Four Quadrant LLC

b2b marketing demand creation demand management digital transformation go to market go to market example go to market plan go to market plan template go to market strategy go to market strategy template go-to-market go-to-market example go-to-market plan go-to-market plan template go-to-market strategy go-to-market strategy template gtm gtm plan gtm strategy marketing marketing plan marketing process sales and marketing sales pipeline sales process value driver more…

2016 cio technology trends 2016 cio technology trends report 2016 pacific crest private saas company survey 2016 sales performance optimization study 2016 technology fast 500 2016 technology fast 500 rankings 2017 gartner cmo spend survey 2017-2018 gartner cmo spend survey 2018 gartner cmo spend survey 2018 it tech 2018 tech spending 2019 webinar benchmark research 2019 webinar research a b2b direct sales strategy template a product-centric approach towards digitalization abm abm adoption abm analysis abm best practices abm budge abm budget composition abm budget expectations abm budget focused on customer acquisition abm challenges abm fundamentals abm go to market performance abm metrics abm metrics & benchmarks abm platforms abm practitioners abm programs abm software abm strategy abm strategy overview abm tactics abm to drive business growth abm vendor abm vendor analysis accenture intelligent operations report account based account based marketing account based marketing (abm) account based marketing (abm) adoption account based marketing (abm) challenges account based marketing (abm) tactics account based marketing best practices account based marketing tactics account based sales account based sales & marketing account management account plan account plan template account plan template account research account strategy account-based-marketing (abm) software adaptive experimentation approach addressable market admin tasks impede sales reps administrative tasks impeding sales reps adopters of ai adopting cloud adopting cloud computing adoption for enterprises & smbs adoption of marketing automation platforms agend for cios ai adoption ai agendas ai applications ai applications by industry ai changes marketing ai marketing ai for marketing personalization ai frameworks and ai platforms ai in email ai in email marketing ai in marketing ai in online ai in online advertising ai initiation ai initiatives ai is used on ad campaign ai is used on ad campaign execution ai leaders ai movers ai penetrating departments ai solutions ai use cases ai-driven capabilities ai-driven development ai-enabled tools ai-enhanced solutions align marketing metrics an ai primer ai primer an artificial intelligence (ai) primer an artificial intelligence primer analytics capabilities analytics security technologies annual planning annual planning template anticipated growth of tools and tech applications migrating to the cloud artificial intelligence primer assessment augmented analytics autonomous things average pipeline sourced for b2b sdrs average spend on technology per sdr b2b b2b abm programs b2b abm strategy b2b abm strategy overview b2b abm tactics b2b account based marketing (abm) b2b account based marketing (abm) tactics b2b account based marketing programs b2b account based marketing tactics b2b analytics buyer’s checklist b2b annual planning b2b annual planning template b2b buyer research b2b content marketing b2b decision making b2b demand management b2b direct sales b2b direct sales person b2b direct sales strategy b2b direct selling b2b go to market b2b go to market plan b2b go to market plan assumptions b2b go to market strategy b2b go-to-market b2b go-to-market organizational structures b2b go-to-market plan b2b go-to-market strategy b2b go-to-market strategy for creating unicorns b2b gtm org b2b gtm strategy b2b gtm strategy & product development b2b map b2b map buying b2b map buying checklist b2b map checklist b2b map vendors b2b market plan b2b marketer b2b marketers b2b marketing b2b marketing analytics buyer’s b2b marketing analytics buyer’s checklist b2b marketing budgets b2b marketing organizations b2b marketing strategies b2b marketing talent b2b marketing talent grid b2b of digital marketing metrics b2b plan assumptions b2b predictive b2b predictive marketing b2b predictive marketing analytics b2b predictive marketing analytics buyer’s b2b predictive marketing analytics checklist b2b predictive marketing analytics solutions b2b predictive marketing analytics vendors b2b saas metrics b2b sales b2b sales process b2b selling b2b solutions b2b strategies b2b strategy & field marketing b2b strategy & the brand b2b talent b2b talent grid b2b tech trends 2019 b2b technology b2b technology decision b2b technology decision making b2b trends b2b trends 2019 b2c and b2b marketing b2c marketers barrier for abm barrier for account based marketing (abm) beachhead strategy behavior monitoring & analysis benefits of marketing strategy best in class digital best practices best practice for generating marketing qualified l budget authority need timeframe (bant) budgets allocated to cloud computing budgets as a percentage of it spending budgets for tech purchases build ai-powered solutions business canvas business challenges business development rep business initiative driving it investments business model changes impact cios business objectives for digital business buyer behavior model by year cagrs for ww