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A Persona Lite is a tool for your guerrilla marketing toolkit that should be added now and applied whenever time and money prevent a Traditional Persona or Provisional Persona from being developed.
Personas serve as the “True North” when building a solution (defining user experience and functionality) or selling a solution (determining what information needs to be communicated, at what stage of the buying process and in what format).
There are a number of different ways to create personas, and a lot of it depends on budget, timeframe, type of project and the type of data you are able to collect.
For more Go-to-Market Resources please visit http://www.fourquadrant.com