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Persona Lite is a Tool For Your
Guerrilla Marketing Toolkit
Persona Lite
Fourquadrant.com/Marketing-Resource-Blog
Persona Lite - Guerilla Marketing Tool
Persona Lite is a Tool For Your Guerrilla
Marketing Toolkit
Personas serve as the “...
Traditional Persona
Traditionally, Personas are created
based on primary research –
research that has to be designed,
deve...
Provisional
Persona
Provisional Personas are often built
based on a compilation of
historical, anecdotal, statistical,
sec...
A Persona Lite Includes
Goals for the role1
Demographics for the ideal person (age, Location, sex, etc.)2
Behavioral trait...
Persona Lite is a Tool For Your
Guerrilla Marketing Toolkit
Read the full post to create a Persona Lite
Fourquadrant.com/M...
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Persona Lite is a Tool For Your Guerrilla Marketing Toolkit

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http://www.fourquadrant.com/persona-lite-is-a-tool-for-your-guerrilla-marketing-toolkit/

A Persona Lite is a tool for your guerrilla marketing toolkit that should be added now and applied whenever time and money prevent a Traditional Persona or Provisional Persona from being developed.

Personas serve as the “True North” when building a solution (defining user experience and functionality) or selling a solution (determining what information needs to be communicated, at what stage of the buying process and in what format).

There are a number of different ways to create personas, and a lot of it depends on budget, timeframe, type of project and the type of data you are able to collect.

For more Go-to-Market Resources please visit http://www.fourquadrant.com

Published in: Marketing
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Persona Lite is a Tool For Your Guerrilla Marketing Toolkit

  1. 1. Persona Lite is a Tool For Your Guerrilla Marketing Toolkit Persona Lite Fourquadrant.com/Marketing-Resource-Blog
  2. 2. Persona Lite - Guerilla Marketing Tool Persona Lite is a Tool For Your Guerrilla Marketing Toolkit Personas serve as the “True North” when building a solution (defining user experience and functionality) or selling a solution (determining what information needs to be communicated, at what stage of the buying process and in what format).
  3. 3. Traditional Persona Traditionally, Personas are created based on primary research – research that has to be designed, developed, executed and internalized – which is time consuming and expensive. More often than not, companies do not have the time, money, access to external resources or internal expertise to create Personas from a traditional perspective so they opt for a Provisional Persona. Persona Lite – Traditional Persona 1
  4. 4. Provisional Persona Provisional Personas are often built based on a compilation of historical, anecdotal, statistical, secondary research, internal insights and customer, analyst and influencer interviews. This approach leverages a number of sources and it requires some art and some science to orchestrate the combination of these resources. This method is dependent upon a sophisticated B2B marketer with prior Persona development experience. Persona Lite – Provisional Persona 2
  5. 5. A Persona Lite Includes Goals for the role1 Demographics for the ideal person (age, Location, sex, etc.)2 Behavioral traits (professional and personal)3 Professional responsibilities4 Technical capabilities required in their role5 Business or soft skills required in their role6 Background, bio, social media proficiency7
  6. 6. Persona Lite is a Tool For Your Guerrilla Marketing Toolkit Read the full post to create a Persona Lite Fourquadrant.com/Marketing-Resource-Blog

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