public cloud service market call guide call script capital budgets as a percentage of it spending cdo lead digital transformations ceb ceb study ceb surveyed ceo lead digital transformations challenger rep challenger sale challenger sales model fundamental principles challenger sales rep challenger sales reps cio budget cio driving digital cio driving digital transformation cio driving transformation cio lead digital transformations cio priorities cio priorities 2018 cio purchase intentions cio report cio survey cio tech cio tech intentions cio tech priorities cio tech priorities 2018 cio tech priorities poll cio tech priorities poll from idg cio tech purchase cio tech purchase intentions cio tech report cio technology trends report cio technology trends report from info tech cios are driving digital cios are driving digital investments cios are driving digital transformation cios digital cios digital transformation cios driving transformation cios favor consumer metrics cios focus cios influence cios transformation cloud access security brokers cloud adoption cloud adoption for enterprises & smbs cloud adoption keeps expanding cloud computing cloud computing adoption cloud computing creates new roles & functions cloud computing plans cloud computing report cloud computing research cloud computing research highlights cloud delivery models cloud investments cloud research cloud-based cybersecurity services cmo benchmarks cmo budget cmo budget allocation cmo budget results cmo budget survey cmo budget survey results cmo marketing benchmarks cmo results cmo spend research cmo spending cmo spending results cmo spending survey cmo spending survey results cmo survey cmo survey results cmo-budget-allocation-2019 cmos are using ai cmos prioritize cmo’s budget cmo’s multichannel marketing collaboration between it and lob comparison of snapchat and instagram user bases compelling sales message compelling sales messages compelling sales messaging framework compelling sales presentation compelling value hypothesis compensation competitive comparison competitive differentiation complex sales computerworld forecast computerworld forecast study computerworld forecast study - it budgets computerworld forecast study - it budgets 2017 computerworld it computerworld it priorities computerworld it priorities forecast computerworld it priorities forecast 2017 conceive integrated demand planning conduct an assessment conduct marketing assessment consultative selling consumer experience is key for cios content marketers content marketing content marketing budgets content marketing findings content marketing fundamentals content marketing issues content marketing organization content marketing planning content marketing planning template content marketing platforms content marketing processes content marketing strategies content marketing strategy content marketing template content messaging content planning template converted to qualified sales opportunities core ai use cases core differentiation core functional responsibilities within it core selling core selling activities corporate executive board cost of a direct sale cost of direct sales cost of sales cost savings from it efficiencies coverage model crafting compelling messages for sales people creating a shared customer experience creating enterprise content current trends influencing tech investments custom ai solutions customer acquisition customer behavior customer buying behavior customer buying process customer conversation customer conversations customer loyalty customer retention customer’s business environment cybersecurity is a threat for cios data analytics investments data classification data loss prevention tools database-as-a-service dedicated sales enablement function deep learning definition of digital business delivering digital transformation deloitte technology fast 500 rankings deloitte's 2016 technology 500 deloitte's 2016 technology fast 500 deloitte's fast 500 deloitte's technology fast 500 deloitte’s technology fast 500 deloitte’s technology fast 500 rankings demand creation demand creation plan demand creation planning demand creation planning template demand creation planning templates demand creation programs demand creation template demand creation time lag model demand follow-up demand generation demand generation plan demand management demand management planning demand management planning template demand management planning templates demand management template demand plan demand waterfall designing marketing programs developing go-to-market strategies differentiation summary differentiation worksheet digital digital & the it decision making digital & the it decision making process digital best practices digital busiiness survey digital business digital business adoption digital business dollars digital business initiatives digital business strategy digital business transformation digital business transformation survey digital cios digital disruption digital first business strategy digital fuels growth digital fuels growth for enterprises digital impacts supply digital investment focus digital is reshaping b2b marketing digital it decision making digital it decision making process digital it decision process digital marketing ad spend digital marketing metrics digital penetration by industry digital projects digital roi digital survey digital transformation digital transformation & strategies digital transformation & the it decision making digital transformation & the it decision making pr digital transformation adoption digital transformation goals digital transformation is a rebalancing act for ci digital transformation it decision making digital transformation it decision process digital transformation process digital transformation projects digital transformation stage digital transformation survey digital twins digital- first strategy direct direct sales direct sales person direct sales reps direct sales strategy direct sales strategy template direct selling disaster recovery-as-a-service distribution of social network users by age dr. wind drive webinar attendance drivers for cloud computing adoption driving digital transformation driving the need to cloud migration early adopters of ai economics of digital edge computing effective marketing strategies email marketing empowered edge enterprise content marketers enterprise content marketer’s proficiency enterprise content marketer’s proficiency with tec enterprise content marketer’s spend money enterprise content marketing enterprise content marketing budgets enterprise content marketing findings enterprise content marketing goal enterprise content marketing issues enterprise content marketing team enterprise marketing findings enterprise multi-cloud strategy enterprise purchase cycles enterprise purchases enterprise security enterprise security research enterprise’s cloud computing survey entrepreneur evaluate abm programs evaluate b2b marketing automation evaluate b2b marketing automation platforms evaluate cloud vendors event event marketing event planning excel marketing assessment template excel marketing template excel template execute abm programs existing technology budget expanding role of the cio experience with sales intelligence facebook ppc ad base factors driving it budget shift factors impending digital transformation fastest growing tech companies fastest growing technology companies fastest growing technology companies in na fastest technology companies for sdr management forrester research brief findings functional responsibilities of the cio funding presentation future belongs to intelligent operations future belongs to intelligent operations report future of intelligent operations intelligent opera future of intelligent operations report future role of the cio gartner 2018 it tech gartner 2018 tech spending gartner algorithms gartner augmented reality gartner cmo research gartner cmo spend gartner cmo spend research gartner cmo spend survey gartner cmo survey gartner data center storage gartner go to market gartner go to market assumptions gartner go to market strategy assumptions gartner innovatiuon gartner iot gartner it predictions gartner it tech spending gartner marketing spend gartner marketing spend research gartner mobile apps gartner predictions gartner predictions 2019 gartner predictions for public cloud service marke gartner predicts gartner predicts the worldwide public cloud servic gartner spend research gartner tech spending gartner technology 2019 gartner technology for 201 gartner technology predictions for 2019 gartner wearables gartner web browsing generate analytics insight global webinar research global webinar research study span go to market go to market example go to market plan go to market plan assumptions go to market plan outline go to market plan template go to market planning template go to market strategy go to market strategy template go-to-market go-to-market example go-to-market examples go-to-market model go-to-market organizational strucutre go-to-market plan go-to-market plan template go-to-market planning go-to-market plans go-to-market powerpoint template go-to-market resources go-to-market sales challenges go-to-market strategy go-to-market strategy powerpoint template go-to-market strategy template go-to-market templates go-to-market-plan go-to_market strategy template goals for sdr function google growing tech companies growing technology companies growth expected for sales intelligence growth expected for sales intelligence and automat gtm gtm fundamentals gtm organizational strucutre gtm plan gtm strategy gtm strategy powerpoint template gtm strategy template gtms gtms - marketing resources gtms - resources gtms - sales & marketing gtms - sales & marketing resources gtms - sales resources guerrilla marketing guerrilla marketing toolkit guerrilla toolkit hfs intelligent operations report high performance sales teams higher webinar registrants how ai changes marketing how cmos are using ai how enterprise content marketer’s nurture how it decision makers evaluate cloud vendors how sales reps spend most of their time how smes attract & retain talent how smes finance growth how tech plans adapt to deal with uncertainty how to create an investor presentation how to plan and event iaas spending identify a specific use case identifying business issues idg - digital survey idg - state of digital survey idg - state of digital transformation idg - state of digital transformation survey idg - state of transformation survey idg - digital idg - transformation survey idg enterprise security research idg enterprise survey idg enterprise’s cloud computing idg enterprise’s cloud computing survey idg state of the cio research idg's analytics research survey idg's analytics survey idg's big data research survey idg's research survey idgs cio research idgs state of the cio research