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Download this free Marketing Assessment Template to build a pragmatic plan to improve the organization and address the marketing needs of the business.
Marketing needs to take a lesson form Sales–qualify before you act. Ask any good salesman the key to qualification and you will learn it is asking good questions early in the process. Now, what questions should you ask?
Download this FREE guide entitled Questions to Ask When Building Go-to-Market Plans. These questions have been developed by a CMO on the following topics:
* Marketing Strategy
* Is Value Being Delivered
* Product Marketing
* Demand Creation
* Maximizing Investment
Download an review the list of Questions to Ask so that you are prepared to raise relevant, meaningful questions the next time a topic or request comes up for discussion.
Asking good questions will help you navigate to the core of a request so that resources can be efficiently and effectively allocated to provide the desired results the first time you fulfill the request.
Download go to market planning templates at http://www.fourquadrant.com/products/