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Content Marketing trends for Luxury Brands


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A Brilliant presentation by Sónia Laima, CEO from RebelAct for the APPM event Marketing Marathon. The presentation is about the rise of Content Marketing in the Luxury Brands market. How video, social, and rich media is changing the media scope and Marketing strategies across the World.

Content Marketing trends for Luxury Brands

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  3. 3. I. LUXURY BRANDS Market Overview in 2013 II. Video, key content to enhance Brand Experience III. Video Trends in Luxury Brands IV. Louis Vuitton Case-Study – Total Engagement V. Miu Miu Women’s Tales – Venezia Film Festival VI. “Inside Chanel” Case- Study – Heritage Marketing VII. Bentley initiate a Video Marketing strategy
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  10. 10. Sónia Laima