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Marketing Trends & Insights 2018

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Marketing Trends & Insights 2018

For key market research & Stats from Gartner, IDC, Forrester and more visit https://www.fourquadrant.com/go-to-market-charts-marketing/

Marketing Embraces the AI Revolution Marketers expect AI usage to jump in the next two years. However, AI is most hindered by budget constraints, privacy concerns, and lack of skills

Marketing Tech Makes Waves
High performers are using twice the number of tools and technologies as under-performers. Top teams are 14x more likely than under-performers to be heavy tech adopters

Marketing Tech Makes Waves
AI leads the charge in marketing-tech anticipated usage rates with 53% growth. However, across all tools and technologies surveyed, growth rates remain healthy.

Shifting Priorities Spark Organizational Change
Modern marketing is dependent on relationships between business units. Sixty-nine percent of marketing teams share common goals and metrics with sales teams; 64% say the same for customer service.

Marketers Move to Evolve Journeys, but Data Woes Linger
High performers use nearly twice the number of channels as under-performers. However, those messages don’t live in a vacuum and are more likely to be coordinated across channel.

Marketers Move to Evolve Journeys, but Data Woes Linger
Top teams are more likely to evolve their marketing messages across channels. Still, the percentage of those doing so is relatively low and shows room to improve.

Marketers Move to Evolve Journeys, but Data Woes Linger
Social platforms remain a mainstay for marketers. However, mobile channels like SMS and apps will see substantial growth over the next year.

Marketers Move to Evolve Journeys, but Data Woes Linger
Several channels experienced triple-digit growth over the past two years. B2B marketers are playing catch-up on their use of channels considered the domain of B2C companies, for example, video advertising and SMS/text messaging.

Customer Experience Is the Brand Battlefield
Marketers plan to increase spend for social more than any other channel. Although social media marketing tops the list of spend for all marketers, other top areas of spend vary by performance level.

FOR ADDITIONAL GO TO MARKET RESOURCES VISIT FOURQUADRANT.COM FOR:

Marketing Automation Buyer’s Checklist
https://www.fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/

How to Evaluate B2B Marketing Automation Platforms
https://www.fourquadrant.com/evaluate-b2b-marketing-automation-platforms/

Download free marketing templates @ fourquadrant.com/free-marketing-templates/

For key market research & Stats from Gartner, IDC, Forrester and more visit https://www.fourquadrant.com/go-to-market-charts-marketing/

Go-To-Market Strategy Planning Templates @
https://www.fourquadrant.com/go-to-market-planning-templates/go-to-market-strategy-planning-template/

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Marketing Trends & Insights 2018

  1. 1. Go to market resources @ fourquadrant.com Marketing Trends & Insights 2018
  2. 2. Marketing Trends & Insights 2018 – Average Number of Tools & Tech Used Gotomarket resources available@www.fourquadrant.comSource: IDG Source: Salesforce Research
  3. 3. Marketing Trends & Insights 2018 – Marketer’s Plan to Use AI Gotomarket resources available@www.fourquadrant.comSource: IDG Source: Salesforce Research
  4. 4. Marketing Trends & Insights 2018 – Increase in Marketing Spend Gotomarket resources available@www.fourquadrant.comSource: Salesforce Research
  5. 5. Marketing Trends & Insights 2018 – Preferred Marketing Channels Gotomarket resources available@www.fourquadrant.comSource: Salesforce Research
  6. 6. Marketing Trends & Insights 2018 – Marketing Messages Gotomarket resources available@www.fourquadrant.comSource: Salesforce Research
  7. 7. Marketing Trends & Insights 2018 – Average Number of Channels Used by Marketers Gotomarket resources available@www.fourquadrant.comSource: Salesforce Research
  8. 8. Marketing Trends & Insights 2018 – Growth by Channel Gotomarket resources available@www.fourquadrant.comSource: Salesforce Research
  9. 9. Marketing Trends & Insights 2018 – Service Gotomarket resources available@www.fourquadrant.comSource: Salesforce Research
  10. 10. Marketing Trends & Insights 2018 – Tech Plans Gotomarket resources available@www.fourquadrant.comSource: Salesforce Research
  11. 11. Read the full post, B 2B D igital B usiness Transform ation @ /sales- technology-research M arketing A utom ation B uyer’s C hecklist https://w w w.fourquadrant.com /go- to-m arket-planning-tem plates/m arketing-autom ation-buyers-checklist G o to M arket Resources @ fourquadrant.com G o to M arket C harts for M arketing @ fourquadrant.com /go-to-m arket- charts-m arketing Free D ow nloads @ fourquadrant.com /free-m arketing-tem plates G o to M arket Insights @ fourquadrant.com /go-to-m arket-planning- tem plates Go to Market Resources From Four Quadrant for Sales & Marketing

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