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Marketing Birmingham AGM November 2011

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Marketing Birmingham AGM November 2011

  1. 1. Annual General Meeting 7 December 2011 marketingbirmingham.com
  2. 2. Paul Kehoe Chairmanmarketingbirmingham.com
  3. 3. Agenda Annual General Meeting Neil Rami, Chief Executive Questions & Answers
  4. 4. Annual General Meeting Agenda1. To receive the accounts for the financial year ended 31 March 2011 and the Directors’ and Auditor’s report.2. To re-appoint the following as Directors pursuant to Article 44 and 47 of the Company’s Articles of Association: Stephen Maddock Sir Albert Bore Michael Whitby Paul Thandi3. To appoint the following as Directors pursuant to Article 35 and Article 47 of the Company’s Articles of Association: Julie Moore David Eastwood4. To appoint KPMG as Auditors and authorise the Directors to fix their remuneration.5. To transact any other ordinary business of an Annual General Meeting. Company Number: 01631329
  5. 5. Agenda item 11. To receive the accounts for the financial year ended 31 March 2011 and the Directors’ and Auditor’s report.
  6. 6. Agenda item 2To re-appoint the following as Directors pursuant to Article44 and 47 of the Company’s Articles of Association: Stephen Maddock Sir Albert Bore Michael Whitby Paul Thandi
  7. 7. Agenda item 3To appoint the following as Directors pursuant to Article35 and Article 47 of the Company’s Articles ofAssociation: Julie Moore David Eastwood
  8. 8. Agenda item 4To appoint KPMG as Auditors and authorise theDirectors to fix their remuneration.
  9. 9. Neil Rami Chief Executivemarketingbirmingham.com
  10. 10. 12 months ago...  Renegotiation of service level agreement with Birmingham City Council  Managing impact of AWM’s demise on funding profile  Creation of a Local Enterprise Partnership  Initial discussions with LA’s and EU to develop ERDF application process  Launch of Business Birmingham - emerging sectoral roadmap - recruitment of investment team - development of pipeline
  11. 11. 12 months on ...  New SLA with City Council secured  New ERDF contract in place  Growth in membership  Cost reduction programme completed  New relationship with Government  Established Birmingham Business Hub  Business Birmingham delivering
  12. 12. Financial Performance 2010/11 and 2011/12 Outturn Forecast Outturn 2010/2011 2011/2012 (1) (2) £ £ Turnover 8,682,901 9,239,462 Change in stocks of finished goods 3,455 - External charges (6,615,623) (6,602,986) Staff costs (1,980,514) (2,510,291) Depreciation (190,777) (156,617) Release of capital grant 34,314 30,432 Operating (loss)/profit _______ _______ (66,244) 0 Interest receivable - - Interest payable (20,000) - ______ Loss from ordinary activities before taxation (86,244) 0 Taxation - - Loss from ordinary activities after taxation (86,244) 0 (1) As Directors Report and Financial Statement (2) As presented to the Board on 5th October
  13. 13. Birmingham’s global reach United States of America in 2011  Actively targeting and developing business in key North American markets: - Business Birmingham events and sales missions in Chicago, Florida, Atlanta, Detroit - Visit Birmingham event and sales mission in New York
  14. 14. Birmingham’s global reach China & India in 2011  Actively targeting and developing business in key Chinese markets: - Business Birmingham in Changchun and Shenyang, China, - Meet Birmingham in Mumbai, India - Business Birmingham in Pune, India
  15. 15. Birmingham’s global reach Europe in 2011  Actively targeting and developing business in key European markets: - Business Birmingham in Cannes, Amsterdam, Cologne, Paris, Berlin - Meet Birmingham in Paris, Barcelona, Geneva - Visit Birmingham in Dublin, Berlin, Netherlands
  16. 16. Working in partnership Highlights of 2011  Working with our partners to promote Birmingham, target sales and win business - joint inbound & outbound events - accessing international networks - joint research  Birmingham Food Fest - 100+ businesses involved  Meet Birmingham showcase
