Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

St Charles Business Marketing Evolution

1,118 views

Published on

Business Marketing in St. Charles has finally evolved. Grab our free training and never waste another dime marketing your business in St. Charles.

Published in: Business
  • Be the first to comment

  • Be the first to like this

St Charles Business Marketing Evolution

  1. 1. Welcome to the Marketing Profits 4.0 White Board Marketing Profits 4.0 – Your New Formula for Maximum Profits Marketing Instruction For Business Owners That Want to Stop Wasting Money on Crappy Marketing and Finally Get the Results They Deserve! Hosted By: Scott Metcalfe “ Everything You Have Ever Learned About Marketing is Wrong, Ineffectual and Outdated. Period.” Inside Today: The Evolution of Marketing www.MarketingProfits40.com
  2. 2. The Evolution of Marketing How technology has continually forced the evolution of marketing and... What You Must Do Differently to Thrive in the Web 4.0 Economy St. Charles Business Marketing Today’s Lesson:
  3. 3. In the Beginning... 1850 1950 2050 <ul><li>Golden Age of Direct Response Marketing </li></ul><ul><li>Late 1800’s to 1950’s </li></ul><ul><li>Headlines identify pain points </li></ul><ul><li>Ads educates the buyer and builds business case </li></ul><ul><li>Ads often offer a low-risk next step </li></ul><ul><li>Ads are tireless little salespeople </li></ul><ul><li>Print media is the dominant force </li></ul><ul><li>Radio Spots are long and educational </li></ul>2000 1988 2010 1920
  4. 4. 1926 Morton Salt Ad Does This Ad Follow the MarketingProfits4.0 Equation? 1. Interrupt their trance with a pain-point, emotional hot-button-Yes! 2. Promise to provide education & assistance–Yes! 3. Low risk value exchange-Yes! 4. Nurture the prospect through the buying continuum – Maybe...
  5. 5. The Age of Simple Selling When Salespeople Ruled the World 1850 - 1990 1850 1950 2050 2000 1988 2010 Age of Simple Selling... Salespeople Ruled the World 1920 <ul><li>Golden Age of Direct Response Marketing </li></ul><ul><li>Late 1800’s to 1950’s </li></ul><ul><li>Headlines identify pain points </li></ul><ul><li>Ads educates the buyer and builds business case </li></ul><ul><li>Ads often offer a low-risk next step </li></ul><ul><li>Ads are tireless little salespeople </li></ul><ul><li>Print media is the dominant force </li></ul><ul><li>Radio Spots are long and educational </li></ul>
  6. 6. 1850 1950 2050 2000 <ul><li>Golden Age of Big Brands </li></ul><ul><li>Late 1948’s to 1989’s </li></ul><ul><li>TV... Changes advertising </li></ul><ul><li>Ads quickly become expensive, short and all about creative slogans </li></ul><ul><li>Only the big can complete </li></ul><ul><li>C-n-I Marketing becomes the new marketing standard </li></ul>1948 1999 1988 2010 Age of Simple Selling... Salespeople Ruled the World 1920 <ul><li>Golden Age of Direct Response Marketing </li></ul><ul><li>Late 1800’s to 1950’s </li></ul><ul><li>Headlines identify pain points </li></ul><ul><li>Ads educates the buyer and builds business case </li></ul><ul><li>Ads often offer a low-risk next step </li></ul><ul><li>Ads are tireless little salespeople </li></ul><ul><li>Print media is the dominant force </li></ul><ul><li>Radio Spots are long and educational </li></ul>http://adage.com/century/campaigns.html You’ll recognize almost all of these C-n-I ads 100 “Greatest” Ads of All Time
