToday, and tomorrow with BBM connected , we’re opening a whole new world to our users. BBM Connected means that the things you used to love to do on your BlackBerry on your own are experiences that can now be shared with all your BBM friendsA revolutionary step forward in making the mobile app experience more social. Apps go viral. Apps go social.
  • Planning for social media & best practices

    1. 1. Planning for Social Media & best practices Mobile as Social Media Tool Lewa Abukhait Senior Alliance Manager - ME
    2. 2. What is social networking?Social Networking is people building online relationships within a virtual community SHARING
    3. 3. A global consumer phenomenon 750 million users 150 million users 55+ million users
    4. 4. Page Fans TalkingFacebook 55,838,716 387,732Texas Holdem Poker 53,162,065 565,060Eminem 49,180,606 354,811YouTube 47,621,876 340,776Rihanna 47,323,203 504,207Lady Gaga 45,282,691 555,481Michael Jackson 42,533,448 475,142Shakira 42,319,987 343,032Family Guy 39,653,180 263,440Justin Bieber 37,779,201 648,256Cristiano Ronaldo 36,484,163 529,434The Simpsons 36,422,876 257,462Linkin Park 36,262,299 224,403Coca-Cola 36,070,421 368,353South Park 35,059,354 184,723
    5. 5. 36,070,421 6,505,984 368,353 215,084
    6. 6. 4,279,761 6,798,059 78,794 70,627
    7. 7. 21,683,924 22,752,085 750,493 412,514
    8. 8. 96,600,000 79,500,00046,900,000 36,700,000
    9. 9. Mobile landscape and trends Adoption of mobile devices and services is at an all time high Send photo/video Access internet 200m users accessing Facebook through mobile devices Email  40% of all Facebook users  Mobile usage 2x in Instant messaging 2010 Social networking “ People that use 0 10 20 30 40 50 60 70 80 90 Facebook on their Percent mobile devices are twice All adults Ages 18-29 as active on Facebook than non-mobile users”Source: Pew Internet, July 2010http://www.pewinternet.org/Reports/2010/Mobile-Access-2010/Summary-of-Findings.aspx
    10. 10. 2,250,000,000 1,850,000,000 4,965,000,000 4,000,000,000 1,416,000,000 475,000,000Newspapers TV Sets Computers Tooth Brushes FM Radios Mobile phone in use Subscriptions
    11. 11. 100% mobile Success Story100 M Downloads 300 M min/day Applied CSUsuccess factors forMobile Application Creativity Simplicity UniquenessMOUTH
    12. 12. GCC
    13. 13. Launched in 21st of Nov70,000 Downloads in Day 1Full BBM integration Update your status Send for friends Chat within application20% of downloads are through BBM invites
    14. 14. Privacy!You choose: Take a “photo”- Be seen by all including AR content of- Be seen only by your BBM contacts what you are looking at- Be invisible and share it with your contacts Switch between AR and list view to interact, “minimize” / “maximize” Typing area
    15. 15. Launched last weekFull BBM integration Update your status Send for friends Chat within application
    16. 16. One of the earliest BB Banking applications in UAEDeveloping Full BBM integration Update your status Send for friends Chat within application
    17. 17. SOCIAL

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