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McKinsey on Digital Transformation & Strategies

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McKinsey on Digital Transformation & Strategies
View the full post at https://www.business2community.com/b2b-marketing/how-digital-transformation-is-reshaping-b2b-marketing-02053719

Digital is Reshaping B2B Marketing

Many B2B marketers still view digital as a marketing channel while few realize that digital is much more than a website and a mobile app as everything becomes connected via social media platforms and IoT.

Digital transformation is changing the digital landscape and that will impact how brands, the brand promise and the realization of value. Those B2B marketers that intelligently embrace digital ill create a competitive advantage for their organization while those that are slow to adopt or do not adopt digital will be left behind.

McKinsey on Digital Transformation & Strategies

INCLUDING IN THIS PRESENTATION FROM MCKINSEY
- Misunderstanding the Economics of Digital
- The Extent & Speed of Digital Disruption
- The Rate of Digitization by Industry
- Digital Impacts Supply & Demand
- Digital Penetration by Industry
- Digital Puts Pressure on Profits & Growth
- Digital ROI
- Digital Investment Focus
- Best in Class Digital Best Practices
- Digital Pitfalls to Avoid

Read about CIO Tech Priorities @ https://www.fourquadrant.com/cio-technology-priorities-2018/

INSTANTLY DOWNLOAD FREE GO TO MARKET TEMPLATES @ https://www.fourquadrant.com/free-marketing-templates/

GO TO MARKET STRATEGIES
https://www.fourquadrant.com/go-to-market-planning-templates/

GO TO MARKET RESEARCH
https://www.fourquadrant.com/go-to-market-strategies-and-tactics/

GO TO MARKET INSIGHTS
https://www.fourquadrant.com/marketing-resource-blog/

GO TO MARKET CHARTS - SALES & MARKETING
https://www.fourquadrant.com/go-to-market-charts/

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McKinsey on Digital Transformation & Strategies

  1. 1. Go to market resources @ fourquadrant.com McKinsey on Digital Transformation & Strategies
  2. 2. Go to market resources available @ www.fourquadrant.com McKinsey on Digital Transformation & Strategies- Misunderstanding the Economics of Digital Source: McKinsey
  3. 3. Go to market resources available @ www.fourquadrant.com McKinsey on Digital Transformation & Strategies – The Extent & Speed of Digital Disruption Source: McKinsey
  4. 4. Go to market resources available @ www.fourquadrant.com McKinsey on Digital Transformation & Strategies The Rate of Digitization By Industry Source: McKinsey
  5. 5. Go to market resources available @ www.fourquadrant.com McKinsey on Digital Transformation & Strategies Digital Impacts Supply & Demand Source: McKinsey
  6. 6. Go to market resources available @ www.fourquadrant.com McKinsey on Digital Transformation & Strategies Digital Penetration By Industry Source: McKinsey
  7. 7. McKinsey on Digital Transformation & Strategies Digital Puts Pressure on Profits & Growth Go to market resources available @ www.fourquadrant.comSource: McKinsey
  8. 8. McKinsey on Digital Transformation & Strategies Digital ROI Go to market resources available @ www.fourquadrant.comSource: McKinsey
  9. 9. McKinsey on Digital Transformation & Strategies Companies Focus Digital Investments on Go to market resources available @ www.fourquadrant.comSource: McKinsey
  10. 10. McKinsey on Digital Transformation & Strategies Best in Class Digital Practices Go to market resources available @ www.fourquadrant.comSource: McKinsey
  11. 11. McKinsey on Digital Transformation & Strategies Digital Pitfalls to Avoid Go to market resources available @ www.fourquadrant.comSource: McKinsey
  12. 12. Read the full post, CIO’s Guide to Data Analytics Investments @https://www.fourquadrant.com/cios-guide-to-data-analytics-investments/ Marketing Automation Buyer’s Checklist https://www.fourquadrant.com/go- to-market-planning-templates/marketing-automation-buyers-checklist/ Go to Market Resources @ fourquadrant.com Go to Market Charts for Sales @ fourquadrant.com/go-to-market-charts- marketing/ Free Downloads @ fourquadrant.com/free-marketing-templates/ Go to Market Insights @ fourquadrant.com/go-to-market-planning- templates/ Go to Market Resources From Four Quadrant for Sales & Marketing

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