  7. 7. 1850 1950 2050 2000 <ul><li>Golden Age of Big Brands </li></ul><ul><li>Late 1948’s to 1989’s </li></ul><ul><li>TV... Changes advertising </li></ul><ul><li>Ads quickly become expensive, short and all about creative slogans </li></ul><ul><li>Only the big can complete </li></ul><ul><li>C-n-I Marketing becomes the new marketing standard </li></ul>1948 1999 1988 <ul><li>Age of Voice Mail Late 1980’s </li></ul><ul><li>Cold-calling begins to die </li></ul><ul><li>Dawn of the age of the customer </li></ul>2010 Age of Simple Selling... Salespeople Ruled the World 1920 <ul><li>Golden Age of Direct Response Marketing </li></ul><ul><li>Late 1800’s to 1950’s </li></ul><ul><li>Headlines identify pain points </li></ul><ul><li>Ads educates the buyer and builds business case </li></ul><ul><li>Ads often offer a low-risk next step </li></ul><ul><li>Ads are tireless little salespeople </li></ul><ul><li>Print media is the dominant force </li></ul><ul><li>Radio Spots are long and educational </li></ul>
  8. 8. The Ancient & Old Prospecting Equations <ul><li>Ancient prospecting math (pre voicemail) </li></ul>100  20  10  1 to 2 dials meetings proposals sales 150  20  5  2.5  1/4 to 1/2 dials DM on phone proposals sales Old prospecting math (post voicemail) meetings Coming soon: the new prospecting math....
  9. 9. 1850 1950 2050 2000 <ul><li>Golden Age of Big Brands </li></ul><ul><li>Late 1948’s to 1989’s </li></ul><ul><li>TV... Changes advertising </li></ul><ul><li>Ads quickly become expensive, short and all about creative slogans </li></ul><ul><li>Only the big can complete </li></ul><ul><li>C-n-I Marketing becomes the new marketing standard </li></ul>1948 1999 1988 <ul><li>Age of Voice Mail Late 1980’s </li></ul><ul><li>Cold-calling begins to die </li></ul><ul><li>Dawn of the age of the customer </li></ul>2010 Age of Simple Selling... Salespeople Ruled the World Age of the Customer 1920 <ul><li>Golden Age of Direct Response Marketing </li></ul><ul><li>Late 1800’s to 1950’s </li></ul><ul><li>Headlines identify pain points </li></ul><ul><li>Ads educates the buyer and builds business case </li></ul><ul><li>Ads often offer a low-risk next step </li></ul><ul><li>Ads are tireless little salespeople </li></ul><ul><li>Print media is the dominant force </li></ul><ul><li>Radio Spots are long and educational </li></ul>
  10. 10. 1850 1950 2050 2000 <ul><li>Golden Age of Big Brands </li></ul><ul><li>Late 1948’s to 1989’s </li></ul><ul><li>TV... Changes advertising </li></ul><ul><li>Ads quickly become expensive, short and all about creative slogans </li></ul><ul><li>Only the big can complete </li></ul><ul><li>C-n-I Marketing becomes the new marketing standard </li></ul>1948 1999 <ul><li>Google Reigns Supreme 2000 - ?? </li></ul><ul><li>67% of all search Traffic </li></ul><ul><li>“ AdSense” becomes largest advertising medium in the world </li></ul><ul><li>65% of all B2B transactions start with web research </li></ul><ul><li>Print media on life-support </li></ul>1988 <ul><li>Age of Voice Mail Late 1980’s </li></ul><ul><li>Cold-calling begins to die </li></ul><ul><li>Dawn of the age of the customer </li></ul>2010 Age of Simple Selling... Salespeople Ruled the World Age of the Customer 1920 <ul><li>Golden Age of Direct Response Marketing </li></ul><ul><li>Late 1800’s to 1950’s </li></ul><ul><li>Headlines identify pain points </li></ul><ul><li>Ads educates the buyer and builds business case </li></ul><ul><li>Ads often offer a low-risk next step </li></ul><ul><li>Ads are tireless little salespeople </li></ul><ul><li>Print media is the dominant force </li></ul><ul><li>Radio Spots are long and educational </li></ul>
  11. 11. The New Post-Google Prospecting Equation <ul><li>New Prospecting math (post-Google) </li></ul><ul><ul><li>1.76M searches a minute </li></ul></ul><ul><ul><li>67.5% go through Google (comscore report) </li></ul></ul><ul><ul><li>76B searches in September, 2009 </li></ul></ul><ul><ul><li>65% of B2Bs report their first step in finding a new supplier or vendor is an internet search (Enquiro B2B survey 2007) </li></ul></ul><ul><ul><li>On average a user searches 5 times before finding what he/she wants </li></ul></ul>
