Opti user survey_mc

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Opti user survey_mc

  1. 1. RBI Jobs Sites – User Profile Survey 2012: Optician JobsUser Profile Survey 2012 Optician Jobs Kevin Puttock Research & User Experience July 2012
  2. 2. RBI Jobs Sites – User Profile Survey 2012: Optician JobsBackgroundResearch was required to provide feedback from jobseekers about the redesignedjobsite on the new madgex platform, specifically:  Rating of the site for speed, performance and usability  Overall rating of the site  Comparison to previous version of the jobs siteResults will be used primarily to support sales and marketing activities. 2
  3. 3. RBI Jobs Sites – User Profile Survey 2012: Optician Jobs 60% of those surveyed are actively searching for a job I am a jobseeker, actively looking for a job 60% I am a browser. I look at jobs, but Im not actively 40% Potential job seekers applying I am an employer / recruiter looking for candidates Excluded from subsequent analysis Q. Which of the following best describes your job seeking status?Base: all respondents (83) 3
  4. 4. RBI Jobs Sites – User Profile Survey 2012: Optician Jobs 66% are currently working in permanent roles Permanent - working full time 58% Unemployed 10% Temporary / Contractor 13% 66% are in permanent roles Permanent- working part time 8% Student / Recent graduate 1% Retired 1% Other 8% Q. What is your current working status?Base: all respondents (83) 4
  5. 5. RBI Jobs Sites – User Profile Survey 2012: Optician Jobs 29% visit Optician Jobs daily and 68% visit at least weekly More than once a day 4% 29% visit daily Once a day 25% 68% visit weekly Once every 2-3 days 23% Once a week 16% Once every 2 weeks 13% Once a month 9% Less often 8% Never 3% Q. How often do you visit Optician Jobs?Base: all respondents (79) 5
  6. 6. RBI Jobs Sites – User Profile Survey 2012: Optician Jobs The ‘speed of the site’ and ‘ease of use of the site’ gained the most positive feedback with 80% rated each as excellent or good Speed of the site 34% 46% 19% 1% Ease of use of the site 34% 46% 17% 3% Number of jobs on the site 25% 51% 20% 3% 1% Design / appearance of the site 23% 55% 20% 1% 1% Relevance of jobs on the site 23% 45% 25% 4% 3% Accuracy of the search results 20% 44% 24% 8% 4% Excellent Good Fair Poor Dont know Q. How would you rate Optician Jobs for each of the following factors?Base: all respondents (various) 6
  7. 7. RBI Jobs Sites – User Profile Survey 2012: Optician Jobs 88% rated Optician Jobs as excellent or good overall Excellent 29% 88% excellent or good Good 59% Fair 12% Poor Q. What is your overall opinion of Optician Jobs?Base: all respondents (82) 7
  8. 8. RBI Jobs Sites – User Profile Survey 2012: Optician Jobs 30% agreed that the new Optician Jobs site was ‘much better than the previous site’ with 65% rating the new site as better overall Much better than the previous site 30% A little better than the previous site 35% About the same as the previous site 16% A little worse than the previous site A lot worse than the previous site Dont know 20% Q. And, overall how would you rate the new Optician Jobs site compared to the previous site?Base: all respondents (82) 8

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