idg’s big data idg’s big data analytics idg’s big data analytics research idg’s big data analytics research survey igration to cloud immersive technologies impact cios impact of digital impact of digital on cios impact with sales intelligence implementing cloud applications implementing martech importance of technology increase budgets for tech purchases increase sales industry average attrition rates for sdrs industry average quota for b2b sdrs industry benchmarks for webinar industry benchmarks for webinar registrations by d industry ratios for sdrs to aes inefficient processes hinder sales teams inefficient sales processes influence of it decision-makers in enterprises influence of the technology decision makers influencing technology purchases infographic infrastructure-as-a-service inside sales reps inside sales training insider threats instagram user base integrate marketing into the sales process integrated demand planning integrated marketing integrated marketing campaign integrated marketing plan integrated sales and marketing integrated sales and marketing programs integrating interactive marketing communication st intelligent analytics investments intelligent data analytics investments intelligent data investments intelligent operations intelligent operations & analytics investments intelligent operations & data intelligent operations & data analytics intelligent operations & data analytics investment intelligent selling capabilities investor investor presentation it budget it budget breakdowns it budget changes it budget changes in next 12 months it budget shift it budgets it budgets 2017 it budgets allocated to cloud computing it budgets managed outside of it it buying research it decision making it expenditures it investments it models it priorities forecast it priorities forecast 2017 it purchase cycles it purchases it sign-off it skills shortage it spending it spending forecast it spending research it tech spending it technology spending research key for cios key marketing insights and trends key personas key sme strategies for growth kpi sdrs kpis b2b sdrs kpis to manage b2b sdrs kylie jenner's $b tweet kylie jenner's billion dollar snapchat tweet kylie jenner's billion dollar tweet kylie jenner's snapchat tweet kylie jenner's billi lead follow-up lead generation lead generation programs lead management lead management lead management plan lead management plan template lead nurture lead rating model leadership of digital transformation projects leverage all go-to-market resources available live webinar participation live webinar participation rates lone wolf machine learning (ml) machine learning use cases in retail major enterprise technology purchases major growth expected for sales intelligence majority of it budgets are for maintenance manage b2b sdrs manage sdrs managing the customer journey map buying checklist map platforms marekting budget allocation marekting template market development strategy market development strategy & it models market intelligence market opportunity market penetration market plan assumptions market plan outline market sizing market strategy market templates marketer marketers marketers planning to use ai marketing marketing & sales strategy marketing agenda marketing as a percent of a company’s budget marketing as a percent of revenue marketing as a percent of revenues marketing assessment marketing automation buyer’s checklist marketing benchmarks marketing budget allocated to abm marketing budget composition marketing budget is allocated marketing budget trends marketing budgets marketing budgets as a percent of a company’s budg marketing by growth strategy marketing capital budget marketing communications marketing communications plan marketing concepts marketing example marketing expense allocation marketing goal marketing goals marketing insights marketing insights 2018 marketing insights and trends marketing investment marketing investments marketing management marketing management planning marketing metrics marketing operations marketing p&l marketing plan marketing planning marketing planning template marketing powerpoint templates marketing priorities marketing process marketing process templates marketing programs marketing programs manager marketing qualified leads marketing spend as a marketing spend as a percent of company revenues marketing spend as a percent of revenue marketing spend as a percent of revenues marketing spend by growth strategy marketing spend on analytics marketing spend on marketing analytics marketing strategies marketing strategy marketing strategy example marketing success marketing tactics marketing talent assessment marketing tech marketing technology strategy marketing template marketing templates marketing toolkit marketing trends marketing trends & insights marketing trends & insights 2018 marketing trends 2018 marketing's role marketing’s contribution martech martech budget martech budgets martech investments martech market research martech research martech spend martech spending martech stack mckinsey digital strategies mckinsey on digital strategies mckinsey on digital transformation mckinsey on digital transformation & strategies mckinsey on digital transformation strategies megatrends in analytics messaging messaging and positioning messaging and positioning template messaging framework metrics to evaluate abm programs migrating to the cloud migration to cloud delivery mitigate