  12. 12. 1850 1950 2050 2000 <ul><li>Golden Age of Big Brands </li></ul><ul><li>Late 1948’s to 1989’s </li></ul><ul><li>TV... Changes advertising </li></ul><ul><li>Ads quickly become expensive, short and all about creative slogans </li></ul><ul><li>Only the big can complete </li></ul><ul><li>C-n-I Marketing becomes the new marketing standard </li></ul>1948 1999 <ul><li>Google Reigns Supreme 2000 - ?? </li></ul><ul><li>67% of all search Traffic </li></ul><ul><li>“ AdSense” becomes largest advertising medium in the world </li></ul><ul><li>65% of all B2B transactions start with web research </li></ul><ul><li>Print media on life-support </li></ul>1988 <ul><li>Age of Voice Mail Late 1980’s </li></ul><ul><li>Cold-calling begins to die </li></ul><ul><li>Dawn of the age of the customer </li></ul>2010 <ul><li>Age of e-Mail & Internet </li></ul><ul><li>2003- </li></ul><ul><li>email replaces phone as primary business communication medium </li></ul><ul><li>Age of the customer in full force as information “friction” is removed </li></ul><ul><li>Web 2.0 Begins </li></ul>Age of Simple Selling... Salespeople Ruled the World Age of the Customer Web 2.0-> 4.0 1920 <ul><li>Golden Age of Direct Response Marketing </li></ul><ul><li>Late 1800’s to 1950’s </li></ul><ul><li>Headlines identify pain points </li></ul><ul><li>Ads educates the buyer and builds business case </li></ul><ul><li>Ads often offer a low-risk next step </li></ul><ul><li>Ads are tireless little salespeople </li></ul><ul><li>Print media is the dominant force </li></ul><ul><li>Radio Spots are long and educational </li></ul>
  13. 13. In the Post-Google, Email, Text and Mobile Internet World Your Prospect is NOT Waiting for Your Call! <ul><li>That’s OK though... </li></ul><ul><li>Because with an evolved marketing process you can turn Google, Yahoo and Bing into your very own tireless 24 X 7 X 365 sales force. </li></ul>
  14. 14. Evolve or Become Irrelevant <ul><li>A Lesson from Mike Mulligan and his Steam Shovel Mary Anne </li></ul><ul><li>Mike and Mary Anne make men and shovels irrelevant </li></ul><ul><li>“ ...Mary Anne can dig as much in a day as a hundred men can dig in a week” </li></ul><ul><li>Then came the gasoline, diesel and electric shovels </li></ul><ul><li>Mary Anne became irrelevant... </li></ul>It’s Time to Evolve Your Marketing...
  15. 15. Evolved Marketing The MarketingProfits4.0 Equation <ul><li>Step 1: I nterrupt the Prospect’s Trance and Sustain Interest </li></ul><ul><li>Step 2: P romise to Immediately Provide Valuable Decision Making Assistance </li></ul><ul><li>Step 3: C reate a Low Risk Value Exchange </li></ul><ul><li>Step 4: N urture the Prospect Along the Buying Continuum by Delivering Ongoing Value </li></ul>I P C N + + = + More Profits and Measurable Results
  16. 16. Next Step: Take Action! Learn to apply all Four Steps in the MarketingProfits4.0 Equation <ul><ul><ul><ul><li>at www.MarketingProfits40.com </li></ul></ul></ul></ul><ul><ul><ul><ul><li>While You’re There Request Our Free Report </li></ul></ul></ul></ul><ul><ul><ul><ul><li>How to Never Waste Another Dime on Crappy Marketing </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Applying the MarketingProfits4.0 process to eliminate cold-calling, position yourself as an authority and finally get your prospects to SEEK YOU OUT! </li></ul></ul></ul></ul>MarketingProfits40.com Marketing Profits 4.0 – Your New Formula for Maximum Profits Put Your Shovel Away and Evolve!

×