  17. 17. Delivering for partners  Repositioned Commercial Partnerships Programme in late 2010  Creating bespoke relationships and tangible outputs  60% increase in commercial partners  Significantly broader business sector profile  Fundamental element of all sales & marketing activity
  18. 18. Principal partnersmarketingbirmingham.com
  19. 19. Perceptions & profile  Developing profile as a business destination - McKinsey - Cushman & Wakefield - Mercer Living Index  Engaging national & international media - number of visits  Forging relationships with national bodies - City UK - Centre for Cities  Reputation management in aftermath of civil disorder in August 2011
  20. 20. Profile with government  Developing relationships with government: - leveraging party political conferences via a dedicated policy strategy  Accessing Regional Growth Fund in partnership with Jaguar Land Rover and 4 LEP’s  Visit England GREAT campaign and 2012 - TV advertising - reputation management  Closer relationship & Memorandum of Understanding with UKTI
  21. 21. Strategic relationship with government  Recognising importance of visitor economy to performance of UK plc  Exploring alternative funding mechanisms to transform scale and pace of visitor economy growth  Developing options based on principles of successful Business Improvement Districts  Part of a UK wide working group exploring potential for Tourism BID’s
  22. 22. ERDF Programme2011/12- 2013/14 What - A £17.7m catalyst to deliver integrated City Region Business, Meet and Visit programme over the 3 yr period It will - generate investment, events and visitors, develop business and jobs in the ERDF priority 3 areas How - Marketing Birmingham will provide up to £5.8m, our partners £3m and £8.8m funding drawn down from ERDF Outputs Partners ► 4,690 jobs Birmingham City Council, ► 500 business supports Solihull MBC, Black Country ► 5% increase visitor LA’s x 4, Birmingham Airport, economy CENTRO, Southside BID
  23. 23. Developing new partnerships Christmas in Birmingham 2011  Birmingham City Council,  Solihull MBC  Retail Birmingham  Southside BID  Virgin Trains - christmasinbirmingham.com - viral game - TV advertising
  24. 24. Businessbirmingham.com
  25. 25. Successful projects – 1777 Jobs to datemarketingbirmingham.com
  26. 26. Pipeline by sector % 4 4 16 7 Manufacturing Financial Services9 Digital Media/ICT Transport Technologies 14 Business Services Leisure / Tourism Other9 Environmental Technologies Logistics Government/Public Sector 14 10 11
  27. 27. Pipeline by country % 3 2 1 3 4 United Kingdom 5 North America Other 41 Other Europe6 India Germany Australia Switzerland8 Japan France China 9 16
  28. 28. Visit & Meet Birmingham outputs Meet Birmingham  Impact of major events supported - £54.7m in 2010/11  Maintained position as most popular UK destination for association & corporate business outside London Visit Birmingham  Birmingham attracted 32.7m visitors in 2010  Overseas visitors rose 4.4%  UK wide numbers declined by 0.3%  Birmingham most visited English city outside London for European visitors
  29. 29. Strategic direction  Developing relationship with Greater Birmingham & Solihull LEP  Focusing on increasing private sector relationships and networksStrategic priorities  Securing more inward investment  Growing the visitor economy  Providing research, insight & policy advice  Focusing on strategic communications  Increasing business engagement  Input to economic development plan
  30. 30. Marketing Birmingham will deliver a£26m investment promotion programmebetween now and 2015, aimed atcreating 12,000 new jobs andincreasing the value of the visitoreconomy by 5%
  31. 31. John Lewis
  32. 32. Metro extension
  33. 33. Runway extension
  34. 34. Wayfinding
  35. 35. NEC
  36. 36. High Speed 2
  37. 37. Curzon Square
  38. 38. Marketing Birmingham will deliver a£26m investment promotion programmebetween now and 2015, aimed atcreating 12,000 new jobs andincreasing the value of the visitoreconomy by 5%
  39. 39. Birmingham Business Hub
  40. 40. Questions

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