risk most effective communication channels most important sales objective most popular ai use cases mqls multichannel marketing budget new website nine box talent grid non-core selling north america technology 500 north america technology fast 500 north america technology fast 500 rankings nterprise marketers number of attempts for a b2b sdr to contact a pros number of target accounts actively pursued in an a nurture leads objectives of digital business on-demand webinar participation on-demand webinar participation rates on-demand webinars one-page sales messaging framework operational efficiency and the cio operations & operations & data operations & data analytics opportunistic demand creation plan optimal marketing agenda organizations cloud computing plans outbound email campaigns paas spending pacific crest private saas company survey pacific crest saas company survey pacific crest saas company survey highlights partner process penetrate a set of accounts penetrate the market penetration rates percent change in marketing budget percent change in marketing budgets percent of percent of company revenue percent of marketing budgets spent on domestic mar percentage of marketers planning to use ai percentage of marketing budget allocated to abm periodic table persona lite persona lte pipeline planning model plan an event planning model planning template platform-as-a-service (paas) spending positioning positioning components post mortem of digital transformation post mortem of digital transformation projects powerpoint planning template powerpoint presentation template powerpoint template pricing models priorities for cdo lead digital transformations priorities for ceo lead digital transformations priorities for cio lead digital transformations private saas private saas company private saas company survey private saas company survey research product differentiation product marketing profile of facebook users provisional persona public cloud service forecast public cloud service forecast by segment public cloud service revenue public cloud service revenue & forecast public cloud service revenue by segment public cloud service revenue forecast by segment purchase decision purchase process qbr qbr powerpoint presentation qbr ppt presentation qbr presentation qsos qualification matrix qualified opportunities qualified opportunity qualified sales opportunities quarterly business review quarterly business review (qbr) powerpoint present quarterly business review (qbr) ppt presentation quarterly business review (qbr) presentation quarterly business review powerpoint presentation quarterly business review ppt presentation quarterly business review presentation questions to ask b2b map vendors quick reference card rate of digitization by industry reallocate it spending reasons to use ai for marketing personalization rebalancing the technology portfolio refresh website relationship builder revenue generating initiatives for the cio roi for account based marketing (abm) roi of digital transformation projects role & influence of technology decision-makers role & influence of the technology decision makers role of technology decision makers role of the cio rules of digitization saas saas benchmarking stats saas benchmarks saas benchmarks graphics saas company saas company survey saas company survey highlights saas company survey research saas customer acquisition cost (cac) saas enterprise saas expansion saas fte efficiency saas full time employees saas graphics saas marketing saas metrics saas renewal saas research saas sales saas sales & marketing expense saas sales model saas sales models saas self service saas survey highlights saas survey research saas transactional saas upsell sales sales & marketing sales & marketing resources sales activities sales and marketing sales and marketing plan sales and marketing process sales breakthroughs sales conversion sales cycle sales deck sales development sales development call guide sales development call guide template sales development rep sales development rep call guide sales development representatives sales development reps sales effectiveness sales enablement sales enablement function sales enablement priorities sales enablement technology sales enablement technology priorities sales experience sales force automation sales force automation software sales force automation system sales forecasts sales funnel sales insights sales intelligence and automation sales kickoff sales management objectives sales management objectives and barriers sales marketing synchronization sales messaging framework sales messaging framework as the source code for m sales most effective communication channels sales performance sales performance analysis sales performance levels sales performance sales performance optimization sales performance optimization study sales performance optimization study from cso sales pipeline sales pipeline planning sales pipeline planning model sales planning sales planning model sales process sales profile sales qualified leads sales qualified opportunity sales quota sales quotas sales rep sales rep capabilities sales rep profile sales reps sales reps aren’t spending most of their time se sales reps rate communication channel sales reps rate each communication channel sales reps spending time sales reps who are personal consultants sales resources sales strategy sales strategy plan sales strategy template sales tactics sales