Organizational strategies for social media

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Abbas Alidina, Founder & Director - Logicks; presenting Organizational strategies for social media at the Social Media Masters Forum 2012 in Bahrain. www.socialmediamasters.me

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  • The Business World Has Changed
  • Innovation/ideas can come from anywhereEveryone is a marketer/brand repGM: “Building Trust Internally”
  • Organizational strategies for social media

    1. 1. Organizational Strategiesfor Social MediaAbbasAlidina (@AbbasAlidina)Social Media Masters Forum 2012, Bahrain#SMMF2012September 12, 2012
    2. 2. The Business World Has Changed
    3. 3. The Social Consumer
    4. 4. Which Department Should Manage Social Media?
    5. 5. Who Should Manage Social Media?
    6. 6. The Poor MarketerMarketing Customer Technical Human Service Support Resources
    7. 7. #BenihanaKUW
    8. 8. United Breaks Guitars “I will produce 3 songs about my experience with United Airlines to be viewed by anyone in the world.” - Dave Carroll
    9. 9. United Breaks Guitars. 10 Million Views Later… “I will produce 3 songs about my experience with United Airlines to be viewed by anyone in the world.” - Dave Carroll - Dave Carroll
    10. 10. The Social MediaHoneymoon Period is Over.
    11. 11. Social Media Crises Are Rising
    12. 12. Number of Social Networks Are Rising
    13. 13. Number of Social Media Accounts Are Rising
    14. 14. So Why Do We Need anOrganizational Strategy for Social Media?
    15. 15. Social Media Spans Across The Organization
    16. 16. Internal and External Social Media Social Media External Social Media
    17. 17. Internal and External Social Media Employees Social Media Internal External Social Media Social Media
    18. 18. For a Social Organization,Internal Communication is Just as Important as External Communication…
    19. 19. Organizational Models
    20. 20. Social Organizational Models Decentralized Continuum of Business Models
    21. 21. Social Organizational Models Centralized Decentralized Continuum of Business Models
    22. 22. Social Organizational Models Centralized Coordinated Decentralized Continuum of Business Models
    23. 23. The 3 Pillars ofa Social Organization
    24. 24. The 3 Pillars of a Social Organization People Process Technology Listening & Monitoring Licenses Policies Engagement Templates Measurement Governance Approved Vendors & Tools Crisis Communications Knowledge Social CRM Sharing/Collaboration Organizational Roles Training Collaboration Tools
    25. 25. The 3 Pillars of a Social Organization People Process Technology Listening & Monitoring Licenses Policies Engagement Templates Measurement Governance Approved Vendors & Tools Crisis Communications Knowledge Social CRM Sharing/Collaboration Organizational Roles Training Collaboration Tools
    26. 26. The 3 Pillars of a Social Organization People Process Technology Listening & Monitoring Licenses Policies Engagement Templates Measurement Governance Approved Vendors & Tools Crisis Communications Knowledge Social CRM Sharing/Collaboration Organizational Roles Training Collaboration Tools
    27. 27. The 3 Pillars of a Social Organization People Process Technology Listening & Monitoring Licenses Policies Engagement Templates Measurement Governance Approved Vendors & Tools Crisis Communications Knowledge Social CRM Sharing/Collaboration Organizational Roles Training Collaboration Tools
    28. 28. The 3 Pillars of a Social Organization People Process Technology Listening & Monitoring Licenses Policies Engagement Templates Measurement Governance Approved Vendors & Tools Crisis Communications Knowledge Social CRM Sharing/Collaboration Organizational Roles Training Collaboration Tools
    29. 29. The 3 Pillars of a Social Organization People Process Technology Listening & Monitoring Licenses Policies Engagement Templates Measurement Governance Approved Vendors & Tools Crisis Communications Knowledge Social CRM Sharing/Collaboration Organizational Roles Training Collaboration Tools
    30. 30. Tip #1Start with People andYourCompany Culture
    31. 31. Start with a Social Media Policy Ibrahim Elbadawi @iBadawi
    32. 32. Tip #2Measure, Measure, Measure.
    33. 33. Internal vs. External Measurement External Clicks Traffic Conversions Subscriptions
    34. 34. Internal vs. External Measurement Internal External Employee Participation # of Employees Trained Clicks Process Efficiencies Traffic Customer Satisfaction Conversions Subscriptions
    35. 35. Tip #3Continuously Adapt & Improve
    36. 36. Continuously Adapt & Improve Listen Improve Engage Measure
    37. 37. Thank You Abbas Alidina Founder & Director Logicks AbbasAlidina.com @AbbasAlidina

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