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StickyADS.tv programmatic video infographic | February 2015

Video platform StickyADS.tv presents its latest figures on the video programmatic in February 2015 based on the campaigns of 709 European advertisers.
Here's what stands out:

- The top 5 advertiser verticals include Food and Nutrition with 25%, closely followed by Automotive with 21% and TV Channels with 20%.
- Automotive is the top vertical in 3 of the 5 European main markets as it represents 45% in the UK, 44% in Germany and 15% in France.

- 74% of videos ads viewed on desktop are fully seen against 54% when on mobile
- The average video completion rate across the 5 major European markets is 73%, with 74% in France, 69% in Italy and 68% in Spain
- More than 83% of video ads are viewed on publisher websites relating to TV

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StickyADS.tv programmatic video infographic | February 2015

  1. 1. [§ STICKY/ DSw The Programmatic Video lnfographic: February 2015 This infographic is edited monthly according to StickyADS. tv's own statistics across Europe, based on the previous month.
  2. 2. 1./ ADVERTISERS 70 Advertisers i act 055 all niai ict_. ')iac; "-J in D TOP 5 ADVERTISER VERTICALS ‘W Food & Nutrition 5 Household Automotive Products 18% / 9% Lap E Pu blic Services 20% & Government TV Channels 15 STICKY«‘i Li‘: .. stats: January 2015 D TOP 3 VE RTI CALS / COUNTRY TV FUIUC 1(R‘v'I([5 CHAQILS l'| JV| )V‘UH‘4l LOOVIINMINI IMCG 14% PNARMACEUTICMS 13$ FRANCE ITALY "U'U”0V| V| KUYOMGYIII PUBLIC SUIVICES flit/ IKALI. ) I. L.uVt|1vtVl 23% I mu .1 PHARMACIUTICAAS 8% SPAIN UNITED KINGDOM GERMANY Z2 STICKY! J‘, .. stats: January 2015
  3. 3. 2. COM PLETION RATE D COM PLETION RATE / DEVICES Moaiie OI VII)IOSA| )SV| I/ VH)ON 7 DFQKTOPARF FULLY SEEN Desktop 1- STICKY V. stats: January 7015 across I L5: marketplaces D TOP 3 COMPLETION RATE/ COUNTRY O »‘A. I". "Ii I~'. i". ~.'3 I I I III‘»"‘i‘ I III II‘-. 0 I‘ / ''I I Al ; ~II I 1- STICKY‘ ‘ . stats : January 2015 across [L5 marketplaces D TOP3COMPLET| ON RATE/ COUNTRY 76.tf‘3tj% _ 8 .99 / o OI V DLL’) ADS / RL VILVI/ LD ON I-’IJBLISHEi{V/ IEBSI I ES RLL/ I INC IOTV % HSYIO<Y' K stats: JanJary2O1S
  4. 4. [D2 eCPM/ COUNTRY 12.35€ iii; ux 7 ' -‘ ; z. ‘ GERMANY 4" ‘K. II P’ T’ -A ’ I _ . l I 11-06€ FRANCE . ~'- ‘. »-I‘‘_ W e 7.54€ 5.7o€ W I . ' ' . SPAIN -ax. _ Clear ing PI icc based on STICKY . . slats. January 2C15 SCI» I I ‘ ‘rv. 'r”'; ‘i3'*. F-‘jI. "'« I MP lHTT"F ‘. _. .IEjF~' I I~‘L. v‘-‘SIT "T-T Tl I-II III , !I‘. I| Ia. —‘1i. I~‘IlIT-III FF-ti I) IMLTII III >-< I‘II= .|i"! (‘—lI5I'Il; -I@_I~‘| II'lr7!! ;!l: liI#; ;I'm‘ @)9’ii. 'I~:2I-'. 'IlA”'I[” L? itIv. «~ L. ‘ : : ; : vn-v. v.Av. vI. :IRu: :t-: .v‘t: .ua‘. I: ..E: ».-~ v'r

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