targets sales teams experience with sales intelligence sales trends sales trends & insights sales trends & insights 2018 sales trends 2018 sales insights 2018 scoring model sdr variable compensation components sdrs security budget security budgets increase security solutions segmentation served market sites success size of the market sko sme growth sme growth & profit margins sme market sme market update sme strategies to improve productivity sme update smes and digital smes attract & retain talent smes concerns on data & trade smes confidence smes confidence in the economy smes effectiveness smes effectiveness in dealing with business smes look for innovation snapchat user base snapchat users by age snapchat user penetration by social media social media lead generation social media marketing plan social media plan social media planning templates social network users by age solution selling spend on marketing spending on spending priorities by it initiative spider diagram star bursting startup state of cloud state of cloud computing state of cloud computing report state of digital survey state of transformation su state of digital transformation state of digital transformation survey state of marketing state of marketing – by country state of sales state of sales enablement state of sales research state of sales – insights state of sales – insights & trends state of sales – trends state of the cio research state of the cio research idg state of the cloud report state of the cloud report from rightscale storage-as-a-service strategic account plan strategic account plan template strategic account plan template strategic market planning strategic responsibilities of the cio strategic value message talent assessment target account profile target audiences target market target markets and use cases for ai tech 2019 tech budgets for the cio tech buyers tech buying cycle tech decisions tech influencers tech investments tech plans adapt to deal with uncertainty tech priorities tech priorities 2018 tech priorities for smes tech priorities poll tech priorities study tech process tech purchase tech purchase intentions tech purchase process tech purchase process length tech purchasers tech purchases tech recommenders tech spending tech trends 2019 technologies behind digital business technologies enterprise content marketing technology adoption technology budget technology companies technology decision makers technology decision making technology decision-makers technology fast 500 technology fast 500 rankings technology fast 500 rankings from deloitte technology predictions technology predictions for 2019 technology process technology purchase technology purchase process technology trends report technology trends report from info tech technology vendors templates the ceb study the challenger the challenger sale the challenger sale methodology the challenger sales model the cost of b2b the cost of b2b direct selling the expanding role of the cio the four minute mile and its implications for b2b the future belongs to intelligent operations the future belongs to intelligent operations repor the impact of digital on cios the it budget enough to support the business the lag is the time it takes a salesperson to clos the risk & reward of consumer engagement the rules of digitalization have changed the sales funnel the sate of sales enablement the top sdr management challenges threat for cios threat of major security breach top areas for increased digital spending top business goals driving cloud investments top challenge for sales teams top challenges to implementing cloud applications top marketing challenges top marketing priorities top marketing success measures top sales performers top sales teams experience top sales teams experience with sales intelligence top uses of ai in marketing total available market traditional persona transformation it decision making process transformation projects transformation survey transformational responsibilities of the cio trends 2019 types of differentiation types of it organizations typical marketing approach ultimate b2b annual planning ultimate b2b annual planning template understanding it spending understanding the buying process unique differentiation unique selling proposition use case use cases and buyers of ai use cases for ai use cases of ai uses of ai in marketing using ai using cloud using cloud computing using the nine box talent grid value driver value drivers value proposition vp marketing webinar benchmark webinar benchmark research webinar participation rates webinar registrants webinar registrations by day webinar research webinar research study website marketing plan website plan website planning templates website project wharton school of business lauder professor what contributes most to an smes financial perform what functions suffer from an it skills shortage what is account based sales & marketing what tech are smes looking to deploy what technologies are sdr functions adopting where cost savings are being reinvested who in the enterprise is responsible for cybersecu worldwide it spending forecast ww it spending ww it spending growth ww public cloud service forecast ww public cloud service forecast by segment ww public cloud service revenue ww public cloud service revenue by segment ww public cloud service revenue forecast ww public cloud service revenue forecast by segmen xecutive management driving the need to cloud migr …less