Download the Go-to-Market Strategy Template Foundational Building Blocks at
Successful completion of the Go-to-Market Strategy Template - Foundational Building Blocks sets a company up for success by answering fundamental questions that are required to build an efficient and effective go-to-market plan.
Step One, size the markets by documenting the total market, served market and target market. the four critical questions to keep in mind when sizing your market include:
• What specific business problem does your organization solve (this should eliminate many market segments)?
• What functional organizations and what are the roles/titles of the individuals that we solve business problems for?
• How much economic impact or value does the solution provide for the customer?
• Why does your organization’s solution solve this problem better than any other competitor or in-house solution?
Check out more Go-to-Market Resources at http://www.fourquadrant.com/